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Author: Al Iannuzzi
Publisher: CRC Press
ISBN: 1439854998
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.
Author: Al Iannuzzi
Publisher: CRC Press
ISBN: 1439854998
Category : Business & Economics
Languages : en
Pages : 213
Get Book Here
Book Description
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.
Author: Rebecca Proctor
Publisher: Hachette UK
ISBN: 1780677243
Category : Design
Languages : en
Pages : 950
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Book Description
The Sustainable Design Book updates the reader on the latest products and developments in the field of green design, and features 265 of the most exciting new products around. Q&As with leading designers give insight into trends and key techniques used within the industry, while handy icons highlight each product's sustainability credentials at a glance. Beginning with a chapter on sustainable materials, the book goes on to cover furniture, lighting, home accessories, and personal accessories. Web addresses of designers and retailers make each product easy to source. The Sustainable Design Book is an unbeatable resource for those aspiring to best practice within the field of sustainable design, as well as students of contemporary product design. Consumers looking for beautiful but environmentally conscious products and accessories will also find this an essential guide.
Author: Tim Frick
Publisher: "O'Reilly Media, Inc."
ISBN: 1491935723
Category : Computers
Languages : en
Pages : 336
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Book Description
Pixels use electricity, and a lot of it. If the Internet were a country, it would be the sixth largest in terms of electricity use. That’s because today’s average web page has surpassed two megabytes in size, leading to slow load times, frustrated users, and a lot of wasted energy. With this practical guide, your web design team will learn how to apply sustainability principles for creating speedy, user-friendly, and energy-efficient digital products and services. Author Tim Frick introduces a web design framework that focuses on four key areas where these principles can make a difference: content strategy, performance optimization, design and user experience, and green hosting. You’ll discover how to provide users with a streamlined experience, while reducing the environmental impact of your products and services. Learn why 90% of the data that ever existed was created in the last year Use sustainability principles to innovate, reduce waste, and function more efficiently Explore green hosting, sustainable business practices, and lean/agile workflows Put the right things in front of users at precisely the moment they need them—and nothing more Increase site search engine visibility, streamline user experience, and make streaming video more efficient Use Action Items to explore concepts outlined in each chapter
Author: Franklin Foer
Publisher: Penguin
ISBN: 1101981121
Category : Political Science
Languages : en
Pages : 272
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Book Description
A New York Times Book Review Notable Book of 2017 • One of the best books of the year by The New York Times, LA Times, and NPR Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialize on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection—a world without mind. In order to restore our inner lives, we must avoid being coopted by these gigantic companies, and understand the ideas that underpin their success. Elegantly tracing the intellectual history of computer science—from Descartes and the enlightenment to Alan Turing to Stewart Brand and the hippie origins of today's Silicon Valley—Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to stem the tide. At stake is nothing less than who we are, and what we will become. There have been monopolists in the past but today's corporate giants have far more nefarious aims. They’re monopolists who want access to every facet of our identities and influence over every corner of our decision-making. Until now few have grasped the sheer scale of the threat. Foer explains not just the looming existential crisis but the imperative of resistance.
Author: Charles J. Kibert
Publisher: John Wiley & Sons
ISBN: 1118330137
Category : Technology & Engineering
Languages : en
Pages : 812
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Book Description
The classic reference for high-performance green building delivery systems No longer just a buzzword, sustainable construction is going mainstream and soon will be the norm. Revised to reflect the latest developments of the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) rating system and other tools, Sustainable Construction: Green Building Design and Delivery, Third Edition guides construction and design professionals through the process of developing commercial and institutional high-performance green buildings in today's marketplace. Charles Kibert provides an introduction to green building, covering the theory, history, and state of the industry as well as best practices in building procurement and delivery systems. From green building and Green Globes assessments to building hydrological systems and materials and product selection, this comprehensive text covers all of the factors involved with sustainable construction. In a clear and accessible writing style, Kibert addresses issues so that the reader can think critically and independently as part of the cutting edge in green building. The Third Edition includes up-to-date coverage of: The latest developments leading up to LEED version 4 Carbon neutral design and carbon accounting Green Globes and international building assessment systems The Living Building Challenge Environmental product declarations (EPDs) as the norm for green building products The trends in net-zero energy building design and policies Broad enough to cover the needs of faculty and students and detailed enough to serve as a professional reference, Sustainable Construction, Third Edition is a must for the builder/owner and construction manager looking to take advantage of the opportunities in this rapidly evolving field, the designer looking to be LEED certified, or anyone interested in sustainability.
