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Author: John Allen Hendricks
Publisher: Routledge
ISBN: 1136968202
Category : Language Arts & Disciplines
Languages : en
Pages : 253
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Book Description
The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.
Author: John Allen Hendricks
Publisher: Routledge
ISBN: 1136968202
Category : Language Arts & Disciplines
Languages : en
Pages : 253
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Book Description
The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.
Author: Jody C Baumgartner
Publisher: Lexington Books
ISBN: 1498542972
Category : Political Science
Languages : en
Pages : 385
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Book Description
Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.
Author: Douglas Kellner
Publisher: Springer Nature
ISBN: 3658317906
Category : Social Science
Languages : en
Pages : 305
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Book Description
As we enter a new millennium, it is clear that we are in the midst of one of the most dramatic technological revolutions in history that is changing everything from the ways that we work, communicate, participate in politics, and spend our leisure time. The technological revolution centers on computer, information, communication, and multimedia technologies, is often interpreted as the beginnings of a knowledge or information society, and therefore ascribes technologies a central role in every aspect of life. This Great Transformation poses tremendous challenges to critical social theorists, citizens, and educators to rethink their basic tenets, to deploy the media in creative and productive ways, and to restructure the workplace, social institutions, and schooling to respond constructively and progressively to the technological and social changes that we are now experiencing.
Author: Robert E. Denton
Publisher: Rowman & Littlefield
ISBN: 1442216751
Category : Political Science
Languages : en
Pages : 221
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Book Description
Presidential campaigns are our national conversations – the widespread and complex communication of issues, images, social reality, and personas. Political communication specialists break down the 2012 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election, to make sense of the “political bits” of communication that comprise our voting choices. The contributors look at the early campaign period, the nomination process and conventions, the social and political contexts, the debates, the role of candidate spouses, candidate strategies, political strategies, and the use of the Internet and other technologies.
Author: David Taras
Publisher: University of Michigan Press
ISBN: 0472902695
Category : Political Science
Languages : en
Pages : 373
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Book Description
Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people’s readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?
Author: Dan Schill
Publisher: Routledge
ISBN: 1317363043
Category : Political Science
Languages : en
Pages : 359
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Book Description
Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods often do not capture this dynamic environment. Early studies that guided the study of political communication took place at a time when transistors and FM radio, television, and widely distributed films technologically changed the way people gained information and developed knowledge of the world around them. Now, the environment has transformed again through digital innovations. This book provides one of the first systematic assessment of real-time methods used to study the new digital media environment. It features twelve chapters—authored by leading researchers in the field—using continuous or real time response methods to study political communication in various forms. Moreover, the authors explain how viewer attitudes can be measured over time, message effects can be pin-pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, and Twitter show how the approach is being innovatively used in the field. Political Communication in Real Time is a welcome addition to the growing field of interest in "big data" and continuous response research. This volume will appeal to scholars and practitioners in political science and communication studies wishing to gain new insights into the strengths and limitations of this approach. Political communication is a continuous process, so theories, applications, and cognitive models of such communication require continuous measures and methods.
Author: Costas Panagopoulos
Publisher: Routledge
ISBN: 1317979540
Category : Political Science
Languages : en
Pages : 355
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Book Description
The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular, and, more generally, to inform our understanding of contemporary electoral politics. The selections in this volume probe specific facets of the 2008 contest to provide in-depth analyses of key developments with respect to strategy, money and technology in the election cycle. The contributors are keen analysts of American elections and campaigns. The insights they provide grapple with key questions about the 2008 election and help to demystify aspects of the historic race. This book was published as a special issue of the Journal of Political Marketing.
Author: Dan Schill
Publisher: Routledge
ISBN: 1351623184
Category : Political Science
Languages : en
Pages : 360
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Book Description
The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump’s tweets and cable-show-call-ins to Sander’s social media machine to Clinton’s "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election. This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings—both theoretical and practical—for students, researchers, journalists, and practitioners.
Author: Maria Gallego
Publisher: Springer
ISBN: 3319401181
Category : Political Science
Languages : en
Pages : 285
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Book Description
This book presents state-of-the-art research in political economy dealing with the decision making process under different political institutions. It focuses on the role that states and governments have on political outcomes and on the well-being of individuals, taking into account the differences that arise across autocracies and democracies and within political regimes. The research in this book is embedded with the political economy and social choice traditions and uses the rigorous frameworks of economics, political science and social choice theory to show how institutional settings shape social choices of a group of individuals or a nation. The contributions in this volume use a variety of cutting-edge game theory and mathematical tools as well as data and simulations that coupled with statistical techniques help us gain greater insights into these issues.
Author: Carsten Reinemann
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110238179
Category : Language Arts & Disciplines
Languages : en
Pages : 659
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Book Description
Against the background of an enormous expansion and diversification of both political communication itself and scientific research into its structures, processes, and effects, this volume gives an overview of some of the key theories and findings accumulated by political communication research over the last decades. In order to do so, the volume provides readers with review articles by renowned international authors on various aspects of (I) the normative, regulatory and conceptual foundations of political communication, (II) different situations of political communication (e.g., elections, referendums, social movements, media hypes, crisis and war), (III) the activities of and part played by political actors, (IV) mass media and journalism, (V) characteristics and typical features of media messages, (VI) the role played by citizens as well as (VII) various kinds of effects on citizens. Each section includes several chapters that address specific issues and research problems in the form of comprehensive overviews articles.
