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Author: Robert L. DILENSCHNEIDER
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814415261
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Foreword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web’s value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to control. The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers: • Master media relations • Manage rumors and crises • Adapt areas of specialization to the Internet • Work with trade publications • Leverage websites, blogs, podcasts, and social networking sites • Monitor the Web for positive and negative feedback • Allocate resources and establish budgets • Measure the impact of Internet strategies • And more. Designed for daily use in a changed and changing world, The AMA Handbook of Public Relations covers everything today’s PR professional needs to know.
Author: Robert L. DILENSCHNEIDER
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814415261
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
Foreword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web’s value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to control. The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers: • Master media relations • Manage rumors and crises • Adapt areas of specialization to the Internet • Work with trade publications • Leverage websites, blogs, podcasts, and social networking sites • Monitor the Web for positive and negative feedback • Allocate resources and establish budgets • Measure the impact of Internet strategies • And more. Designed for daily use in a changed and changing world, The AMA Handbook of Public Relations covers everything today’s PR professional needs to know.
Author: Robert L. DILENSCHNEIDER
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814415261
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
Foreword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web’s value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to control. The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers: • Master media relations • Manage rumors and crises • Adapt areas of specialization to the Internet • Work with trade publications • Leverage websites, blogs, podcasts, and social networking sites • Monitor the Web for positive and negative feedback • Allocate resources and establish budgets • Measure the impact of Internet strategies • And more. Designed for daily use in a changed and changing world, The AMA Handbook of Public Relations covers everything today’s PR professional needs to know.
Author: Robert Dilenschneider
Publisher: Amacom
ISBN: 9781400245925
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Public relations professionals are struggling to protect clients, companies, and themselves against harmful attention in the fast-paced, highly visible digital age. This strategic guide explains how to merge traditional and online PR campaigns to manage and enhance public profiles.
Author: Robert L. Dilenschneider
Publisher: BenBella Books
ISBN: 163774062X
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals. The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including: Supporting a company’s marketing and sales Leveraging social media Managing government relations Working with the media effectively Communicating with the investment community Supporting top management in the event of a crisis or scandal Positively positioning the company’s commitment to environmental, social, and governance issues The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today. The scope of public relations is always expanding. Today’s professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.
Author: Robert L. Dilenschneider
Publisher: Citadel Press
ISBN: 0806540532
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Your Future Depends on Your Decisions Sorting out our lives amidst chaos, confusion, and innumerable options is a process we all have in common. The decisions we ultimately make can affect our lives and the lives of others. It’s not always easy. In this empowering guide, an expert in business strategies shares the choices of notable, visionary decision-makers—from Harry Truman and Henry Ford to Marie Curie and Malala Yousafzai—and explains how you can apply their principles to your own personal and professional real-life scenarios. Resolve, patience, and practical thinking—take it from these politicians, scientists, economists, inventors, entrepreneurs, theologians, activists, and commanders of war and peace. Their inspiring counsel will give you the tools you need to help change your life. Both big and small, your choices can shape the minutes, days, weeks, and years ahead. This book is the first motivating step in the right direction. “Upgrade your daily decisions with the wisdom of two dozen renowned influencers who changed history.” —Mehmet Oz, M.D., New York Times bestselling author of You: The Owner’s Manual “A truly inspiring book about how to become a leader. Highly recommended!!” —Douglas Brinkley,New York Times bestselling author of American Moonshot “The best decision you will make today is to read and learn from this array of bold thinkers.” —Harvey Mackay, New York Times bestselling author of Swim With The Sharks Without Being Eaten Alive
