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Author: Herbert M. Jelley
Publisher: Gregg Division McGraw-Hill
ISBN:
Category : Reference
Languages : en
Pages : 522
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Book Description
SUMMARY: A consumer education text which emphasizes controversial consumer issues and the daily problems of today's consumers.
Author: Herbert M. Jelley
Publisher: Gregg Division McGraw-Hill
ISBN:
Category : Reference
Languages : en
Pages : 522
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Book Description
SUMMARY: A consumer education text which emphasizes controversial consumer issues and the daily problems of today's consumers.
Author: Herbert M. Jelley
Publisher:
ISBN: 9780070323421
Category : Consumer education
Languages : en
Pages : 126
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Book Description
Author: Herbert M. Jelley
Publisher:
ISBN: 9780070323438
Category : Consumer education
Languages : en
Pages : 142
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Book Description
Author: Herbert M. Jelley
Publisher: Gregg Division McGraw-Hill
ISBN:
Category : Consumer education
Languages : en
Pages : 488
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Book Description
A consumer education textbook emphasizing controversial consumer issues and the daily problems of today's consumers.
Author: Thomas J. Reynolds
Publisher: Psychology Press
ISBN: 1135693161
Category : Business & Economics
Languages : en
Pages : 463
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Book Description
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Author: Elizabeth B. Goldsmith
Publisher: Routledge
ISBN: 1317539702
Category : Business & Economics
Languages : en
Pages : 579
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Book Description
From identity theft to product recalls, from what we once thought of as unshakeable institutions to increasing concerns about sustainability, consumer issues are an integral part of modern life. This fully updated third edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today’s economy. This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include: New Critical Thinking Projects feature to encourage students to develop their critical thinking skills through analysing consumer issues. Expanded coverage of social media and the impact of social influence on consumers. Revised Consumer Alerts: practical advice and guidance for students to make smart consumer decisions. A new Companion Website with a range of presentation materials and exercises related to each chapter. Fully updated throughout, this textbook is suitable for students studying consumer sciences – what works, what doesn’t, and how consumers are changing.
Author: E. Thomas Garman
Publisher: Thomson South-Western
ISBN: 9780324109399
Category : Consumer protection
Languages : en
Pages : 0
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Book Description
Consumer Economic Issues in America empowers consumers with the knowledge to recognize and pursue their moral and legal rights. The book takes a pro-consumer and normative view as it reveals the vested economic interests of businesses, governments, and consumers today. The authors emphasize higher-order thinking using basic economic concepts to analyze consumer issues. Readers gain a strong understanding of the American economic system and the concepts of consumer sovereignty and consumer interest. They become equipped with the evaluative criteria for judging products and services, tools for living, the ability to analyze consumer issues, and an understanding of factors that affect buying decisions. The text examines capitalism and how resources are allocated in the U.S. marketplace. Discussions focus on economic concepts critical to consumer success, consumers in a global economic marketplace, and the details of the government regulating economic and consumer interests. Readers examine the breadth of current consumer interest concerns using a framework for analyzing and resolving issues and developing rational decision-making skills.
Author: Herbert M. Jelley
Publisher:
ISBN: 9780070323278
Category : Consumer education
Languages : en
Pages :
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Book Description
Author: Andrew Haughwout
Publisher: Academic Press
ISBN: 0128135255
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
Handbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscape of contemporary research on the U.S. consumer. This volume reveals new insights into household decision-making on consumption and saving, borrowing and investing, portfolio allocation, demand of professional advice, and retirement choices. Nearly 70% of U.S. gross domestic product is devoted to consumption, making an understanding of the consumer a first order issue in macroeconomics. After all, understanding how households played an important role in the boom and bust cycle that led to the financial crisis and recent great recession is a key metric. Introduces household finance by examining consumption and borrowing choices Tackles macro-problems by observing new, original micro-data Looks into the future of consumer spending by using data, not questionnaires
Author: Henry Assael
Publisher: South Western Educational Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 824
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Book Description
This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.