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Author: Charles Austin Bates
Publisher: Theclassics.Us
ISBN: 9781230440729
Category :
Languages : en
Pages : 84
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Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1902 edition. Excerpt: ... Y. M. C. A. Advertising. THAVE frequently been asked for advice on advertising for the Young Men's Christian Association, and in answer to a request from an Illinois association I wrote the following letter which may be of interest to others: It is undoubtedly true that the best advertising you can get is the local reading notices in your newspapers. They are probably willing to give you as much space as you care to fill in this way, and this feature ought to be worked for all it is worth. The thought that strikes me when I look at the first reading notice I find in your letter is, that the subjects chosen, or at any rate the titles, are not likely to be attractive to the very class of people you wish to reach. As I understand it, the Young Men's Christian Association is designed to reclaim, if possible, young men who have gone a greater or less distance on the downward path. These boys are not going to be attracted by a lecture on "The Effects of Alcohol on the Mind and Body." They know pretty well the effect of alcohol in a superficial way. They know that alcohol makes them drunk and that is the exact purpose for which they drink it. It seems to me that this is the fault with most of the entertainments offered by the Y. M. C. A. They are not sufficiently attractive. They are too decidedly didactic. I should think that the great idea would be to get young men into the association building to show them what an attractive place it really is. I believe that a great many young men hesitate to go because they feel they are going to be lectured at. You can hardly say that they are lectured to. The trouble is that you offer them too solid food. Another reading notice I see says that the programme will consist largely of music, Scripture...
Author: Charles Austin Bates
Publisher: Theclassics.Us
ISBN: 9781230440729
Category :
Languages : en
Pages : 84
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Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1902 edition. Excerpt: ... Y. M. C. A. Advertising. THAVE frequently been asked for advice on advertising for the Young Men's Christian Association, and in answer to a request from an Illinois association I wrote the following letter which may be of interest to others: It is undoubtedly true that the best advertising you can get is the local reading notices in your newspapers. They are probably willing to give you as much space as you care to fill in this way, and this feature ought to be worked for all it is worth. The thought that strikes me when I look at the first reading notice I find in your letter is, that the subjects chosen, or at any rate the titles, are not likely to be attractive to the very class of people you wish to reach. As I understand it, the Young Men's Christian Association is designed to reclaim, if possible, young men who have gone a greater or less distance on the downward path. These boys are not going to be attracted by a lecture on "The Effects of Alcohol on the Mind and Body." They know pretty well the effect of alcohol in a superficial way. They know that alcohol makes them drunk and that is the exact purpose for which they drink it. It seems to me that this is the fault with most of the entertainments offered by the Y. M. C. A. They are not sufficiently attractive. They are too decidedly didactic. I should think that the great idea would be to get young men into the association building to show them what an attractive place it really is. I believe that a great many young men hesitate to go because they feel they are going to be lectured at. You can hardly say that they are lectured to. The trouble is that you offer them too solid food. Another reading notice I see says that the programme will consist largely of music, Scripture...
Author: Charles Austin Bates
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 412
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Book Description
Author: Charles Austin Bates
Publisher: Wentworth Press
ISBN: 9781010722021
Category : History
Languages : en
Pages : 424
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Charles Austin Bates
Publisher: Theclassics.Us
ISBN: 9781230436012
Category :
Languages : en
Pages : 92
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Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1902 edition. Excerpt: ... NO HOUSE IS FIRE-PROOF. Don't go without insurance on your house because you are careful. Of course you are careful, but some one else will be careless when you are not about. A policy in one of the companies we represent will protect you twentyfour hours each day. Nothing else will. The cost isn't very much. It is probably a good deal less than you imagine. A few dollars a year may save what you have been many years in accumulating. Now is the accepted time. JONES & WOODBRIDGE. This Jones & Woodbridge ad shows an excellent style of display for a small double-column ad. The picture in itself tells a little story with a moral, and the simple border, and display, and plain, straight readingmatter, make the ad a very attractive one. The Use Of Cuts. Pretty nearly all of the most successful advertisers are using cuts, nowadays. There are two objects in using them. One is to attract attention, and the other is to illustrate the article advertised. Of course insurance isn't an article that can be illustrated, and, therefore any cuts used in insurance ads are simply for the purpose of attracting attention, and to help tell and emphasize a story. Real estate ads may contain cuts that are simply designed to attract attention, or they may serve to attract attention and at the same time accurately illustrate the particular piece of property for sale. But the expense of having special pictures made, in order to show just what sort of houses you are offering, would be a great many times the cost of general, readymade cuts. The photographing, drawing, and etching for a single cut would cost somewhere from twenty to thirty times as much as the price of the cuts shown in this book. And the advantage would not warrant the expense. But the illustrated ad...