Author: Robert L. Dilenschneider
Publisher: Citadel Press
ISBN: 0806537698
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
“Practical . . . with an inspirational flair . . . [Dilenschneider] offers wise words. Valuable reading.” —The New York Times Age Is No Barrier to Success. The rules of the business world are being rewritten—again—and Americans over 50 need to refresh their skill sets to meet the challenge of competing in a changing job market. Renowned workplace communications expert Robert L. Dilenschneider has completely revised and updated this indispensable guide to getting ahead in today’s volatile economy. 50 Plus! offers essential guidance to help those at or near the mature stage of their careers. In these pages, you’ll learn how to: • Use new technology platforms effectively to find your next job • Master emerging communications tools to position yourself for a winning interview Whether you intend to find a new career direction, grow within the field you know, start your own business, or are finally ready to realize a long-held dream, this inspiring and fact-filled guide provides a game plan for success. “The best career advice you can get from one of the best in the business.” —from the Foreword by Lou Dobbs
Author: Robert L. Dilenschneider
Publisher: Citadel Press
ISBN: 0806541768
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Mozart * Mary Shelley * Honore Daumier * Ulysses S. Grant * Einstein * Othmar Ammann * Helen Keller When you’re in your twenties, life can seem full of obstacles. Where’s that glorious career you dreamed of? How can you make your way past student debt, economic uncertainty, and other challenges of adulting? Respected advisor Robert L. Dilenschneider takes you into the pages of history to show how 25 fascinating and diverse twenty-somethings found their way and created their legacies. Elizabeth Kenny * Branch Rickey * Jackie Robinson * Coco Chanel * Golda Meir *Roberto Marinho * Do you think Albert Einstein had his science career together by his mid-20s? Actually, he was a clerk in a patent office. Maya Angelou became a beloved, acclaimed poet and writer after a string of odd jobs during her young adulthood. Steve Jobs was at the top of his game by age 25. But his beginnings were marked by adoption, displacement, bullying, and many more challenges lay ahead. This absorbing book examines the trajectories of iconic figures to reveal the choices that enabled them to fulfill their potential. Rita Levi-Montalcini * Edith Piaf * I.M. Pei * Akio Morita * Maria Tallchief * Maya Angelou * For those who are coming of age now, and for those who care about them and their futures, these eye-opening time capsules provide inspiration, instruction, and encouragement. Audrey Hepburn * Rudolf Nureyev * Sally Ride* Christa McAuliffe * Steve Jobs * Jean-Michel Basquiat Foreword by U.S. Ambassador Donald Blinken
Author: Robert L. Dilenschneider
Publisher: Kensington Publishing Corp.
ISBN: 0806536764
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
"Dilenschneider has guided thousands of highly successful people through the world of business." —Maria Bartiromo Faced with an unstable economy, recent college grads need more expert guidance than ever to land that dream job and make it rewarding and meaningful. This invaluable guide—revised to meet the specific challenges of today's fast-evolving job market—shows how you can use your talent, originality, and initiative to sharpen your competitive edge. The first years of your professional life are critical to long-term success in any field. The skills you acquire, the contacts you make, and the lessons you learn will help you remain involved, adaptable, and always ahead of the curve. Now a seasoned veteran of the workplace shares his insights, tips, and experiences in a thoroughly updated edition of a career-planning classic. Praise for Robert L. Dilenschneider and The Critical First Years of Your Professional Life "Offers practical advice on how young people can take charge of their careers and develop independently both the skills required to excel in any environment and the savvy to know when to move on." —Norman R. Augustine, former Chairman and CEO of Lockheed Martin Corporation "An insightful, idea?laden, practical guide that will be valuable to young professionals seeking to advance their on?the?job lives." —Stephen A. Greyser, Richard P. Chapman, Professor of Business Administration Emeritus, Harvard Business School "Bob Dilenschneider has the right recipe for coping in an era of stunningly rapid change." —Allan Goodman, President, Institute of International Education
Author: Robin Brogdon
Publisher: American Animal Hosp Assoc
ISBN: 158326163X
Category : Medical
Languages : en
Pages : 154
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Book Description
Author:
Publisher: DGI Press
ISBN: 0983900728
Category : Psychology
Languages : en
Pages : 135
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Book Description
