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Author: Terri Toles Patkin
Publisher: McFarland
ISBN: 1476676917
Category : Games & Activities
Languages : en
Pages : 282
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Book Description
Some board games--like Candy Land, Chutes & Ladders, Clue, Guess Who, The Game of Life, Monopoly, Operation and Payday--have popularity spanning generations. But over time, updates to games have created significantly different messages about personal identity and evolving social values. Games offer representations of gender, sexuality, race, ethnicity, religion, age, ability and social class that reflect the status quo and respond to social change. Using popular mass-market games, this rhetorical assessment explores board design, game implements (tokens, markers, 3-D elements) and playing instructions. This book argues the existence of board games as markers of an ever-changing sociocultural framework, exploring the nature of play and how games embody and extend societal themes and values.
Author: Terri Toles Patkin
Publisher: McFarland
ISBN: 1476676917
Category : Games & Activities
Languages : en
Pages : 282
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Book Description
Some board games--like Candy Land, Chutes & Ladders, Clue, Guess Who, The Game of Life, Monopoly, Operation and Payday--have popularity spanning generations. But over time, updates to games have created significantly different messages about personal identity and evolving social values. Games offer representations of gender, sexuality, race, ethnicity, religion, age, ability and social class that reflect the status quo and respond to social change. Using popular mass-market games, this rhetorical assessment explores board design, game implements (tokens, markers, 3-D elements) and playing instructions. This book argues the existence of board games as markers of an ever-changing sociocultural framework, exploring the nature of play and how games embody and extend societal themes and values.
Author: Melanie Mitchell
Publisher: FT Press
ISBN: 0133088219
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
Use Cutting-Edge Search Engine Optimization Techniques to Drive Breakthrough Results! In three new short e-books, Melanie Mitchell takes you to the cutting edge of search engine optimization (SEO), demonstrating how to use powerful new techniques to achieve unprecedented results! In SEO & PPC: Better Together, Mitchell transcends the debate between SEO and pay-per-click, showing how to use them both together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers than ever before and use data from both to improve the performance of each. Next, How to Make SEO Work for You completely demystifies SEO, showing you how to grab value from “low hanging fruit” and start optimizing everything from pages, text, and keywords to images–even your page’s underlying HTML code. Mitchell shows how to craft a strategy that reflects your specific goals for attracting qualified traffic; measure everything from the quality of visitor engagement to sales conversions; structure sites that are friendlier to both searchers and search engines; earn the honest links that search algorithms love; and much more. Finally, in Unleash the Power of Paid Search, Mitchell brings together the processes, knowledge, and tools you need to build and manage exceptionally successful paid search campaigns. Mitchell guides you through the entire process of building and executing a winning campaign: defining goals and objectives, selecting keywords and match types, structuring accounts, scoring quality, managing ad copy, optimizing landing pages, monitoring, reporting, and more. These eBooks draw on Mitchell’s immense “in-the -trenches” experience to illuminate concepts, terminology, and best practices you need now, whether you’re “doing it yourself” or working with specialists.
Author: J. Michael Hunter
Publisher: Bloomsbury Publishing USA
ISBN: 0313391688
Category : Social Science
Languages : en
Pages : 595
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Book Description
Many people are unaware of how influential Mormons have been on American popular culture. This book parts the curtain and looks behind the scenes at the little-known but important influence Mormons have had on popular culture in the United States and beyond. Mormons and Popular Culture: The Global Influence of an American Phenomenon provides an unprecedented, comprehensive treatment of Mormons and popular culture. Authored by a Mormon studies librarian and author of numerous writings regarding Mormon folklore, culture, and history, this book provides students, scholars, and interested readers with an introduction and wide-ranging overview of the topic that can serve as a key reference book on the topic. The work contains fascinating coverage on the most influential Mormon actors, musicians, fashion designers, writers, artists, media personalities, and athletes. Some topics—such as the Mormon influence at Disney, and how Mormon inventors have assisted in transforming American popular culture through the inventions of television, stereophonic sound, video games, and computer-generated animation—represent largely unknown information. The broad overview of Mormons and American popular culture offered can be used as a launching pad for further investigation; researchers will find the references within the book's well-documented chapters helpful.
Author: Melanie Mitchell
Publisher: FT Press
ISBN: 0133037576
Category : Business & Economics
Languages : en
Pages : 34
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Book Description
Paid search has grown and changed dramatically since it first exploded onto the marketing scene in 1997. Paid search is more complex now – but it offers businesses far more profit opportunities than ever before. In this concise eBook, renowned paid search expert Melanie Mitchell brings together all the processes, knowledge, and tools you need to build and manage paid search campaigns that deliver exceptional results. Mitchell first explains how well-crafted paid search campaigns can help you lead the conversation in your marketplace, extend and deepen your coverage, and more precisely target and measure your marketing program. Next, she guides you through the entire process of building and executing a winning campaign: defining goals and objectives, selecting keywords and match types, structuring accounts, scoring quality, managing ad copy, optimizing landing pages, monitoring, reporting, and more. Drawing on immense “in the trenches” experience, she presents specific best practices for everything from ensuring copy relevance to de-duping keywords, updating landing pages to pacing your expenditures. Along the way, she also reveals pitfalls that can increase your costs or even take your campaign offline, and shows exactly how to avoid them. Whether you’re already a search professional or you’re building your very first paid search campaign, this eBook will help you drive more clickthroughs, convert more prospects into sales, and earn more profits!
