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Author: James C. Crimmins
Publisher: Red Wheel/Weiser
ISBN: 1632659417
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."
Author: James C. Crimmins
Publisher: Red Wheel/Weiser
ISBN: 1632659417
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."
Author: Elaina Zuker
Publisher: Made for Success Publishing
ISBN: 1613396864
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Ms. Zuker's unique theory of the "Secrets of Influence" is the result of studying the Influence Strategies of hundreds of managers and executives in companies in the U.S., Canada and internationally. Combining academic discipline with her years of practical business experience, she created the unique "Secrets of Influence Styles Inventory" and her elegant but simple step-by-step system for building on one's existing Influence skills and formulating a personal Influence Strategy (details of the statistical studies are in the appendix of the eBook). This highly practical guide, filled with realistic advice on succeeding in today's unpredictable business and social climates, enables the reader to learn the skills needed to persuade the boss to try a new idea or approach, to influence subordinates to work together more productively, or to induce a school or community group to adopt - or defeat - a proposal. Identifying and explaining the basic influence styles, the author tells how to determine one's natural style and, even more important, how to develop better "radar" to detect the influence styles of others. Understanding that we all must interact with many different types of people in both business and social settings, in addition to the new media we are all using, these techniques allow us to exert more influence in all our relationships. Given such realities, Zuker demonstrates which style is most effective for accomplishing varying goals: creating a common vision, establishing trust, fostering an atmosphere conductive to an open exchange of ideas or a rational discussion of hard data, encouraging creative and innovative solutions to problems, or motivating unimaginative or recalcitrant people. The Seven Secrets of Influence is filled with vital Information on such topics as how to use verbal and nonverbal clues to create instant rapport, gain credibility with others, motivate cautious people, overcome the problems caused by overlapping or unclear authority, and gain the support of key decision makers for important projects Powerful and practical, this eBook is essential reading for any manager or communicator in today's tough business climate.
Author: Dianna Booher
Publisher: Thomas Nelson
ISBN: 1418534889
Category : Religion
Languages : en
Pages : 99
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Book Description
Dianna Booher helps women build self-confidence and personal skills in order to make a Kingdom impact on the world. Using the story of Esther as a backdrop, Booher explores components of self-esteem and shares how a Christian's sense of self should be rooted in a relationship with God. Ultimately we can live passionately and influence others for God's kingdom.
Author: Jackie Jenkins-Scott
Publisher: Career Press
ISBN: 1632651599
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
"At its core, this book is about the intimate relationship between leadership and opportunity. Being a responsive leader means playing to win. Responsive leadership can thrive anywhere, unlike systematic leadership. The latter imposes methods and laws; principles govern action. In contrast, responsive leadership is a living, changing set of traits and skills that adapts to new people and environments. This book spotlights how to build the skills to be a leader in any environment"--
Author: don Miguel Ruiz
Publisher: Hierophant Publishing
ISBN: 1938289838
Category : Body, Mind & Spirit
Languages : en
Pages : 275
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Book Description
Relationships: An Integral Part of the Human Experience As humans, most of us yearn for fulfilling relationships. They provide unlimited ways for us to learn, grow, thrive, and have fun! Yet, as we know, relationships aren’t always a “bed of roses”—especially romantic ones. They don’t make themselves, nor do they continue happily on autopilot once they begin. In this one-of-a-kind book, bestselling authors don Miguel Ruiz, Jr. and HeatherAsh Amara share their seven secrets to healthy, happy relationships: Commitment Freedom Awareness Healing Joy Communication Release Understanding and enacting these principles can help you at any stage in your intimate partnering, whether you’ve been with someone for many years or are currently single and want to prepare for a relationship. The authors make clear that the principles in this book aren’t secrets because they are hidden away, but are more akin to undiscovered focal points that can lead to deeper, more meaningful connections. Part of the secret, as you will see, is in the art of putting these ideas into practice day after day and year after year.
