The Audience and Business of YouTube and Online Videos PDF Download

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The Audience and Business of YouTube and Online Videos

The Audience and Business of YouTube and Online Videos PDF Author: Louisa Ha
Publisher: Lexington Studies in Communication and Storytelling
ISBN: 9781498576482
Category : LANGUAGE ARTS & DISCIPLINES
Languages : en
Pages : 0

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Book Description
This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.