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Author: Christian Schlee
Publisher: Springer Science & Business Media
ISBN: 3834823961
Category : Computers
Languages : en
Pages : 356
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Book Description
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.
Author: Christian Schlee
Publisher: Springer Science & Business Media
ISBN: 3834823961
Category : Computers
Languages : en
Pages : 356
Get Book Here
Book Description
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.
Author: Tahir M. Nisar
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1547400544
Category : Computers
Languages : en
Pages : 248
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Book Description
The introduction of digital applications into businesses has revolutionized the way employees and managers carry out their jobs while also benefiting them socially. Smartphone and App Implementations that Improve Productivity looks at the benefits of apps in the workplace and introduces academic perspectives that link prospective advantages with practical commercial examples. The analysis is structured into chapters that include real world application while at the same time critically assess implied benefits of the new app technology and draw out the main findings and conclusions. Tahir M. Nisar brings into focus the emerging role of digital applications and big data in enterprise decision making. Readers will learn how companies can achieve more efficiency and effectiveness in their business operations through new types of organizational design strategies and mechanisms of employee mobility and work-life balance that draw on digital apps.
Author: Benjamin Birkinbine
Publisher: Routledge
ISBN: 1317402863
Category : Language Arts & Disciplines
Languages : en
Pages : 511
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Book Description
Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
Author: Ravi, Vadlamani
Publisher: IGI Global
ISBN: 1599046776
Category : Computers
Languages : en
Pages : 380
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Book Description
Banking across the world has undergone extensive changes thanks to the profound influence of developments and trends in information communication technologies, business intelligence, and risk management strategies. While banking has become easier and more convenient for the consumer, the advances and intricacies of emerging technologies have made banking operations all the more cumbersome. Advances in Banking Technology and Management: Impacts of ICT and CRM examines the various myriads of technical and organizational elements that impact services management, business management, risk management, and customer relationship management, and offers research to aid the successful implementation of associated supportive technologies.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264055541
Category :
Languages : en
Pages : 349
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Book Description
This 2008 edition of the OECD Information Technology Outlook analyses recent developments in the IT goods and services industries, and suggests that the outlook is for constrainted but continued long-term growth.
Author: Geoff Lancaster
Publisher: Routledge
ISBN: 0750680075
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
"Butterworth-Heinemann's 2006/07 CIM Coursebooks are the only study materials endorsed by CIM. Carefully structured to link directly to the CIM syllabus, the Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course! Reviewed and approved by The Chartered Institute of Marketing; written by experts in the field to guide you through the syllabus; each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory; contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam." - back cover.
Author: Azizul Hassan
Publisher: Springer Nature
ISBN: 9811654611
Category : Business & Economics
Languages : en
Pages : 489
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Book Description
This book very specifically focuses on technology application in tourism in Asia. The book contains twenty-seven chapters in four sections (i.e., theories, innovations, practices, and future research directions), based on the intriguing qualities and importance of technology applications in the Asian tourism business. This book, a blend of comprehensive and extensive efforts by the contributors and editor, is designed to extensively cover technology applications in tourism in Asia, including distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility, the post crisis situation of COVID-19, etc. This book is a significant contribution towards the very limited knowledge of technology applications in tourism, with selected examples of Asian countries. The importance of technology in Asian tourism is rapidly increasing, and has led to a rise in luxury, allowing citizens to enjoy leisure travel over both long and short distances. The rise of low-cost airlines and the region’s growing, affluent middle class have changed the tourism environment dramatically. More tourists are booking their holidays online as a result of technological advancements. Online travel is the most important and well-established aspect of Asia's Internet economy. Considering the ongoing trend of technology applications in the tourism industry in Asia, more research attempts like this book need to be made aiming towards exploring diverse aspects. As tourism is an expanding area, this book can serve as a reading companion for tourism students, policy planners and industry professionals. This book is expected to be appreciated by expatriate researchers and researchers having a keen interest in the Asian tourism industry.
Author: Jacques J. Berleur
Publisher: Springer
ISBN: 3642154794
Category : Computers
Languages : en
Pages : 402
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Book Description
The present book contains the proceedings of two conferences held at the World Computer Congress 2010 in Brisbane, Australia (September 20–23) organised by the International Federation for Information Processing (IFIP). In the first part, the reader can find the proceedings of the 9th Human Choice and Computers International C- ference (HCC9) organised by the IFIP Technical Committee TC9 on the Relationship Between ICT and Society. The HCC9 part is subdivided into four tracks: Ethics and ICT Governance, Virtual Technologies and Social Shaping, Surveillance and Privacy, and ICT and Sustainable Development. The second part consists of papers given at the Critical Information Infrastructure Protection Conference (CIP) organized by the IFIP Technical Committee TC11 on Security and Privacy Protection in Information Processing Systems. The two parts of the book are introduced by the respective Conference Chairs. Chapter 1 introduces HCC9, providing a short summary of the HCC conference series, which started in 1974, and explaining the overview of HCC9, detailing the rationale behind each of the tracks in this conference. The details related to the papers of each track are discussed by the Track Chairs in the respective introductions to the specific tracks of HCC9 (Chaps. 2, 10, 16 and 22). Finally, Chap. 22 introduces the CIP part.
Author: IBP, Inc.
Publisher: Lulu.com
ISBN: 1514520338
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Guyana Information Strategy, Internet and E-Commerce Development Handbook - Strategic Information, Programs, Regulations
Author: Mellita Jones
Publisher: Springer
ISBN: 9811079307
Category : Education
Languages : en
Pages : 245
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Book Description
This volume sheds light on debates about personalised learning in teacher education by exploring the popular emergence of personalising learning in education and hence its significance in teacher education in the 21st century. It examines personalising learning theory and explores the tenets of this theory and its recent trends in international settings. The theory is explored in relation to both general and higher education pedagogy, and in a range of examples within a teacher education context. The examples from practice provide insights into maximising the potential for personalising learning theory to enhance teaching, learning and assessment in teacher education. The book includes case studies involving pre-service teachers working in communities of practice with one another, with schools and with the wider community. Examples of technology for personalising learning are also described. All the case studies demonstrate how the learner is made central to the teaching and assessment approaches adopted and contributes to a lifelong learning continuum. Providing insights into a new pedagogy for teacher education that leads to an enriched student experience, the book presents a model for personalising learning in teacher education that offers support for 21st century teacher educators.
