The American Revolution Bicentennial Graphics Standards Manual

The American Revolution Bicentennial Graphics Standards Manual PDF Author: Jesse Reed
Publisher:
ISBN: 9780692774687
Category : Design
Languages : en
Pages : 52

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Book Description
Official Graphics Standards Manual or the Official Symbol of The American Revolution Bicentennial

The American Revolution Bicentennial Graphics Standards Manual

The American Revolution Bicentennial Graphics Standards Manual PDF Author: Jesse Reed
Publisher:
ISBN: 9780692774687
Category : Design
Languages : en
Pages : 52

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Book Description
Official Graphics Standards Manual or the Official Symbol of The American Revolution Bicentennial

American Revolution Bicentennial Symbol: Guidelines for Authorized Usage

American Revolution Bicentennial Symbol: Guidelines for Authorized Usage PDF Author: American Revolution Bicentennial Commission
Publisher:
ISBN:
Category : American Revolution Bicentennial, 1776-1976
Languages : en
Pages : 40

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Book Description


NASA Graphics Standards Manual

NASA Graphics Standards Manual PDF Author: Jesse Reed
Publisher: Thames Hudson
ISBN: 9780692586532
Category : Corporate image
Languages : en
Pages : 220

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Book Description
The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.

Environmental Protection Agency Graphic Standards System

Environmental Protection Agency Graphic Standards System PDF Author: Jesse Reed
Publisher:
ISBN: 9780692878309
Category : Design
Languages : en
Pages : 228

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Book Description
In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA's top priorities was consolidating numerous state offices to more efficiently carry out its goal of "working for a cleaner, healthier environment for the American people." But there was one area in which the EPA--like many government agencies of the time--was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch. In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv, or CGH), responsible for some of the most recognizable visual identities in the world, such as Chase Bank, PBS, National Geographic, the Smithsonian Institution, Mobil Oil and NBC. Partners Ivan Chermayeff, Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System. Forty years later, Jesse Reed & Hamish Smyth--creators of the NYCTA and NASA Graphics Standards Manual reissues--have partnered with CGH and AIGA, the US's oldest and largest professional organization for design, to publish this classic graphic standards EPA manual as a hardcover volume. Each page is reproduced at the same size as the original three-ring binder pages, using the same vibrant Pantone inks with a total of 14 colors.

Design Standards Manuals

Design Standards Manuals PDF Author: Bruce Blackburn
Publisher:
ISBN:
Category : Communication in design
Languages : en
Pages : 48

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Book Description


Thoughts on Design

Thoughts on Design PDF Author: Paul Rand
Publisher: Chronicle Books
ISBN: 1452130655
Category : Design
Languages : en
Pages : 97

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Book Description
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

Now You See It and Other Essays on Design

Now You See It and Other Essays on Design PDF Author: Michael Bierut
Publisher: Chronicle Books
ISBN: 1616896760
Category : Design
Languages : en
Pages : 243

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Book Description
"Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection.

NYCTA Objects

NYCTA Objects PDF Author:
Publisher: Thames & Hudson
ISBN: 9780692902554
Category : Subways
Languages : en
Pages : 356

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Book Description
The evolving design of New York subway ephemera: a collector's story New York City Transit Authority: Objects originated as a photography experiment. In 2011, New York photographer Brian Kelley began documenting collections of used MetroCards in his Brooklyn studio, arranging them in various grids with the goal of perfecting the lighting of an image. His brother suggested he make the grids more interesting by finding other types of cards. Having exhausted his search for discarded MetroCards in many of the city's 472 subway stations, Kelley turned to eBay for new finds. The online rabbit-hole gave him a crash course in the history of NYC transportation. He discovered tokens dating back to 1860, a ticket stub from 1885 when it cost three cents to take the train across the Brooklyn Bridge, as well as patches, matchbooks, tokens, timetables, pins and signs, posting his photographs of these finds on Tumblr and Instagram. Six years on, many MTA employees follow and advocate his project, sometimes contacting him with information and tips on rare items. As the collection grew, Kelley recognized that there were no comparable digital archives documenting the city's transportation evolution. New York City Transit Authority: Objects is a story told through the evolving design that spans decades of the city's history. Kelley's objects tell a greater story of New York's past. For him, The NYCTA Project remains a photography experiment and self-funded hobby, archiving the culture of his home city. For the reader, it's an intimate view of the city's history that merges design and infrastructure over the past 150 years.

Mismatch

Mismatch PDF Author: Kat Holmes
Publisher: MIT Press
ISBN: 0262038889
Category : Technology & Engineering
Languages : en
Pages : 173

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Book Description
How inclusive methods can build elegant design solutions that work for all. Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion. Inclusive design methods—designing objects with rather than for excluded users—can create elegant solutions that work well and benefit all. Holmes tells stories of pioneers of inclusive design, many of whom were drawn to work on inclusion because of their own experiences of exclusion. A gamer and designer who depends on voice recognition shows Holmes his “Wall of Exclusion,” which displays dozens of game controllers that require two hands to operate; an architect shares her firsthand knowledge of how design can fail communities, gleaned from growing up in Detroit's housing projects; an astronomer who began to lose her eyesight adapts a technique called “sonification” so she can “listen” to the stars. Designing for inclusion is not a feel-good sideline. Holmes shows how inclusion can be a source of innovation and growth, especially for digital technologies. It can be a catalyst for creativity and a boost for the bottom line as a customer base expands. And each time we remedy a mismatched interaction, we create an opportunity for more people to contribute to society in meaningful ways.

Thonik

Thonik PDF Author: Aaron Betsky
Publisher: Lars Muller Publishers
ISBN: 9783037785560
Category : Design
Languages : en
Pages : 351

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Book Description
The Netherlands at the forefront of design! Everybody is a designer! But why? Why do we colour, organize, and form the world around us - and why do we call that a profession? In this book, Thonik, an Amsterdam-based studio led by lauded designers Nikki Gonnissen and Thomas Widdershoven, researches eleven personal reasons why they design - from the need to create impact to a constant search for independence; from the benefits of systems to the urgency of play. Why We Design looks back on twenty-five years of design practice and speculates on the future of graphic design. SELLING POINTS: * Thonik's collection of works from the past 25 years * The Amsterdam-based studio discusses their past, present, and future need to design.