How to Start and Run a Commercial Art Gallery (Second Edition) PDF Download
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Author: Edward Winkleman
Publisher: Simon and Schuster
ISBN: 1621536572
Category : Art
Languages : en
Pages : 304
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Book Description
“A comprehensive guide.” —Artspace. “Whether you are new to the business or a seasoned gallerist, it is always wise to remember the essentials.” —Leigh Conner, director, Conner Contemporary Art Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to: Manage cash flow Grow your new business Hire and manage staff Attract and retain artists and clients Represent your artists Promote your gallery and artists online Select the right art fair And more How to Start and Run a Commercial Art Gallery, Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations.
Author: Edward Winkleman
Publisher: Simon and Schuster
ISBN: 1621536572
Category : Art
Languages : en
Pages : 304
Get Book
Book Description
“A comprehensive guide.” —Artspace. “Whether you are new to the business or a seasoned gallerist, it is always wise to remember the essentials.” —Leigh Conner, director, Conner Contemporary Art Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to: Manage cash flow Grow your new business Hire and manage staff Attract and retain artists and clients Represent your artists Promote your gallery and artists online Select the right art fair And more How to Start and Run a Commercial Art Gallery, Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations.
Author: David Carrier
Publisher: Cambridge Scholars Publishing
ISBN: 1443896322
Category : Art
Languages : en
Pages : 115
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Book Description
Everyone who looks at contemporary art is familiar with galleries. But visual features of these mysterious temples tend to be taken for granted. The basic purpose of this book is to enliven the reader’s latent knowledge of galleries, including architectural motifs, the intended impression that is conveyed to the visitor, and human interactions within them. The contemporary art world system includes artists’ studios, art galleries, homes of collec-tors and public art museums. To comprehend art, one needs to understand these settings and how it travels through them. The contemporary art gallery is a store where luxury goods are sold. What distinguishes it from stores selling other luxuries – upscale clothing, jewelry, and posh cars – is the nature of the merchandise. While much has been written about the art, this book uncovers the secretive culture of the galleries themselves. The gallery is the public site where art is first seen – anyone can come and look for free. This store, a commercial site, is where aesthetic judgments are made. Art’s value is determined in this marketplace by the consensus formed by public opinion, professional re-viewers and sales. The gallery, then, is the nexus of the enigmatic, billion dollar art world, and it is that space that is dissected here. The first chapter briefly describes the beginnings of the present contemporary art gallery. The second presents the experience of gallery going, presenting summary accounts of vis-its to some contemporary galleries. The third expands and extends that analysis, with de-tailed close up descriptions and comparative evaluations of many diverse contemporary galleries, in order to identify the challenges provided by these marvelous places. Then the fourth chapter indicates why, in the near future, due to the proliferation of myriad art fairs and online platforms extant today, such galleries might disappear altogether.
Author: Magnus Resch
Publisher: Phaidon Press
ISBN: 9780714873268
Category : Art
Languages : en
Pages : 0
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Book Description
The art world is tough, the rules are a mystery, and only the lucky ew make money' - so how can galleries succeed? What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch?s insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.
Author: Philip Hook
Publisher: The Experiment
ISBN: 1615194282
Category : Art
Languages : en
Pages : 384
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Book Description
This “expert and elegantly written” book reveals how dealers have been a major force in art history from the Renaissance to the avant garde (The Guardian, UK). Philip Hook’s riveting narrative takes us from the early days of art dealing in Antwerp, where paintings were sold by weight, to the unassailable hauteur of contemporary galleries in New York, London, Paris, and beyond. Along the way, we meet a surprisingly wide-ranging cast of characters—from tailors, spies, and the occasional anarchist to scholars, aristocrats, and connoisseurs, some compelled by greed, some by their own vision of art—and some by the art of the deal. Among them are Joseph Duveen, who almost single-handedly brought the Old Masters to America; Paul Durand-Ruel, the Impressionists’ champion; Daniel-Henry Kahnweiler, high priest of Cubism; Leo Castelli, dealer-midwife to Abstract Expressionism and Pop Art; and Peter Wilson, the charismatic Sotheby’s chairman who made a theater of the auction room. Full of unforgettable anecdotes and astute insight, Rogue’s Gallery offers “a front-row seat and a backstage pass to this arcane and obsessively secretive profession” (Hannah Rothschild, Mail on Sunday, UK).
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 324
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Book Description
Author: Ingrid Schaffner
Publisher: MIT Press (MA)
ISBN:
Category : Art dealers
Languages : en
Pages : 200
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Book Description
This book, which accompanies a retrospective exhibition on the Julien Levy Gallery in New York, includes reproductions of paintings, photographs, and film stills from museum and private collections, aswell as of art and ephemera from Levy's own collection.
Author: Julien Levy
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 376
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Book Description
Introduction by Ingrid Schaffner.
Author: David Diethelm
Publisher:
ISBN: 9781945432170
Category : Art
Languages : en
Pages : 46
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Book Description
A radical idea: Make a tiny art gallery for neighbors to create, show and borrow tiny art. Loan paint, canvases and brushes to encourage everyone to participate. Create a website to show what is in the gallery, and how the borrowed art was appreciated in the borrower's homes in fun an amusing ways. It all comes together in The Tiny Art Gallery: A Community Art Project Follow the project from the first idea to construction and installation, and through nearly 7 months of art. Pieces donated by neighbors and friends from near and far. The project has been embraced by the neighborhood and all kinds of wonderful art has been made for the Tiny Art Gallery, all available for neighbors to borrow and enjoy. Over 60 color images of the project and the art. Follow and support the project online at: TinyArtGallery.org Facebook @TinyArtGallery
Author: Graeme Farnell
Publisher:
ISBN: 9781910144664
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Oral history and art: sculpture forms part of a series of three books - the other two focus on paiting and phtooraphy - drawn from oral history transcripts in the collection of the Archives of American Art, Smithsonian Institution. Containing the complete transcripts of unique interviews with ground breaking artists whose work has profoundly changed both our understanding of the world and the course of art itself.
Author: Daniel A. Siedell
Publisher: Baker Academic
ISBN: 0801031842
Category : Art
Languages : en
Pages : 192
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Book Description
An art historian develops a theological, philosophical, and historical framework within which to experience and interpret modern and contemporary art that is in dialogue with the Christian faith.
