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Author: Charles Austin Bates
Publisher: Theclassics.Us
ISBN: 9781230436012
Category :
Languages : en
Pages : 92
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Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1902 edition. Excerpt: ... NO HOUSE IS FIRE-PROOF. Don't go without insurance on your house because you are careful. Of course you are careful, but some one else will be careless when you are not about. A policy in one of the companies we represent will protect you twentyfour hours each day. Nothing else will. The cost isn't very much. It is probably a good deal less than you imagine. A few dollars a year may save what you have been many years in accumulating. Now is the accepted time. JONES & WOODBRIDGE. This Jones & Woodbridge ad shows an excellent style of display for a small double-column ad. The picture in itself tells a little story with a moral, and the simple border, and display, and plain, straight readingmatter, make the ad a very attractive one. The Use Of Cuts. Pretty nearly all of the most successful advertisers are using cuts, nowadays. There are two objects in using them. One is to attract attention, and the other is to illustrate the article advertised. Of course insurance isn't an article that can be illustrated, and, therefore any cuts used in insurance ads are simply for the purpose of attracting attention, and to help tell and emphasize a story. Real estate ads may contain cuts that are simply designed to attract attention, or they may serve to attract attention and at the same time accurately illustrate the particular piece of property for sale. But the expense of having special pictures made, in order to show just what sort of houses you are offering, would be a great many times the cost of general, readymade cuts. The photographing, drawing, and etching for a single cut would cost somewhere from twenty to thirty times as much as the price of the cuts shown in this book. And the advantage would not warrant the expense. But the illustrated ad...
Author: Charles Austin Bates
Publisher: Theclassics.Us
ISBN: 9781230436012
Category :
Languages : en
Pages : 92
Get Book Here
Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1902 edition. Excerpt: ... NO HOUSE IS FIRE-PROOF. Don't go without insurance on your house because you are careful. Of course you are careful, but some one else will be careless when you are not about. A policy in one of the companies we represent will protect you twentyfour hours each day. Nothing else will. The cost isn't very much. It is probably a good deal less than you imagine. A few dollars a year may save what you have been many years in accumulating. Now is the accepted time. JONES & WOODBRIDGE. This Jones & Woodbridge ad shows an excellent style of display for a small double-column ad. The picture in itself tells a little story with a moral, and the simple border, and display, and plain, straight readingmatter, make the ad a very attractive one. The Use Of Cuts. Pretty nearly all of the most successful advertisers are using cuts, nowadays. There are two objects in using them. One is to attract attention, and the other is to illustrate the article advertised. Of course insurance isn't an article that can be illustrated, and, therefore any cuts used in insurance ads are simply for the purpose of attracting attention, and to help tell and emphasize a story. Real estate ads may contain cuts that are simply designed to attract attention, or they may serve to attract attention and at the same time accurately illustrate the particular piece of property for sale. But the expense of having special pictures made, in order to show just what sort of houses you are offering, would be a great many times the cost of general, readymade cuts. The photographing, drawing, and etching for a single cut would cost somewhere from twenty to thirty times as much as the price of the cuts shown in this book. And the advantage would not warrant the expense. But the illustrated ad...