Author: Christine Liu
Publisher: White Lion Publishing
ISBN: 071123969X
Category : House & Home
Languages : en
Pages : 162
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Book Description
Sustainable Home is a stylish, inspirational and practical guidebook to maintaining a more environmentally friendly household. Sustainable lifestyle blogger and professional Christine Liu takes you on a tour through the rooms of your home – the living area, kitchen, bedroom and bathroom – offering tips, tricks and 18 step-by-step projects designed to help you lead a more low-impact lifestyle. Whether its by making your own toothpaste, converting to renewable energy sources, reducing your consumption of plastic, growing your own herb garden or upcycling old pieces of furniture, there are numerous ways – both big and small – to make a difference. With environmental issues at the forefront of global politics, the desire to make small changes on an individual level is on the rise; this book will guide anyone hoping to make a difference, but who perhaps don’t know where to begin.
Author: Julian Allwood
Publisher: Bloomsbury Publishing
ISBN: 1906860696
Category : Technology & Engineering
Languages : en
Pages : 415
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Book Description
Now in its second edition, Sustainable Materials shows how we can greatly reduce the amount of material demanded and used in manufacturing, while still meeting everyone's needs. Materials, transformed from natural resources into the buildings, equipment, vehicles and goods that underpin our remarkable lifestyle, are made with amazing efficiency. But our growing demand is not sustainable. Production of just five materials – steel, aluminium, paper, plastics and cement – accounts for 55% of industrial emissions, and demand for materials will double by 2050. Can we continue to live well but use less materials? So far people have considered the problem with only one eye open, hoping for a magic solution (such as carbon capture and storage). But with both eyes open we have a whole new set of options. Rather than making more materials, we can use them more wisely – with less material, keeping them for longer, re-using their parts and more. These options make a huge difference: we really could set up our children with a more sustainable life, without compromising our own. Sustainable Materials faces up to the impacts of making materials in the 21st century. Drawing on their experiences working with innovative materials as well as the facts and findings of their research, Julian Allwood and Jonathan Cullen provide an evidence-based vision of change that will allow us to make our future more sustainable. Packed with hundreds of colour photos and helpful graphs and diagrams, Sustainable Materials provides a thorough analysis of the problems that we face through wasteful attitudes and the growing demand for materials, as well as an evaluation of practical and achievable solutions for the future. The first edition of this optimistic and richly-informed book was listed as one of Bill Gate's top reads in 2015, and was also chosen as an Outstanding Academic Title by ACRL Choice magazine. This up-to-date, revised edition is perfect for anyone with an interest in sustainability.
Author: Melissa Rappaport Schifman
Publisher: Simon and Schuster
ISBN: 1510733450
Category : House & Home
Languages : en
Pages : 224
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Book Description
The green building movement has produced hundreds of “how-to” books and websites that are filled with tips about green building and what homeowners should do to go green. While helpful and informative, when it comes to making actual purchasing and installation decisions, these books do not make it any easier for a homeowner to prioritize against a budget. Here, Schifman shares her knowledge and experience for others to use in their journey toward a greener way of living. Whether the reader is building a new home or doing a minor remodel, a homeowner needs a framework by which to guide their decisions. These decisions are based on values, and the author posits that there are really only three reasons to go green: For Our Health: By building more sustainably, we reduce our exposure to harmful chemicals and toxins. For Our Wealth: By building a more durable home and being more efficient with resources like water and electricity, we reduce our monthly utility bills and ongoing maintenance expenses. For Our Soul: Collectively doing the right thing for our planet does make a difference—and that is soul-nourishing. Learn the logistics of choosing windows, insulation, appliances, and lighting. Find out about FSC certified wood and about using reclaimed materials. Here is everything you need to make your home sustainable.
Author: Julian Allwood
Publisher: UIT Cambridge Limited
ISBN: 9781906860073
Category : Technology & Engineering
Languages : en
Pages : 0
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Book Description
This is a follow-up book to the author's Sustainable Energy Without the Hot Air, which had a large influence on both government policy and public opinion of how we should plan our energy for the future. This book faces up to the impacts of making materials in the 21st century. We are already making materials well, but demand keeps growing and we need to plan for a sustainable material future. The steel and aluminium industries alone account for nearly 30 per cent of global emissions, and demand is rising. The world target is to reduce industry's carbon emissions by 50 per cent by 2050. However, projections are that world demand for materials will double by 2050, so to meet our emissions target, we have to achieve a 4-fold reduction in emissions per unit of material used: industry will have to make huge changes, not just to the processes involved, but to the entire product life-cycle. This book presents a vision of change for how future generations can still use steel, cement, plastics etc., but with less impact on the environment. First it is a wake-up call, then it is a solutions manual. The solutions presented here are ahead of the game now. By providing an evidence-based vision of change, this book can play a significant role in influencing our energy future.
Author: Chris Magwood
Publisher: New Society Publishers
ISBN: 0865717060
Category : Architecture
Languages : en
Pages : 467
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Book Description
Sustainable building from the ground up - the pros and cons of the latest green and natural materials and technologies
