Test Bank to Accompany Fundamentals of Marketing, Seventh Edition PDF Download
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Author: William J. Stanton
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 284
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Book Description
Author: William J. Stanton
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 284
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Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2576
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Book Description
Author: William J. Stanton
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 170
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Book Description
Author:
Publisher:
ISBN:
Category : Paperbacks
Languages : en
Pages : 1614
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Book Description
Author: Deanna LaValle
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1350
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Book Description
Author: John A. Parnell
Publisher: SAGE Publications
ISBN: 1452292787
Category : Business & Economics
Languages : en
Pages : 665
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Book Description
In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.
Author: Academy of Management
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 904
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Book Description
Focus on management theory and practice
Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 756
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Book Description
Author: Dan Covell
Publisher: Taylor & Francis
ISBN: 104009192X
Category : Sports & Recreation
Languages : en
Pages : 382
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Book Description
Now in a fully revised and updated fifth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues, and from community-level sport to international sport. Bridging the gap between theory and practice, this book covers the key topics, issues, and concepts in contemporary sport management, and introduces the key skills needed to thrive as a successful sport management practitioner. It explores themes including strategy, decision making, leadership, human resource management, managing change, facility management, and sport media and technology, as well as career pathways in sport management. This new edition contains expanded coverage of women’s sport, esports, artificial intelligence (AI) in sport, sustainability, and the structure and governance of international sport. Each chapter includes a full range of useful features, such as case studies, career insights, management exercises, study questions, and definitions of key terms and concepts. No other textbook combines the rigor of the business school with the creativity and dynamism of modern sport business, making this the perfect foundation for any course in sport management, sport administration, or sport business. This book is accompanied by ancillary materials including a test bank, presentation slides, and chapter outlines.
Author: Robert M. Grant
Publisher: Wiley Global Education
ISBN: 1119050197
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
Foundations of Strategy, Canadian Edition is a concise text aimed at both undergraduate and MBA students. With the needs of these students in mind, the authors made sure that the text was written in an accessible style, with a clear, comprehensive approach and sound theoretical depth. An excellent set of current and in-depth Canadian and global cases will show students how to apply the strategy concepts in real-world scenarios. Today’s strategy modules are delivered in a wide variety of different formats to a wide range of audiences. Instructors frequently find themselves faced with the challenge of delivering their modules in relatively short time frames to student groups with very diverse educational and employment backgrounds. This text is designed to assist instructors in meeting this challenge by covering the core aspects of strategy as concisely as possible without losing academic depth.
