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Business & Economics
2005 2005

Ten Key Customer Insights

Author: Robert Schieffer
Publisher: South Western Educational Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
Develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of your target customers with CUSTOMER INSIGHTS: UNLOCKING THE MIND OF THE MARKET. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability.