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Author: Brian Lehaney
Publisher: Routledge
ISBN: 1136736344
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Business information systems and business information technology are integral aspects of modern business, and managers in these areas are now expected to have knowledge of human and managerial issues, as well as technical ones. This concise and readable book is a level-by-level primer that addresses the core subjects in business information systems and business information technology to enhance students’ understanding of the key areas. Each chapter begins with a case study and features at the end: a summary of major points, glossary of terms, suggested further reading and student activities. Some areas covered include: Different functional areas of business, including accounting, HRM and marketing Development and implementation of information systems Methods to support the analysis and design of policy and practice Strategic management to align information technology with organizational needs Covering the subject matter in a highly accessible manner, this is an ideal text for both undergraduate and masters students on business information systems, business information technology and business information management courses. This text is supplemented with over 900 detailed powerpoint slides for instructors, accessible via the Routledge Instructor Resource page at http://cw.routledge.com/textbooks/instructordownload/
Author: Brian Lehaney
Publisher: Routledge
ISBN: 1136736344
Category : Business & Economics
Languages : en
Pages : 328
Get Book
Book Description
Business information systems and business information technology are integral aspects of modern business, and managers in these areas are now expected to have knowledge of human and managerial issues, as well as technical ones. This concise and readable book is a level-by-level primer that addresses the core subjects in business information systems and business information technology to enhance students’ understanding of the key areas. Each chapter begins with a case study and features at the end: a summary of major points, glossary of terms, suggested further reading and student activities. Some areas covered include: Different functional areas of business, including accounting, HRM and marketing Development and implementation of information systems Methods to support the analysis and design of policy and practice Strategic management to align information technology with organizational needs Covering the subject matter in a highly accessible manner, this is an ideal text for both undergraduate and masters students on business information systems, business information technology and business information management courses. This text is supplemented with over 900 detailed powerpoint slides for instructors, accessible via the Routledge Instructor Resource page at http://cw.routledge.com/textbooks/instructordownload/
Author: Rolf Dornberger
Publisher: Springer
ISBN: 3319743228
Category : Technology & Engineering
Languages : en
Pages : 288
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Book Description
This book discusses digitalization trends and their concrete applications in business and societal contexts. It summarizes new findings from research, teaching and management activities comprising digital transformation, e-business, the representation of knowledge, human–computer interaction and business optimization. The trends discussed include artificial intelligence, virtual reality, robotics, blockchain, and many more. Professors and researchers who conduct research and teach at the interface between academia and business present the latest advances in their field. The book adopts the philosophy of applied sciences and combines both rigorous research and practical applications. As such, it addresses the needs of both professors and researchers, who are constantly seeking inspiration, and of managers seeking to tap the potential of the latest trends to take their business to the next level. Readers will find answers to pressing questions that arise in their daily work.
Author: Rolf Dornberger
Publisher: Springer Nature
ISBN: 3030483320
Category : Technology & Engineering
Languages : en
Pages : 323
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Book Description
This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: “Digital Innovation,” which features new technologies that stimulate and enable new business opportunities; and “Digital Business Transformation,” comprising business and management concepts that employ specific technological solutions for their practical implementation. Combining new insights from research, teaching and management, including digital transformation, e-business, knowledge representation, human-computer interaction, and business optimization, the book highlights the breadth of research as well as its meaningful and relevant transfer into practice. It is intended for academics seeking inspiration, as well as for leaders wanting to tap the potential of the latest trends to take society and their business to the next level.
Author: Angappa Gunasekaran
Publisher: World Scientific
ISBN: 9812836055
Category : Business & Economics
Languages : en
Pages : 961
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Book Description
--Book Jacket.
Author: David T. Bourgeois
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 167
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Book Description
"Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world."--BC Campus website.
Author: Martin G. Curley
Publisher:
ISBN: 9780971786172
Category : Business
Languages : en
Pages : 0
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Book Description
Annotation A call for IT and business managers to reformulate the way they manage IT, this book contends that if IT is to deliver business value, it should be measured in core business terms such as customer satisfaction, revenue growth, and profitability. Leading academic research and industry best practices are synthesized, and principles and strategies are presented for managing for optimum IT business value, the IT budget, and the IT organization's capability. In a time when IT spending is reduced and IT organizations are often perceived as cost centers, a necessary and timely counterbalance is provided, and the argument is made that IT investments can and should be linked directly to enterprise business indicators. Also discussed is how IT spending should improve corporate profitability and how the relationship between IT initiatives and business indicators should be explicit and empirical.
Author: John Gallaugher
Publisher:
ISBN: 9781453338025
Category : Information resources management
Languages : en
Pages : 709
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Book Description
Author: Geoffrey Elliott
Publisher:
ISBN: 9780273684473
Category : Information resources management
Languages : en
Pages : 504
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Book Description
Students of Business Information Technology and Business Information Systems will find this book a thorough and engaging introduction to the subject area. Rooted in the global environment in which todays organisations operate this book offers a comprehensive treatment of one of the most dynamic, exciting and challenging areas of study within business and management. "Global Business Information Technology: Systems Theory and Practice" describes how technology is being used to gather, interpret and communicate business information at an ever more sophisticated level.The book introduces the basics of computer and communications technologies in a clear, jargon-free style with. Its case examples, did you know and activity features helps the student see the theory in practice. Self-check questions and website material encourage students to track their learning and progress.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1119651603
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Author: Stephen D. Tansey
Publisher: Routledge
ISBN: 1134652089
Category : Computers
Languages : en
Pages : 276
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Book Description
This comprehensive volume introduces the nature and the impact of the new information and communication technologies on business and society. Emphasizing the global impact, it draws upon examples from the USA, Europe, and Japan as well as the newly industrialized countries of the Pacific Rim. Applying a systems thinking approach, author Stephen D. Tansey covers: the environment of computing the IT industry, government and the information economy - and the recent development of e-government initiatives the need to regulate computing the role of IT in the workplace: its effect on organizations and jobs the impact of IT on society at large. Written for students studying business or IT, this book is an invaluable resource offering topical insights into the ways in which information technology is shaping our work and our lives. Without assuming any prior knowledge of either business or IT, this key text provides a unique, essential guide.
