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Author: Paul Rand
Publisher: Chronicle Books
ISBN: 1452130655
Category : Design
Languages : en
Pages : 97
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Book Description
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Author: Paul Rand
Publisher: Chronicle Books
ISBN: 1452130655
Category : Design
Languages : en
Pages : 97
Get Book
Book Description
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Author: Jon Kolko
Publisher: Elsevier
ISBN: 9780123809315
Category : Computers
Languages : en
Pages : 128
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Book Description
Thoughts on Interaction Design, Second Edition, contemplates and contributes to the theory of Interaction Design by exploring the semantic connections that live between technology and form that are brought to life when someone uses a product. It defines Interaction Design in a way that emphasizes the intellectual and cultural facets of the discipline. This edition explores how changes in the economic climate, increased connectivity, and international adoption of technology affect designing for behavior and the nature of design itself. Ultimately, the text exists to provide a definition that encompasses the intellectual facets of the field, the conceptual underpinnings of interaction design as a legitimate human-centered field, and the particular methods used by practitioners in their day-to-day experiences. This text is recommended for practicing designers: interaction designers, industrial designers, UX practitioners, graphic designers, interface designers, and managers. Provides new and fresh insights on designing for behavior in a world of increased connectivity and mobility and how design education has evolved over the decades Maintains the informal-yet-informative voice that made the first edition so popular
Author: Eugenia Bell
Publisher: Chronicle Books
ISBN: 1616898852
Category : Design
Languages : en
Pages : 146
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Book Description
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
Author: Jin Duan
Publisher: Springer Nature
ISBN: 9811909415
Category : Architecture
Languages : en
Pages : 412
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Book Description
This book proposes and systematically discusses four trends of thoughts in contemporary Chinese urban design. As the first book to systematically introduce contemporary Chinese urban design thoughts, this book objectively displays the macroscopic picture of contemporary urban design development of China from the time dimension, sorting out seven historical stages and three disputes. This book is mainly divided into two parts. The first part focuses on the vertical description, taking the major events in the seven historical stages as the context, combing the macro picture of the development of contemporary urban design in China in the last 100 years, and describing the three controversies in this process: contention, subject, and legalization. The second part focuses on horizontal observations, puts forward and systematically discusses the four trends of thought formed in the development of contemporary urban design in China, including “Design of Form,” “Synthesis of Design,” “Control of Design,” and “Design of Rule”. This part discusses their development background, theoretical support, and key concepts in detail and finally conducts critical thinking. The whole book is based on historical events, archives, and papers published in Chinese academic journals. While sorting out, summarizing, and objectively discussing, it also makes a critique of urban design activities and academic thinking in China, which will greatly benefit scholars and readers who are interested in urban design history of contemporary China.
Author: Dave Bramston
Publisher: AVA Publishing
ISBN: 2940373876
Category : Art
Languages : en
Pages : 187
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Book Description
Describes various materials and processes available to product designers and encourages experimental approaches to product design and finishing. This book explores the thinking of leading designers and producers who are able to challenge convention through curiosity and experimentation.
Author: Nigel Cross
Publisher: Berg
ISBN: 1847888461
Category : Design
Languages : en
Pages : 192
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Book Description
Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability". Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The range covered reflects the breadth of Design, from hardware to software product design, from architecture to Formula One design. The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinking is the distillation of the work of one of Design's most influential thinkers. Nigel Cross goes to the heart of what it means to think and work as a designer. The book is an ideal guide for anyone who wants to be a designer or to know how good designers work in the field of contemporary Design.
Author: S Balaram
Publisher: SAGE Publications
ISBN: 8132103149
Category : Art
Languages : en
Pages : 285
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Book Description
Thinking Design looks at ‘design’ in its broadest sense and shows how design originates in ‘human need’ which is not only physical but also psychological, socio-cultural, ecological and spiritual. The book calls for broad-based, socially integrated designs with a large global vision that offer creative solutions to a variety of subjects rather than providing multiplicity of objects. Exploring the course taken by design during the time of Gandhi and in the following era, the author advocates the need for service - or process-oriented designs in contrast to product-oriented designs. A remarkable feature of the book is the way its narrative is enlivened with case studies detailing design inventions, interspersed with tales of Mullah Nasiruddin that provide a tongue-in-cheek take on aspects of design.
Author: David Bramston
Publisher: Bloomsbury Publishing
ISBN: 2940439281
Category : Design
Languages : en
Pages : 184
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Book Description
Basics Product Design: Material Thoughts is an inspirational introduction to the many different materials and processes used in product design, exploring their properties and how they have been used by some of the most innovative designers around the world. Throughout the book, David Bramston covers everything from dresses and bridges made from paper, to felt washbasins and acrylic cribs. Key contributors include: Alessi, Chris Kabel, Demakersvan, droog, Drummond Masterton, Ettore Sottsass, Front, Gene Kiegel, Industreal, Inflate, Ingo Maurer, Jaime Hayon, Jurgen Bey, Kartell, Maarten Baas, Mathias Bengtsson, Matthias Pliessnig, Memphis, molo, Philippe Starck, Shigeru Ban, Simon Heijdens, Stuart Haygarth, Stuart Walker, Studio Libertiny, Tejo Remy and Rene Veenhuizen.
Author: Robert Curedale
Publisher:
ISBN: 9781493712489
Category :
Languages : en
Pages : 0
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Book Description
This book is the most extensive reference available to Design Thinking. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world's leading brands such as GE, Target, SAP, Procter and Gamble, IDEO and Intuit. It is being taught at leading universities including Stanford and Harvard. Design Thinking creates practical and innovative solutions to problems. It drives repeatable innovation and business value. Design Thinking can be used to develop a wide range of products, services, experiences and strategy. It is an approach that can be applied by anyone.This book is an indispensable Design Thinking reference guide for: -Architects, industrial designers, interior designers, UX and web designers, service designers, exhibit designers, design educators and students, visual communication designers, packaging and fashion designers, all types of designers -Engineers and Marketing professionals -Executives and senior business leaders -Decision makers in R&D of products, services, systems and experiences -School teachers and school studentsChapters describe in easy to understand language: -History of Design Thinking -What is Design Thinking -Why use Design Thinking -Who can use Design Thinking -How to create spaces for effective Design Thinking -Design Thinking process in detail -150 Design Thinking methods described step by step.The author Robert Curedale focuses the experience of decades of design practice and teaching for some of the world's leading brands, design consultancies, design schools and universities in Asia, Australia, Europe and North America. He established and manages the world's largest online network of around 300,000 of the worlds most influential design executives, professional working designers and architects. Robert has been the author of six best selling books on on design.
Author: Tania Allen
Publisher: Routledge
ISBN: 0429677413
Category : Design
Languages : en
Pages : 395
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Book Description
Solving Critical Design Problems demonstrates both how design is increasingly used to solve large, complex, modern-day problems and, as a result, how the role of the designer continues to develop in response. With 13 case studies from various fields, including program and product design, Tania Allen shows how types of design thinking, such as systems thinking, metaphorical thinking, and empathy, can be used together with methods, such as brainstorming, design fiction, and prototyping. This book helps you find ways out of your design problems by giving you other ways to look at your ideas, so that your designs make sense in their setting. Solving Critical Design Problems encourages a design approach that challenges assumptions and allows designers to take on a more critical and creative role. With over 100 images, this book will appeal to students in design studios, industrial and product design, as well as landscape and urban design.
