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Author: BusinessNews Publishing
Publisher: Primento
ISBN: 251102151X
Category : Business & Economics
Languages : en
Pages : 15
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Book Description
The must-read summary of Robert Miller and Gary Williams' book: "The 5 Paths to Persuasion: The Art of Selling Your Message". This complete summary of the ideas from Robert Miller and Gary Williams' book "The 5 Paths to Persuasion" shows that there are five types of decision makers: followers, charismatics, skeptics, thinkers and controllers. In their book, the authors explain how knowing this can help revolutionise your business life: knowing how other people make decisions means you can anticipate their concerns and needs, and know how best to persuade them. This summary demonstrates how to easily differentiate between the different types and explains how you can influence each of them. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The 5 Paths to Persuasion" and find out how you can gain the ability to influence the decisions of others.
Author: BusinessNews Publishing
Publisher: Primento
ISBN: 251102151X
Category : Business & Economics
Languages : en
Pages : 15
Get Book
Book Description
The must-read summary of Robert Miller and Gary Williams' book: "The 5 Paths to Persuasion: The Art of Selling Your Message". This complete summary of the ideas from Robert Miller and Gary Williams' book "The 5 Paths to Persuasion" shows that there are five types of decision makers: followers, charismatics, skeptics, thinkers and controllers. In their book, the authors explain how knowing this can help revolutionise your business life: knowing how other people make decisions means you can anticipate their concerns and needs, and know how best to persuade them. This summary demonstrates how to easily differentiate between the different types and explains how you can influence each of them. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The 5 Paths to Persuasion" and find out how you can gain the ability to influence the decisions of others.
Author: Robert B. Miller
Publisher: Kogan Page Publishers
ISBN: 9780749449940
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection, as all too often people make the mistake of focusing solely on the content of their proposal and giving little thought to the way they will deliver it.In a two-year survey, customer research experts Miller and Williams studied 1,700 executives and discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. They reveal the five different types of decision maker, including Charismatics, Thinkers, Sceptics, Followers, and Controllers and show how to best sell ideas to each.Whether it be a proposal or a business plan, The 5 Paths to Persuasion unlocks the secrets of persuasion necessary to present any kind of idea successfully.
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author: Jordan Belfort
Publisher: Simon and Schuster
ISBN: 1501164295
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan Belfort opens his playbook and gives you access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations. Written in his own inimitable voice, Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers—regardless of age, education, or skill level—to be a master sales person, negotiator, closer, entrepreneur, or speaker.
Author: James Price Dillard
Publisher: SAGE Publications
ISBN: 1452261598
Category : Language Arts & Disciplines
Languages : en
Pages : 897
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Book Description
The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
Author: Claudyne Wilder
Publisher: John Wiley & Sons
ISBN: 0470369329
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
In Point, Click & Wow! you will find the insiderknowledge of public speaking that we all need but were nevertaught. When Point, Click & Wow! was first publishedmore than ten years ago, it quickly became the go-to resource forcreating laptop presentations that have the "Wow" factor! Completely reworked and updated, this new third edition puts thefocus on you, the presenter, who must create a winning presentationevery time. Claudyne Wilder's groundbreaking book offers myriad newfeatures and updated slide designs as well as illustrative storiesand advice from executives. Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0525534024
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It’s possible. And it's easier than you think. If you're like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash. Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient. Among other powerful strategies, you will discover how to: Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you. Pinpoint your business's most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business. Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the "weakest link in the chain" method to find the one fix that will add the most value now. Whether you have a staff of one, one hundred, or somewhere in between, whether you're a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you.
Author: Jaana Simola
Publisher: Frontiers Media SA
ISBN: 2889194167
Category : Physiology
Languages : en
Pages : 125
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Book Description
This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognitive or affective systems, the visual processes both voluntarily and involuntarily affect the amount and quality of information that is passed into further mental processing. Moreover, advertisements provide a well- designed, rich and stimulating environment to study visual processes in real-life conditions. Consumers encounter thousands of advertisement messages per day. Previous research on visual perception of advertising mostly considers print advertising. However, advertising messages increasingly appear in a variety of formats and in different media. Part of these messages are still conveyed through traditional media, such as newspapers, magazines, television, as well as outdoor and supermarket advertising. In addition, the amount and diversity of visual marketing stimuli is rapidly growing in terms of different advertising formats appearing in online and social media, smartphones and tablets. This challenges the marketing professionals and academics to better understand the impact of marketing on consumers. At the same time, the technical development of the research methods allows better opportunities to investigate advertising perception in different environments. Traditionally, papers investigating the psychological processes underlying advertising perception are published in journals widespread across different disciplines, such as marketing, applied psychology and human computer interaction journals. With this Research Topic, we aim to create a forum in which experts in different fields define the state of the art and future directions of the research on the visual aspects of marketing. We include reviews and original research papers involving both empirical and theoretical studies on visual perception of advertising across different media.
Author: Khe Foon Hew
Publisher: Springer
ISBN: 981287089X
Category : Education
Languages : en
Pages : 123
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Book Description
This book discusses evidence-based practices related to the use of blended learning in both K-12 and higher education settings. Specifically, this book features evidence-based practices in relation to the following five learning goals: (a) Fostering students’ attitude change toward country, (b) Helping students’ solve ill-structured design task problems, (c) Improving students’ critical thinking in assessing sources of information, (d) Improving students’ narrative and argumentative writing abilities and (e) Enhancing students’ knowledge retention and understanding. To achieve this aim, the authors draw upon their own research studies as well as some other relevant studies to reveal the pedagogical approaches, the specific instructional/learning activities, the technologies utilized and the overall framework for developing blended learning experiences.
Author: Evan Stubbs
Publisher: John Wiley & Sons
ISBN: 1118093380
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
TURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success. Built on field-tested experience, The Value of Business Analytics explains the importance of and how to: Define the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change. Communicate the Value: Persuade the right people by understanding what motivates them. Deliver the Value: Link tactical outcomes to long-term strategic differentiation. Measure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation. Translating massive amounts of data into real insight is beyond magic—it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics. Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes. Learn how to increase the odds of successful value creation with The Value of Business Analytics.
