The 49th Annual of Advertising, Editorial & Television Art & Design PDF Download
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Author: Art Directors Club
Publisher:
ISBN: 9780823019021
Category : Advertising
Languages : en
Pages : 552
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Book Description
Author: Art Directors Club
Publisher:
ISBN: 9780823019021
Category : Advertising
Languages : en
Pages : 552
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Book Description
Author: Art Directors Club (New York, N.Y.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 682
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Book Description
Author: Art Directors Club (New York, N.Y.)
Publisher:
ISBN: 9780823019038
Category : Advertising photography
Languages : en
Pages : 572
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Book Description
Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 220
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Book Description
Author: Art Directors Club
Publisher:
ISBN: 9780916800208
Category : Advertising
Languages : en
Pages : 500
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Book Description
Author: The Art Directors Club
Publisher:
ISBN: 9780937414064
Category :
Languages : en
Pages : 0
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Book Description
Author: Steve Lance
Publisher: Penguin
ISBN: 1101216271
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
Author: Anonymous
Publisher: Legare Street Press
ISBN: 9781019165942
Category :
Languages : en
Pages : 0
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Society of Publication Designers
Publisher: Rockport Publishers
ISBN: 1631590111
Category : Art
Languages : en
Pages : 443
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Book Description
The Society of Publication Designers' (SPD) annual competition seeks the very best in editorial design work. Judged by a worldwide panel of top designers, the 49th edition of Rockport's best-selling SPD annuals celebrates the journalists, editorial directors, photographers, and other talented individuals who brought events of the year 2014 to our doorsteps and computer screens. Stunning full-page layouts present everything from products to people, and objects to events, in ways that make each palpable and unforgettable. You'll find featured work published in a wide range of mediums and created by journalistic, design, and publishing talent from around the world.
Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 136
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Book Description
