The Artist's Business and Marketing ToolBox

The Artist's Business and Marketing ToolBox PDF Author: Neil McKenzie
Publisher: Createspace Independent Publishing Platform
ISBN: 9781470102081
Category : Arts
Languages : en
Pages : 0

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Book Description
Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don't need an MBA but you do need to know about business and marketing. In art school they probably didn't teach you much about the business end of selling your work or what it takes to run a company. Don't worry, you don't need to enroll in business school to get a good grasp of the basics - you will find them this book. The Artist's Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan. Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create In the Artist's Business and Marketing ToolBox you will learn the basics of: -Starting a new business -Developing your brand -How to take advantage of opportunities and capitalize on your strengths -Understanding the business planning process and putting together your own plan -Accounting and finance that you need -Becoming more productive in creating your art -Managing and organizing your company -Developing and implementing effective marketing strategies for: oPublic relations oAdvertising oSelling your art oPricing your work oEffective web sites oNetworking oUsing social media -Developing a Visual Business and Marketing Plan If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist's Business and Marketing ToolBox is a great place to start. Don't worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don't forget to use the creative side of your brain.

The Artist's Business and Marketing ToolBox

The Artist's Business and Marketing ToolBox PDF Author: Neil McKenzie
Publisher: Createspace Independent Publishing Platform
ISBN: 9781470102081
Category : Arts
Languages : en
Pages : 0

Get Book Here

Book Description
Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don't need an MBA but you do need to know about business and marketing. In art school they probably didn't teach you much about the business end of selling your work or what it takes to run a company. Don't worry, you don't need to enroll in business school to get a good grasp of the basics - you will find them this book. The Artist's Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan. Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create In the Artist's Business and Marketing ToolBox you will learn the basics of: -Starting a new business -Developing your brand -How to take advantage of opportunities and capitalize on your strengths -Understanding the business planning process and putting together your own plan -Accounting and finance that you need -Becoming more productive in creating your art -Managing and organizing your company -Developing and implementing effective marketing strategies for: oPublic relations oAdvertising oSelling your art oPricing your work oEffective web sites oNetworking oUsing social media -Developing a Visual Business and Marketing Plan If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist's Business and Marketing ToolBox is a great place to start. Don't worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don't forget to use the creative side of your brain.

The Business of Art

The Business of Art PDF Author: Lee Evan Caplin
Publisher: Prentice Hall
ISBN:
Category : Art
Languages : en
Pages : 376

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Book Description
Offers guidance for artists in financial planning, copyright protection, the preparation of a portfolio, and sale of works to art dealers, museums, and other markets.

The Ultimate Marketing Toolkit

The Ultimate Marketing Toolkit PDF Author: Paula Peters
Publisher: Simon and Schuster
ISBN: 1440514119
Category : Business & Economics
Languages : en
Pages : 247

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Book Description
From e-mail to YouTube, Facebook to webvertisingùthe tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like: Blogs and blogging Pay-per-click advertising Search engine optimization E-mail offers E-newsletters Filled with samples and resource lists, this book is the only book a marketing professional will ever need.

The Game Music Toolbox

The Game Music Toolbox PDF Author: Marios Aristopoulos
Publisher: CRC Press
ISBN: 1000876055
Category : Art
Languages : en
Pages : 192

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Book Description
The Game Music Toolbox provides readers with the tools, models, and techniques to create and expand a compositional toolbox, through a collection of 20 iconic case studies taken from different eras of game music. Discover many of the composition and production techniques behind popular music themes from games such as Cyberpunk 2077, Mario Kart 8, The Legend of Zelda, Street Fighter II, Diablo, Shadow of the Tomb Raider, The Last of Us, and many others. The Game Music Toolbox features: Exclusive interviews from industry experts Transcriptions and harmonic analyses 101 music theory introductions for beginners Career development ideas and strategies Copyright and business fundamentals An introduction to audio implementation for composers Practical takeaway tasks to equip readers with techniques for their own game music The Game Music Toolbox is crucial reading for game music composers and audio professionals of all backgrounds, as well as undergraduates looking to forge a career in the video game industry.