Author: Charles Austin Bates
Publisher: Palala Press
ISBN: 9781343424272
Category :
Languages : en
Pages : 426
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Charles Austin Bates
Publisher: Palala Press
ISBN: 9781346475448
Category :
Languages : en
Pages : 402
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Charles Austin Bates
Publisher: Theclassics.Us
ISBN: 9781230467382
Category :
Languages : en
Pages : 94
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Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1901 edition. Excerpt: ... Foreign Advertising. Great Britain and Colonies. THERE are published in England 1,944 newspapers, 456 of which are published in London; Wales has 108 newspapers; Scotland, 235; Ireland, 181, and the Isle of Man, Jersey and Guernsey a total of 20. The magazines of Great Britain, including the quarterly reviews number 2,446, of which 536 are religious. Nearly all of the colonies and dependencies of Great Britain are covered by newspapers of merit and high value as advertising media. In Australia the Colony of New South Wales has a population of about 1,350,000. The Sydney newspapers cover the field fairly well. Sydney Daily Telegraph publishes both a morning and evening edition and circulates throughout the colony. It claims to cover the whole of New South Wales and to have more readers than any other newspaper published in that colony, and to have a greater circulation than any competitor. It describes itself as the finest medium south of the equator. The Sydney Morning Herald is the oldest newspaper in the Australian Colonies and circulates widely not only throughout New South Wales, but in Victoria, Queensland and other parts of Australia. It is a penny paper, and although it does not state its circulation, it claims that on special occasions its editions run to upwards of 250,000. Other Sydney dailies are the Evening News and the Australian Star. The Star is a comparatively new paper, having been founded in 1887. It claims a circulation of over 50,000, and says it is the leading evening paper of New South Wales. Sydney has quite a number of general family papers, trade papers and home and farm journals, many of which seem to be prosperous and largely circulated. A leading weekly news and miscellaneous paper is the Sydney Mail, an...
Author: Charles Austin Bates
Publisher: Palala Press
ISBN: 9781343291041
Category :
Languages : en
Pages : 402
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Peter Ginna
Publisher: University of Chicago Press
ISBN: 022630003X
Category : Language Arts & Disciplines
Languages : en
Pages : 319
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Book Description
Essays from twenty-seven leading book editors: “Honest and unflinching accounts from publishing insiders . . . a valuable primer on the field.” —Publishers Weekly Editing is an invisible art in which the very best work goes undetected. Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. This makes it all the more difficult to truly understand the range of roles they inhabit while shepherding a project from concept to publication. What Editors Do gathers essays from twenty-seven leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children’s publishing, the contributors make the case for why editing remains a vital function to writers—and readers—everywhere. Ironically for an industry built on words, there has been a scarcity of written guidance on how to approach the work of editing. Serving as a compendium of professional advice and a portrait of what goes on behind the scenes, this book sheds light on how editors acquire books, what constitutes a strong author-editor relationship, and the editor’s vital role at each stage of the publishing process—a role that extends far beyond marking up the author’s text. This collection treats editing as both art and craft, and also as a career. It explores how editors balance passion against the economic realities of publishing—and shows why, in the face of a rapidly changing publishing landscape, editors are more important than ever. “Authoritative, entertaining, and informative.” —Copyediting
Author: Charles Austin Bates
Publisher: Palala Press
ISBN: 9781343474505
Category :
Languages : en
Pages : 334
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
