Author:
Publisher: Carlos Scarpero
ISBN:
Category :
Languages : en
Pages : 11
Book Description
The 7 Deadly internet Marketing Blunders Most Business Owners Make
Author:
Publisher: Carlos Scarpero
ISBN:
Category :
Languages : en
Pages : 11
Book Description
Publisher: Carlos Scarpero
ISBN:
Category :
Languages : en
Pages : 11
Book Description
Web Analytics
Author: Avinash Kaushik
Publisher: John Wiley & Sons
ISBN: 0470175052
Category : Computers
Languages : en
Pages : 481
Book Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Publisher: John Wiley & Sons
ISBN: 0470175052
Category : Computers
Languages : en
Pages : 481
Book Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Deadly Sins Of Social Media Marketing
Author: Dr, Ope Banwo
Publisher: Dr Ope Banwo
ISBN:
Category : Computers
Languages : en
Pages : 62
Book Description
Deadly Sins Of Social Media Marketing [And How To Repent From Them To Achieve Internet Marketing Success] I believe everyone has now gone past the debate about the critical nature of social media marketing. It is a safe consensus now that anyone or company not deploying the power of social media to their business is going to go the way of analogue phones very soon However, while virtually everyone doing business online (and offline too) has opened one social forum account or the other, in the last few years, many are still not getting any appreciable results from their social media marketing efforts. They sweat; they post; and they interact online but can’t seem to make things happen for their business. The leads are not coming; the sale is non-existent and the business is simply not flowing. In desperation, some even decided to give their products away for free on different social media forums. Yet, they still do not make anything positive happen to their online business. While many of these people and businesses are scratching their heads looking for solutions, they simply do not understand that it is their own mistakes, and ignorant miscues on the social media networks that were killing their bank accounts. Due to lack of awareness of their own ‘deadly mistakes’, many online marketers unwittingly left thousands of dollars on the table because of simple mistakes that could be corrected with little knowledge. Many have quit in frustration, and some are just slaving away in ignorance while their online business efforts continue to wither and die. In their blissful ignorance, they simply spent more time online, and worked harder than ever before doing the same wrong things that kept killing their efforts. This report will help you solve those ‘little’ and ‘big’ mistakes that are holding you back from making money online. After being online myself for years, I have studied the mistakes I have made, and those I observed others making and used that knowledge to turn around my online fortunes. Now I will be sharing that with you in this report Do not make the mistake of thinking because this book was probably given to you for free, that there is no value in it. That mistake will be really deadly to your online efforts. The book contains over 30 pages of straight no-fluff examination of the 10 Deadly Sins of Social Media Marketing and gives you practical solutions on how to fix them. Please read this secret report carefully and take massive action today. Before long you will be back to winning ways on whatever social media platform you choose to do business Your Wealth Is Definitely Waiting!
Publisher: Dr Ope Banwo
ISBN:
Category : Computers
Languages : en
Pages : 62
Book Description
Deadly Sins Of Social Media Marketing [And How To Repent From Them To Achieve Internet Marketing Success] I believe everyone has now gone past the debate about the critical nature of social media marketing. It is a safe consensus now that anyone or company not deploying the power of social media to their business is going to go the way of analogue phones very soon However, while virtually everyone doing business online (and offline too) has opened one social forum account or the other, in the last few years, many are still not getting any appreciable results from their social media marketing efforts. They sweat; they post; and they interact online but can’t seem to make things happen for their business. The leads are not coming; the sale is non-existent and the business is simply not flowing. In desperation, some even decided to give their products away for free on different social media forums. Yet, they still do not make anything positive happen to their online business. While many of these people and businesses are scratching their heads looking for solutions, they simply do not understand that it is their own mistakes, and ignorant miscues on the social media networks that were killing their bank accounts. Due to lack of awareness of their own ‘deadly mistakes’, many online marketers unwittingly left thousands of dollars on the table because of simple mistakes that could be corrected with little knowledge. Many have quit in frustration, and some are just slaving away in ignorance while their online business efforts continue to wither and die. In their blissful ignorance, they simply spent more time online, and worked harder than ever before doing the same wrong things that kept killing their efforts. This report will help you solve those ‘little’ and ‘big’ mistakes that are holding you back from making money online. After being online myself for years, I have studied the mistakes I have made, and those I observed others making and used that knowledge to turn around my online fortunes. Now I will be sharing that with you in this report Do not make the mistake of thinking because this book was probably given to you for free, that there is no value in it. That mistake will be really deadly to your online efforts. The book contains over 30 pages of straight no-fluff examination of the 10 Deadly Sins of Social Media Marketing and gives you practical solutions on how to fix them. Please read this secret report carefully and take massive action today. Before long you will be back to winning ways on whatever social media platform you choose to do business Your Wealth Is Definitely Waiting!