Business Marketing

Business Marketing PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 542

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Book Description


The Costume Designer's Toolkit

The Costume Designer's Toolkit PDF Author: Holly Poe Durbin
Publisher: Taylor & Francis
ISBN: 1000729141
Category : Design
Languages : en
Pages : 594

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Book Description
The Costume Designer’s Toolkit explores the wide-ranging skills required to design costumes for live performance in theatre, dance, opera, and themed entertainment. Arranged in chronological order to create a design, each chapter describes tools, strategies, and techniques costume designers use to create lively and believable characters within a story environment. The book provides a step-by-step outline of the costume design process beginning with developing as an artist and creating an artistic vision for a script. It covers a wide range of topics, including: Assessing the scope of a production Understanding design thinking and the creative process Project management and budget forecasting Collaborating with and leading creative teams Current practices in costume rendering and communication Mixing purchased, rented, stock, and built costumes to form a design Designing a garment with impact Fitting costumes on performers Combining grit and grace for a successful career Each topic includes case studies and tips from experienced professionals, identifies vital skills, describes techniques, and reveals the essential elements of artistic leadership, collaboration, and cultural acumen. The Costume Designer’s Toolkit is the perfect guidebook for the student, aspiring, or early-career costume designer, to be used alone or in costume design university courses.

Web Marketing for the Music Business

Web Marketing for the Music Business PDF Author: Tom Hutchison
Publisher: Taylor & Francis
ISBN: 1136122370
Category : Technology & Engineering
Languages : en
Pages : 294

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Book Description
Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.

Management and the Arts

Management and the Arts PDF Author: William J. Byrnes
Publisher: Routledge
ISBN: 1000587126
Category : Performing Arts
Languages : en
Pages : 678

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Book Description
The sixth edition of Management and the Arts has been revised and updated with the latest concepts, theories, and practices to meet the evolving demands faced by arts managers in cultural organizations around the world. This comprehensive textbook covers a wide range of topics, including planning, strategy development, leading, marketing, fundraising, budgeting, finance, staffing, and operations. The book takes an interdisciplinary approach as it explores how arts managers and leaders can develop equitable, collaborative, and dynamic organizations that bring communities together to experience all the arts have to offer. It also includes illustrations, tables, tools, techniques, and case studies that can be applied in a wide range of visual and performing arts organizations. Each chapter features terms, learning outcomes, real world examples, and discussion questions designed to help students build skills, develop strategies, and understand options to consider in meeting the challenges faced by cultural organizations. New to this edition: An extensive focus on how arts managers and organizations can successfully engage in developing and implementing equity, diversity, and inclusion programs Expanded content on leadership, marketing, social media, and fundraising theories, practices, and ethics Updated content about planning and assessment, business models, entrepreneurship, and heuristics Expanded coverage of organizational culture and its impact on programming, operations, and inclusion Additional perspectives about leading in the arts, examination of theories of motivation and communication, and expanded discussion on leadership ethics Integration of topics on operations, budgeting, and finance including technology and CRM systems Suggested additional readings, website links, and a broad array of other resources have been carefully gathered to help faculty guide students of Performing Arts programs and Arts Management courses as they explore what is required to work with artists, board members, staff, funders, volunteers, and community leaders. Management and the Arts includes access to a companion website featuring a sample syllabus, additional project assignments, suggested resources, and chapter-by-chapter PowerPoint slides (www.managementandthearts.com).

Planning for Succession

Planning for Succession PDF Author: Merianne Liteman
Publisher: Illinois Arts Alliance
ISBN: 9780974110707
Category : Business & Economics
Languages : en
Pages : 36

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Book Description


The Scenic Charge Artist's Toolkit

The Scenic Charge Artist's Toolkit PDF Author: Jennifer Rose Ivey
Publisher: Routledge
ISBN: 1000515737
Category : Performing Arts
Languages : en
Pages : 396

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Book Description
The Scenic Charge Artist’s Toolkit is a comprehensive guide to managing a theatrical paint shop. This book introduces the many different options available to a scenic charge artist, as well as the fundamental expectations and responsibilities of planning and running a shop. From the pre-production organization, budgeting, sampling, and sealing, to practical lessons in efficiency and shop maintenance, this text provides options to organize a paint shop no matter the size of the shop, show, or company. Filled with templates for labor and time estimation; tips on leadership and collaboration; techniques for painting and planning textures efficiently; and sustainable practices in health, safety, and wellness, this book provides guidance and practices to successfully manage the inevitable changes in theatre planning and production. It also offers tips and reference material on employment options, gaining employment, and excelling in this profession. Written for early career scenic artists in theatre and students of Scenic Art courses, The Scenic Charge Artist’s Toolkit fills in the gaps of knowledge for scenic artists in the budgeting, planning, and running of shops at summer stock, educational institutions, or freelance working environments. The text includes access to additional online resources such as extended interviews, downloadable informational posters and templates for budgeting and organizing, and videos walking through the use of templates and the budgeting process.