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Author: Charles Austin Bates
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 412
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Book Description
Author: Charles Austin Bates
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 412
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Book Description
Author: Mark Schwartz
Publisher: IT Revolution
ISBN: 1942788053
Category : Business & Economics
Languages : en
Pages : 163
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Book Description
Do you really understand what business value is? Information technology can and should deliver business value. But the Agile literature has paid scant attention to what business value means—and how to know whether or not you are delivering it. This problem becomes ever more critical as you push value delivery toward autonomous teams and away from requirements “tossed over the wall” by business stakeholders. An empowered team needs to understand its goal! Playful and thought-provoking, The Art of Business Value explores what business value means, why it matters, and how it should affect your software development and delivery practices. More than any other IT delivery approach, DevOps (and Agile thinking in general) makes business value a central concern. This book examines the role of business value in software and makes a compelling case for why a clear understanding of business value will change the way you deliver software. This book will make you think deeply about not only what it means to deliver value but also the relationship of the IT organization to the rest of the enterprise. It will give you the language to discuss value with the business, methods to cut through bureaucracy, and strategies for incorporating Agile teams and culture into the enterprise. Most of all, this book will startle you into new ways of thinking about the cutting-edge of Agile practice and where it may lead.
Author: Charles Austin Bates
Publisher: Wentworth Press
ISBN: 9781010722021
Category : History
Languages : en
Pages : 424
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Stefania Masè
Publisher: Springer Nature
ISBN: 3030517691
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Author: Charles Austin Bates
Publisher: Palala Press
ISBN: 9781343424272
Category :
Languages : en
Pages : 426
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Ivo Zander
Publisher: Edward Elgar Pub
ISBN: 9781848443693
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
This pioneering book explores creative and entrepreneurial processes as they are played out in the field of art. Nine original chapters by an international group of scholars take a detailed look at the sources of new art ideas, how they are transformed into tangible objects of art, make their way through often hostile selection environments, and ultimately go on to become valued and accepted by the general public. Making a number of original contributions at the crossroads of art and entrepreneurship, the book speaks to researchers across these fields, practicing artists interested in promoting and gaining acceptance for their work, as well as policymakers concerned with sustained dynamics of the art arena.
Author: Raymond Tzuu-Yau Yeh
Publisher: Zero Time Publishing
ISBN: 0975427709
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Author: Peter Ginna
Publisher: University of Chicago Press
ISBN: 022630003X
Category : Language Arts & Disciplines
Languages : en
Pages : 319
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Book Description
Essays from twenty-seven leading book editors: “Honest and unflinching accounts from publishing insiders . . . a valuable primer on the field.” —Publishers Weekly Editing is an invisible art in which the very best work goes undetected. Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. This makes it all the more difficult to truly understand the range of roles they inhabit while shepherding a project from concept to publication. What Editors Do gathers essays from twenty-seven leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children’s publishing, the contributors make the case for why editing remains a vital function to writers—and readers—everywhere. Ironically for an industry built on words, there has been a scarcity of written guidance on how to approach the work of editing. Serving as a compendium of professional advice and a portrait of what goes on behind the scenes, this book sheds light on how editors acquire books, what constitutes a strong author-editor relationship, and the editor’s vital role at each stage of the publishing process—a role that extends far beyond marking up the author’s text. This collection treats editing as both art and craft, and also as a career. It explores how editors balance passion against the economic realities of publishing—and shows why, in the face of a rapidly changing publishing landscape, editors are more important than ever. “Authoritative, entertaining, and informative.” —Copyediting
Author: Charles Austin Bates
Publisher: Theclassics.Us
ISBN: 9781230436005
Category :
Languages : en
Pages : 94
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Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1901 edition. Excerpt: ... The Clothing Business. THE general principles of good advertising are undoubtedly more thoroughly understood by clothiers than by any other class of retailers. There is more good clothing advertising in the newspapers of the United States than all other businesses put together can show. It is perhaps not too much to say that nearly every clothier who advertises is a fairly good advertiser--as compared with other business men of his town. At the same time, clothiers, as a class, have much to learn in regard to really good advertising, and it is greatly to their credit that they are always eager for any information that will tend to improve their advertising. Inside The Store. The best of all advertising, in any business, is done inside the store. Too many advertisers totally overlook that point. They seem to think that advertising means bringing people into the store, and that the whole duty of their advertising is done if it brings people in. On the contrary, the purpose of advertising is to sell goods, not once only, but to the same customer over and over again. Almost anybody can write an ad which will bring in people, but nobody can write an ad that will keep people coming if the store and the goods fail to come up to the advertising promises. In the first place, every advertisement should state the exact truth so far as the quality and value of the goods offered are concerned. It is all very well to be enthusiastic and to try to give a general impression to the effect that yours is the only store and yours the only goods worth mentioning, but when it comes to describing goods, their style, their general character and their durability, only the exact truth should be stated. In the second place, the atmosphere of the store should be...
Author: Charles Austin Bates
Publisher: Palala Press
ISBN: 9781343291041
Category :
Languages : en
Pages : 402
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
