Teacher's Manual and Key to Accompany Introductory Marketing : a Retail Perspective PDF Download
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Author: Terry Taller
Publisher:
ISBN: 9780070825666
Category : Marketing
Languages : en
Pages : 141
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Book Description
Author: Terry Taller
Publisher:
ISBN: 9780070825666
Category : Marketing
Languages : en
Pages : 141
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Book Description
Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 1206
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Book Description
Author: Harold Howard Maynard
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 70
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Book Description
Author: Richard D. Brown
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 88
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Book Description
Author: Harold J. Stoyles
Publisher:
ISBN: 9780075491927
Category : Retail trade
Languages : en
Pages : 193
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Book Description
Author: Kenneth L. Bernhardt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 400
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Book Description
Author: Hugh E. Agnew
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 88
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Book Description
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1140
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Book Description
Author: Robert W. Palmatier
Publisher: Routledge
ISBN: 1000649997
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 1148
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Book Description
