Author:
Publisher:
ISBN:
Category : Bookbinding
Languages : en
Pages : 810

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Author:
Publisher:
ISBN:
Category : Almanacs, American
Languages : en
Pages : 704

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Author: Schomburg Collection of Negro Literature and History
Publisher:
ISBN:
Category : African Americans
Languages : en
Pages : 762

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Author:
Publisher:
ISBN:
Category : Bookbinding
Languages : en
Pages : 842

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Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1135633371
Category : Business & Economics
Languages : en
Pages : 481

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Book Description
Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media. Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition: addresses principles of effective writing useful in all disciplines focuses on news as the bridge an organization builds to its various publics overviews a variety of writing formats and environments that provide an internal or controlled approach. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.

Author: Daniel H. Levine
Publisher: Princeton University Press
ISBN: 1400862612
Category : Social Science
Languages : en
Pages : 428

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Throughout Latin America, observers and activists have found in religion a promise of deep and long-lasting democratization. But for religion to change culture and politics, religion itself must change. Such change is not only a matter of doctrine, ritual, or institutional arrangements but also arises out of the needs, values, and ideas of average believers. Combining rich interviews and community studies in Venezuela and Colombia with analysis of broad ideological and institutional transformations, Daniel Levine examines how religious and cultural change begins and what gives it substance and lasting impact. The author focuses on the creation of self-confident popular groups among hitherto isolated and dispirited individuals. Once silent voices come to light as peasants and urban barrio dwellers reflect on their upbringing and community, on poverty and opportunity, on faith, prayer, and the Bible, and on institutions like state, school, and church. Levine also interviews priests, sisters, and pastoral agents and explains how their efforts shape the links between popular groups and the larger society. The result is a clear understanding of how relations among social and cultural levels are maintained and transformed, how programs are implemented, why they succeed or fail, and how change appears both to elites and to ordinary people. Originally published in 1992. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Author: Harvard University. Library
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 720

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Author: Facts on File Inc
Publisher: Infobase Publishing
ISBN: 1438107986
Category : Cold War
Languages : en
Pages : 689

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Uses statistical tables, charts, photographs, maps, and illustrations to explore everyday life in the United States during the Cold War period.

Author:
Publisher:
ISBN:
Category : Almanacs, American
Languages : en
Pages : 834

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Author: United States. Office of Education
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 528

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