Author: Jon Reed
Publisher: FT Press
ISBN: 0133442330
Category : Business & Economics
Languages : en
Pages : 813
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Book Description
A brand new collection of state-of-the-art social media guides for business… 7 authoritative, up-to-the-minute practitioner’s guides 7 up-to-the-minute resources bring together today’s most valuable new social media techniques for business! Don’t know where to start with social media and online marketing in your business? Start here, with this easy-to-understand, easy-to-use, low-cost book collection! Jon Reed’s Get Up to Speed with Online Marketing helps you get started fast, find markets online, and effectively promote your business on a very limited budget. It covers websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, social bookmarking, and more! Lauren Dugan’s Ultimate LinkedIn Checklist For Small and Medium Businesses shows how to use LinkedIn to leverage your entire network of partners, suppliers, employees, vendors, and competitors. Step-by-step instructions and easy checklists help you deepen the network links you already have – and tap into your network’s networks, uncovering talent, partnerships, vendors and customers you’ll never find any other way! Next, Jamie Turner’s How to Build a Mobile Website shows how to create mobile websites that are clean, simple, load quickly, and are optimized for mobile users. Discover how your customers want to interact with your brand on mobile devices, compare leading approaches to “mobilizing” websites, and avoid pitfalls that lose customers. Turner even offers a high-level overview of the mechanics of mobile site development, construction, and testing, addressing issues ranging from branding to performance and usability. Twitter 101 tells you all you need to know about Twitter marketing, even if you’ve never used Twitter before. Drawing on personal experience and up-to-the-minute industry research, Lauren Dugan covers strategy, tactics, tools, and more. Learn to time tweets for maximum impact, follow the right accounts, attract the right followers, do competitive research, network faster, turbocharge brands, engage users, and build word-of-mouth that generates real sales! Jamie Turner’s How to Use Social Media Monitoring Tools offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Discover whether your social media presence is achieving results… align measurement with business objectives… measure branding and direct response… quickly capture emerging performance trends; and more. Turner briefly introduces tools from Google and many others, and offers a practical 8-step monitoring plan that even beginners can use. Next Melanie Mitchell brings together complete processes, knowledge, and tools that Unleash the Power of Paid Search . Discover how well-crafted paid search campaigns can help you lead the conversation in your marketplace, extend and deepen your coverage, and more precisely target and measure your marketing program. Next, walk through building and executing a winning campaign: defining goals/objectives, selecting keywords and match types, structuring accounts, scoring quality, managing copy, optimizing landing pages, reporting, and more. Finally, in Understanding SEO, Mitchell draws on immense in-the-trenches experience to completely demystify modern search engine optimization. Learn to grab value from “low hanging fruit,” and start optimizing everything from pages, text, and keywords to images and HTML code. Mitchell explains all the concepts and terms you need to understand, so you can do it yourself, or work successfully with SEO specialists. If you want to get started with social media in your business, this collection is the most valuable, cost-effective resource you can find! From world-renowned business social media experts Jon Reed, Lauren Dugan, Jamie Turner, and Melanie Mitchell
Author: Terryl L. Givens
Publisher: Oxford University Press
ISBN: 0199839557
Category : Religion
Languages : en
Pages : 334
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Book Description
With over 100 million copies in print, the Book of Mormon has spawned a vast religious movement, but it remains little discussed outside Mormon circles. Now Terry L. Givens offers a full-length treatment of this influential work, illuminating the varied meanings and tempestuous impact of this uniquely American scripture. Givens examines the text's role as a divine testament of the Last Days and as a sacred sign of Joseph Smith's status as a modern-day prophet. He assesses its claim to be a history of the pre-Columbian peopling of the Western Hemisphere, and later explores how the Book has been defined as a cultural product--the imaginative ravings of a rustic religion-maker. Givens further investigates its status as a new American Bible or Fifth Gospel, one that displaces, supports, or, in some views, perverts the canonical Word of God. Finally, Givens highlights the Book's role as the engine behind what may become the next world religion. The most wide-ranging study on the subject outside Mormon presses, By the Hand of Mormon will fascinate anyone curious about a religious people who, despite their numbers, remain strangers in our midst.
Author: Chris Heimerdinger
Publisher:
ISBN: 9781577346845
Category : Fiction
Languages : en
Pages : 148
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Book Description
Author: Rocky Morrisette
Publisher: iUniverse
ISBN: 1475979592
Category : Juvenile Fiction
Languages : en
Pages : 341
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Book Description
Summer Rose Watson is a fifteen-year-old army brat whose father is on his third deployment to Afghanistan. Once a straight-A student and youth leader in her church, Summer Roses grades begin to slip as she sinks into a depression. She stops attending church and is even caught sneaking out of the house. The only thing that keeps Summer Roses rebellion in check is her flying lessons. But even that is taken away when her plane crashes. In desperation, her mother sends Summer Rose to Palmer, Alaska, to stay with her grandfather. She worries shell be stuck out in the wilderness, banished from malls, movies, MTV, and even cell phone service. But once there, she finds things arent as bad as she feared. Grandpa Gus restarts her flying lessons, and she gets her drivers license on her sixteenth birthday. She makes a new friend, Esperanza, and she falls for the captain of the JV football team at Colony High. But the Greatland can be a brutal place. Summer Rose is forced to handle some very difficult and dangerous adult situations. She witnesses death for the first time and has her own close encounter. Whats more, she suspects something is wrong with Grandpa Gus. Whether you are a young woman or man and ever wanted to fly, ever wanted to experience Alaska, ever thought the world wasnt fair, youll like this book. It has everything from first kisses to volcanic eruptions. And be careful; you just might learn something.
Author: Boyd Richardson
Publisher:
ISBN: 9781555033934
Category : Religion
Languages : en
Pages : 164
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Book Description
Author: Brigham Young University
Publisher:
ISBN:
Category : Latter Day Saints
Languages : en
Pages : 904
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Book Description