Author: W. Craig Reed
Publisher: John Wiley & Sons
ISBN: 1119428688
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Leadership techniques backed by the world's most effective teams The 7 Secrets of Neuron Leadership offers a diverse collection of wisdom and practical knowledge to help you build and lead your most effective team yet. Written by a former U.S. Navy diver, this book draws from the author's experiences and beyond to reveal key truths about the nature of teamwork, and expose the core of effective team leadership. You'll go back to ancient Greece to discover the nine personality types and the seven types of love that form the foundation of human interaction, and learn how to use this wisdom as a scaffold for communication within your own team. You'll mine the latest neuroscience research as you delve into the Triune Brain and personality neurotransmitters, and explore the biological hardwiring that can be finessed and focused to achieve results. Throughout, you'll gain insightful perspective from military and business leaders about what does—and doesn't—work in the real world; discussions with a former head of NASA, a Deputy Secretary of Defense, Navy SEAL officers, two Secretaries of the Navy, and dozens of CEOs, executives, researchers, and renowned world leaders provide invaluable advice backed by a track record of success. Gain insight from top business and military leaders Explore ancient Greek philosophy on team building Discover helpful truths from modern neuroscience research Learn to communicate, educate, and motivate more effectively Effective teamwork begins with building the right team, and leading with the right kind of leadership for that particular team. The 7 Secrets of Neuron Leadership shows you how to put the right players in place and give them the support, guidance, and direction they need to bring home exceptional results.
Author: Tim David
Publisher: Penguin
ISBN: 0698164199
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication. You will learn: The secret word that Harvard psychologists discovered is the key to unlocking human motivation How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you The number one mistake that managers make during 1-on-1’s, and the one simple word that can fix it all What Dale Carnegie dubs “the sweetest sound in any language” How one tiny word can instantly change someone’s mind for the better The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down How the infamous “But Eraser” works and why so many people mess it up The REAL magic behind the word “thanks” The seven words: Magic Word #1 – Because Magic Word #2 – "Name" Magic Word #3 – If Magic Word #4 - But Magic Word #5 - Absolutely Magic Word #6 - Thanks Magic Word #7 - Help
Author: Dale Carnegie
Publisher: Good Press
ISBN:
Category : Self-Help
Languages : en
Pages : 262
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Book Description
Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.
Author: Annette Breaux
Publisher: Routledge
ISBN: 1317746570
Category : Education
Languages : en
Pages : 169
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Book Description
Want to know a secret? Regardless of what classroom challenges, standards or initiatives you’re faced with from year to year, there are seven keys to great teaching that never change—and that are often overlooked! In this bestselling book, internationally-acclaimed authors Annette Breaux and Todd Whitaker reveal the seven simple secrets of effective teaching that can be applied in any classroom. Whether you’re a new or experienced teacher, you’ll gain valuable insights on improving instruction, classroom management, discipline, student motivation, and much, much more! This updated Second Edition contains timely topics such as incorporating technology to enhance your lessons and using social media appropriately. Special Features: Easy-to-use format: The book is divided into seven secrets shared by highly effective teachers. Each secret is then divided into seven parts filled with practical information on why the secret matters and how to implement it effectively. Reflection questions: At the end of each section, there are seven questions to help you determine whether you have mastered each secret. Bonus lists: This special new section contains lists on the qualities of effective teaching and why these qualities matter. These lists can be copied and used during book studies, PLC meetings, or staff meetings to provoke thoughtful discussions and enhance teaching and learning. Study guide: A study guide is available to help you extend your learning independently or with colleagues. www.routledge.com/books/details/9781138783621 Companion website: For more inspiring, informative books from Todd and Annette, check out our special site, www.routledge.com/cw/breaux, going live this summer. Throughout the book, you’ll find practical examples and heartfelt advice to encourage you as you implement the seven secrets. As you improve your teaching, you profoundly influence the lives of those who matter most—your students!
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