The Seven Figure Agency Roadmap
Author: Josh Nelson
Publisher: Josh Nelson
ISBN: 1703385454
Category : Business & Economics
Languages : en
Pages : 252
Book Description
The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
Publisher: Josh Nelson
ISBN: 1703385454
Category : Business & Economics
Languages : en
Pages : 252
Book Description
The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
The Conversion Equation
Author: Terri Levine, PhD
Publisher: Morgan James Publishing
ISBN: 1631953761
Category : Business & Economics
Languages : en
Pages : 152
Book Description
The Conversion Equation is a no-nonsense guide for business owners to ensure their business gets more prospects, closes more sales, and makes more money immediately. Times have moved on, yet businesses haven’t changed their sales and marketing. Buyers are more knowledgeable and the traditional lead generation techniques of direct mail, exhibitions, telemarketing are no longer effective. The days of persuasion selling are gone while 61% of business owners say lead generation is their top challenge. Most businesses are doing marketing all wrong and wasting valuable time, spending hard-earned money, and using up limited energy on marketing that is not proven and does not work. In The Conversion Equation, best-selling author Dr. Terri Levine shares a proven process that has grown 8 multi-million-dollar businesses for her personally and has helped more than 6,000 business owners worldwide. She shows what is being done wrong in marketing and how to quickly shift to what works that is little known by almost all business owners. The Conversion Equation provides a process that can grow any business in any environment or situation. Terri teaches how to first have the right inner mindset, framework, and beliefs to generate qualified leads and have them close themselves. She combines her knowledge of human behavior and blends it with her Conversion Equation. The unique approach of this information is why her clients create more income fast.
Publisher: Morgan James Publishing
ISBN: 1631953761
Category : Business & Economics
Languages : en
Pages : 152
Book Description
The Conversion Equation is a no-nonsense guide for business owners to ensure their business gets more prospects, closes more sales, and makes more money immediately. Times have moved on, yet businesses haven’t changed their sales and marketing. Buyers are more knowledgeable and the traditional lead generation techniques of direct mail, exhibitions, telemarketing are no longer effective. The days of persuasion selling are gone while 61% of business owners say lead generation is their top challenge. Most businesses are doing marketing all wrong and wasting valuable time, spending hard-earned money, and using up limited energy on marketing that is not proven and does not work. In The Conversion Equation, best-selling author Dr. Terri Levine shares a proven process that has grown 8 multi-million-dollar businesses for her personally and has helped more than 6,000 business owners worldwide. She shows what is being done wrong in marketing and how to quickly shift to what works that is little known by almost all business owners. The Conversion Equation provides a process that can grow any business in any environment or situation. Terri teaches how to first have the right inner mindset, framework, and beliefs to generate qualified leads and have them close themselves. She combines her knowledge of human behavior and blends it with her Conversion Equation. The unique approach of this information is why her clients create more income fast.
Social Marketing Digital Book Set
Author: Jeff Korhan
Publisher: John Wiley & Sons
ISBN: 1118840054
Category : Business & Economics
Languages : en
Pages : 646
Book Description
A set of four e-books on engaging social media, marketing strategies and more This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.
Publisher: John Wiley & Sons
ISBN: 1118840054
Category : Business & Economics
Languages : en
Pages : 646
Book Description
A set of four e-books on engaging social media, marketing strategies and more This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.