Author: Charles Austin Bates
Publisher: Palala Press
ISBN: 9781346475448
Category :
Languages : en
Pages : 402
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Charles Austin Bates
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 412
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Book Description
Author: Devin Fore
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 424
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Book Description
The human figure made a spectacular return in visual art and literature in the 1920s. Following modernism's withdrawal, nonobjective painting gave way to realistic depictions of the body and experimental literary techniques were abandoned for novels with powerfully individuated characters. But the celebrated return of the human in the interwar years was not as straightforward as it may seem. In Realism after Modernism, Devin Fore challenges the widely accepted view that this period represented a return to traditional realist representation and its humanist postulates. Interwar realism, he argues, did not reinstate its nineteenth-century predecessor but invoked realism as a strategy of mimicry that anticipates postmodernist pastiche. Through close readings of a series of works by German artists and writers of the period, Fore investigates five artistic devices that were central to interwar realism. He analyzes Bauhaus polymath László Moholy-Nagy's use of linear perspective; three industrial novels riven by the conflict between the temporality of capital and that of labor; Brecht's socialist realist plays, which explore new dramaturgical principles for depicting a collective subject; a memoir by Carl Einstein that oscillates between recollection and self-erasure; and the idiom of physiognomy in the photomontages of John Heartfield. Fore's readings reveal that each of these "rehumanized" works in fact calls into question the very categories of the human upon which realist figuration is based. Paradoxically, even as the human seemed to make a triumphal return in the culture of the interwar period, the definition of the human and the integrity of the body were becoming more tenuous than ever before. Interwar realism did not hearken back to earlier artistic modes but posited new and unfamiliar syntaxes of aesthetic encounter, revealing the emergence of a human subject quite unlike anything that had come before.
Author: Charles Austin Bates
Publisher: Palala Press
ISBN: 9781343424272
Category :
Languages : en
Pages : 426
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Charles Austin Bates
Publisher: Theclassics.Us
ISBN: 9781230440729
Category :
Languages : en
Pages : 84
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Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1902 edition. Excerpt: ... Y. M. C. A. Advertising. THAVE frequently been asked for advice on advertising for the Young Men's Christian Association, and in answer to a request from an Illinois association I wrote the following letter which may be of interest to others: It is undoubtedly true that the best advertising you can get is the local reading notices in your newspapers. They are probably willing to give you as much space as you care to fill in this way, and this feature ought to be worked for all it is worth. The thought that strikes me when I look at the first reading notice I find in your letter is, that the subjects chosen, or at any rate the titles, are not likely to be attractive to the very class of people you wish to reach. As I understand it, the Young Men's Christian Association is designed to reclaim, if possible, young men who have gone a greater or less distance on the downward path. These boys are not going to be attracted by a lecture on "The Effects of Alcohol on the Mind and Body." They know pretty well the effect of alcohol in a superficial way. They know that alcohol makes them drunk and that is the exact purpose for which they drink it. It seems to me that this is the fault with most of the entertainments offered by the Y. M. C. A. They are not sufficiently attractive. They are too decidedly didactic. I should think that the great idea would be to get young men into the association building to show them what an attractive place it really is. I believe that a great many young men hesitate to go because they feel they are going to be lectured at. You can hardly say that they are lectured to. The trouble is that you offer them too solid food. Another reading notice I see says that the programme will consist largely of music, Scripture...
Author: Charles Austin Bates
Publisher: Wentworth Press
ISBN: 9781010722021
Category : History
Languages : en
Pages : 424
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Robert A. Brawer
Publisher: John Wiley & Sons
ISBN: 9780471371687
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Find out what Joseph Conrad, Arthur Miller, Geoffrey Chaucer, and Mark Twain can tell you about being a more effective manager. Looking for business insights? Forget the Wall Street Journal. You can learn a lesson or two from Arthur Miller and David Mamet. Put down Forbes and Fortune for once and spend an evening with Chaucer and George Bernard Shaw. Not only will you enjoy yourself, you're also likely to discover some fresh management perspectives and ideas! Written by a former CEO of a global corporation who has also been an English literature professor, this provocative new business book proves that great novels and plays are a rich, untapped resource for businesspeople looking for solutions to problems they confront on the job. Robert A. Brawer digs deeply into fictions by literary legends such as Mark Twain, Joseph Conrad, Theodore Dreiser, Sinclair Lewis, and Joseph Heller to unearth vital lessons that managers can readily apply to the real world of work. From tips on resolving office conflicts in James Thurber's "The Catbird Seat" to pointers on gaining client confidence found in Chaucer's Canterbury Tales, Brawer finds nuggets of business wisdom in places where most businesspeople never think of looking. Focusing mainly on fiction that explores business themes, Brawer uses Heller's Something Happened and Shaw's Major Barbara to illustrate the dangers of allowing excessive faith in corporate hype to impair a manager's ability to accurately assess serious problems. From Mamet's Glengarry Glen Ross and Dreiser's Sister Carrie, he infers important lessons about the art of salesmanship. He explores the problems of alienation and maintaining personal integrity in a corporate world through a close reading of Arthur Miller's Death of a Salesman and Sloan Wilson's The Man in the Grey Flannel Suit. And out of his analysis of Upton Sinclair's The Jungle and John Dos Passos's The Big Money, among other major nineteenth- and twentieth-century works, Brawer develops an inspiring discourse on self-interest and efficiency versus ethical responsibility and compassion in a Darwinian business world. As instructive as it is entertaining, Fictions of Business shows you how to take advantage of great novels and plays in solving the human problems of management. Praise for Fictions of Business "What a fabulous concept: the bringing together of great literature and management theory. This is a business book that challenges the intellect and goes about unveiling the basic principles of management in a way that forces you to think about what you know in a completely different way. It's a business book that stays with you long after you've read it." -Shelly Lazarus, Chairman and CEO, Ogilvy & Mather "A truly refreshing contribution to the multitude of books on corporate management. Brawer has cleverly crafted a set of essays that are both inspirational and practical." -Robert A. Kavesh, Professor of Finance and Economics, Leonard N. Stern School of Business, New York University. "Robert Brawer is both a successful entrepreneur and a distinguished literary scholar, and his book, Fictions of Business, is wise about both trade and fiction. Brawer writes with ironic wit and sharp observation about the culture of the corporation and the workplace." -Martin Peretz, Editor-in-Chief, The New Republic and Professor of Social Studies, Harvard University. "Brawer's message is clear and true: good literature enriches business leaders, making them more productive in their careers." -Richard D. Franke, former Chairman and CEO, John Nuveen Company. "Although commerce and literary analysis might seem worlds apart, Robert Brawer's book brilliantly weaves together fictional characters with larger-than-life figures from the corporate world. In Brawer's compelling narrative, literature offers striking models for good corporate practice." -Philip Gossett, Dean of Humanities, University of Chicago.
Author: Charles Austin Bates
Publisher: Palala Press
ISBN: 9781343291041
Category :
Languages : en
Pages : 402
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Charles Austin Bates
Publisher: Theclassics.Us
ISBN: 9781230467382
Category :
Languages : en
Pages : 94
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Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1901 edition. Excerpt: ... Foreign Advertising. Great Britain and Colonies. THERE are published in England 1,944 newspapers, 456 of which are published in London; Wales has 108 newspapers; Scotland, 235; Ireland, 181, and the Isle of Man, Jersey and Guernsey a total of 20. The magazines of Great Britain, including the quarterly reviews number 2,446, of which 536 are religious. Nearly all of the colonies and dependencies of Great Britain are covered by newspapers of merit and high value as advertising media. In Australia the Colony of New South Wales has a population of about 1,350,000. The Sydney newspapers cover the field fairly well. Sydney Daily Telegraph publishes both a morning and evening edition and circulates throughout the colony. It claims to cover the whole of New South Wales and to have more readers than any other newspaper published in that colony, and to have a greater circulation than any competitor. It describes itself as the finest medium south of the equator. The Sydney Morning Herald is the oldest newspaper in the Australian Colonies and circulates widely not only throughout New South Wales, but in Victoria, Queensland and other parts of Australia. It is a penny paper, and although it does not state its circulation, it claims that on special occasions its editions run to upwards of 250,000. Other Sydney dailies are the Evening News and the Australian Star. The Star is a comparatively new paper, having been founded in 1887. It claims a circulation of over 50,000, and says it is the leading evening paper of New South Wales. Sydney has quite a number of general family papers, trade papers and home and farm journals, many of which seem to be prosperous and largely circulated. A leading weekly news and miscellaneous paper is the Sydney Mail, an...
