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Author: Nigel F. Piercy
Publisher: Routledge
ISBN: 1136010262
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services? The book is based on the author's view that: · Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! · From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models · The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them. 'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management.
Author: Nigel F. Piercy
Publisher: Routledge
ISBN: 1136010262
Category : Business & Economics
Languages : en
Pages : 364
Get Book Here
Book Description
'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services? The book is based on the author's view that: · Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! · From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models · The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them. 'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management.
Author: Nigel F. Piercy
Publisher: Routledge
ISBN: 9781138441002
Category :
Languages : en
Pages :
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Book Description
'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services?The book is based on the author's view that: � Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too!� From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models� The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them.'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management
Author: Paul R. Wonning
Publisher: Mossy Feet Books
ISBN: 1310741751
Category : Fiction
Languages : en
Pages : 163
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Book Description
The old man had treasures to sell and a secret to keep. Ten people buy treasures from the flea market with one common thread. The vendor is a mysterious old man selling off his collection of old stuff. One by one, the buyers discover that their treasure is really a horror in disguise. One scary story after another reveals the old man’s secret. It is a tale of terror that shortens their years so h
Author: Anne Fuchs
Publisher: BRILL
ISBN: 9004485244
Category : Literary Criticism
Languages : en
Pages : 282
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Book Description
The relationship between Johannesburg’s Market Theatre and the economic and political forces of South Africa's apartheid regime was both complex and somewhat ambiguous. The theatre's two founders, Mannie Manim and Barney Simon, however, from idealistic beginnings managed to steer their experimental enterprise around pitfalls ranging from censorship, boycotts and recuperation by big business to the difficulties encountered in finding black authors, let alone black audiences. If the place occupied by the Market institution in apartheid society is emphasized throughout the present study, its contribution to the aesthetic of resistance is also underlined through detailed criticism of the plays and authors dominating the theatre. Pieter-Dirk Uys, Barney Simon's workshop plays and, among others, Black Consciousness plays are subjected to various methods of theatre performance analysis. The reckoning that had to come in the early 1990s revealed itself as globally positive; the reasons for this may be found in the updated concluding part of Playing the Market, which is composed of more general essays (including one on the vibrant Junction Avenue Theatre Company) on how the theatre scene in contemporary South Africa started to change. A postscript reveals more specific aspects of the Market situation in the late 1990s when its hegemony in the New South Africa was already being questioned.
Author: Robert J. Shepherd
Publisher: Peter Lang
ISBN: 9781433101946
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Author examines the Eastern Market of Washington and shows that this marketplace is an example of a social institution embedded in a particular time, place, and series of social relationships. Shepherd shows how urban public space is influenced by economic and social processes. Review in: Journal of cultural economics. 33(2009)1(.75-77).
Author: Heather Amery
Publisher: Usborne Publishing Ltd
ISBN: 1409567044
Category : Juvenile Fiction
Languages : en
Pages : 23
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Book Description
Young children will love reading about Poppy and Sam's adventure at the farmer's market in this charming short story, specially written for new readers with the help of language experts. Exclusive ebook material includes a map of Apple Tree Farm, showing all of the places mentioned in the story. Don't forget to spot the Little Yellow Duck on every double page. This is a highly illustrated ebook that can only be read on the Kindle Fire or other tablet. "Usborne farmyard tales are delightful short stories superbly illustrated and in easy language, just right for the children who are just beginning to read... if you have a child in the age group of two to five, you can be sure that they are going to love these books." - A Spoonful of Ideas
Author: Jeffrey Sklansky
Publisher: University of Chicago Press
ISBN: 022648033X
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The elusive sovereign -- Paper money and the problem of circulation in the colonial era -- John Wise and the natural law of commerce -- William Douglass and the natural history of credit -- Commercial banking and the problem of representation in the Jacksonian era -- William Leggett and the melodrama of the market -- Nicholas Biddle and the beauty of banking -- Big business and the problem of association in the Gilded Age and progressive era -- Charles Macune and the currency of cooperation -- Charles Conant and the fund of trust -- Conclusion: the magician's glass
Author: Henry Morley
Publisher:
ISBN:
Category : Children's stories
Languages : en
Pages : 390
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Book Description
Author: Julie Bonzon
Publisher: Taylor & Francis
ISBN: 1000953254
Category : Art
Languages : en
Pages : 208
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Book Description
This study presents the history of the Market Photo Workshop (MPW) in Johannesburg and works produced by its new generation of photography students. Founded in 1989 by internationally renowned documentary photographer David Goldblatt, the MPW has reflected upon South African political struggles and sociocultural changes since its creation. Its foundation parallels a moment in time when photography was considered a ‘truth telling’ genre and an essential source of documents deployed against the apartheid regime. This book reflects on the evolution of the MPW in the post-apartheid era and explores how its new generation of students engages the photographic tradition of this institution and the revolutionary times that accompanied its creation to question their present moment. The book will be of interest to scholars working in art history, visual studies, photography, African studies, cultural studies and post-colonial studies.
Author: Alice Pope
Publisher: Penguin
ISBN: 1599634287
Category : Language Arts & Disciplines
Languages : en
Pages : 628
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Book Description
Now includes a subscription to NSSWM online (the fiction section of writersmarket.com). For 28 years, Novel & Short Story Writer's Market has been the only resource of its kind exclusively for fiction writers. Anyone who is writing novels and/or storiesâ€"whether romance or literary, horror or graphic novelâ€"needs this resource to help them prepare their submissions and sell their work. You'll have access to listings for over 1,100 book publishers, magazines, literary agents, writing contests and conferences, each containing current contact information, editorial needs, schedules and guidelines that save writers time and take the guesswork out of the submission process. NSSWM includes more than 100 pages of listings for literary journals alone and another 100 pages of book publishers (easily four times as many markets for fiction writers as Writer's Market offers). It also features over a 100 pages of original content: interviews with working editors and writers, how-tos on the craft of fiction, and articles on the business of getting published.