UnMarketing
Author: Scott Stratten
Publisher: John Wiley & Sons
ISBN: 1118288416
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows! "[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!" —Famous author who hasn't read this book "This book has a great amount of words." —Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial "This book is the greatest business book in the world, besides mine." —Author who only gives testimonials to people who give him one in return
Publisher: John Wiley & Sons
ISBN: 1118288416
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows! "[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!" —Famous author who hasn't read this book "This book has a great amount of words." —Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial "This book is the greatest business book in the world, besides mine." —Author who only gives testimonials to people who give him one in return
Coming Back
Author: Fawn Germer
Publisher: St. Martin's Press
ISBN: 1250271665
Category : Business & Economics
Languages : en
Pages : 170
Book Description
One of Entrepreneur’s "8 Books You Should Read for a Successful 2021." "Bestselling author and four-time Pulitzer Prize-nominee Fawn Germer offers advice about how to present yourself in the best possible way and make sure you stay relevant and valuable as an employee." —Newsweek "Powerful tactics (and some much-needed tough love) calls to action, helping professionals who feel they’re in a stalemate in their careers learn, re-tool, connect, grow, and get ready to work again." —Forbes A street smart, inspiring, practical, and utterly honest book for renewing or resuming your career. Millions of mid- to late-career professionals are wondering why our careers are dying. We've been fired, downsized, job-eliminated, or we've left work voluntarily to raise children, care for loved ones, or go to school It takes twice as long to get hired, and usually for far less money than we were making. Is it age discrimination? Maybe. But it’s not that simple. So many of us have lagged on skills and technology, shrugged off social media, or ignored the rate of change and let younger people become the face of our profession’s future. Our “track record” really doesn’t matter. We want to come back, but we aren’t ready. Coming Back offers clear advice, including: • STOP PLAYING THE VICTIM, even if you are one. • BRAND YOURSELF AS A CHANGE DRIVER who studies trends and studies independently so you are diving into change, not reacting to it. • CALL IN THE CHITS. It is time to go guerrilla and bluntly ask for help from people who can get you what you want and need. • TELL INTERVIEWERS about what you will do—don’t rely on what you have done. • STOP GROUSING about “those millennials” and start working with them. • BOUNCE BACK from a layoff or firing. Coming Back shows how you can save a career if still employed or get one back if cast out. Fawn Germer, one of the nation’s most popular leadership experts and global motivational speakers, has personally interviewed more than three hundred CEOs, senior executives, professors, lawyers, organizational experts, industry leaders, and professionals. The result is a tactical, tough-love call to action: to learn, re-tool, connect, grow, and get ready to work again.
Publisher: St. Martin's Press
ISBN: 1250271665
Category : Business & Economics
Languages : en
Pages : 170
Book Description
One of Entrepreneur’s "8 Books You Should Read for a Successful 2021." "Bestselling author and four-time Pulitzer Prize-nominee Fawn Germer offers advice about how to present yourself in the best possible way and make sure you stay relevant and valuable as an employee." —Newsweek "Powerful tactics (and some much-needed tough love) calls to action, helping professionals who feel they’re in a stalemate in their careers learn, re-tool, connect, grow, and get ready to work again." —Forbes A street smart, inspiring, practical, and utterly honest book for renewing or resuming your career. Millions of mid- to late-career professionals are wondering why our careers are dying. We've been fired, downsized, job-eliminated, or we've left work voluntarily to raise children, care for loved ones, or go to school It takes twice as long to get hired, and usually for far less money than we were making. Is it age discrimination? Maybe. But it’s not that simple. So many of us have lagged on skills and technology, shrugged off social media, or ignored the rate of change and let younger people become the face of our profession’s future. Our “track record” really doesn’t matter. We want to come back, but we aren’t ready. Coming Back offers clear advice, including: • STOP PLAYING THE VICTIM, even if you are one. • BRAND YOURSELF AS A CHANGE DRIVER who studies trends and studies independently so you are diving into change, not reacting to it. • CALL IN THE CHITS. It is time to go guerrilla and bluntly ask for help from people who can get you what you want and need. • TELL INTERVIEWERS about what you will do—don’t rely on what you have done. • STOP GROUSING about “those millennials” and start working with them. • BOUNCE BACK from a layoff or firing. Coming Back shows how you can save a career if still employed or get one back if cast out. Fawn Germer, one of the nation’s most popular leadership experts and global motivational speakers, has personally interviewed more than three hundred CEOs, senior executives, professors, lawyers, organizational experts, industry leaders, and professionals. The result is a tactical, tough-love call to action: to learn, re-tool, connect, grow, and get ready to work again.
The Entrepreneur's Information Sourcebook
Author: Susan C. Awe
Publisher: Bloomsbury Publishing USA
ISBN: 1598847872
Category : Language Arts & Disciplines
Languages : en
Pages : 305
Book Description
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small businessand in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
Publisher: Bloomsbury Publishing USA
ISBN: 1598847872
Category : Language Arts & Disciplines
Languages : en
Pages : 305
Book Description
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small businessand in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
Motivational Marketing
Author: Robert Imbriale
Publisher: John Wiley & Sons
ISBN: 0470149043
Category : Business & Economics
Languages : en
Pages : 226
Book Description
Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer." —From the Foreword by bestselling author Dan S. Kennedy
Publisher: John Wiley & Sons
ISBN: 0470149043
Category : Business & Economics
Languages : en
Pages : 226
Book Description
Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer." —From the Foreword by bestselling author Dan S. Kennedy