The Owner's Manual for the Brain PDF Download
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Author: Pierce J. Howard
Publisher: Wildcat Publishing Company
ISBN:
Category : Family & Relationships
Languages : en
Pages : 840
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Book Description
Since the first edition of The Owner's Manual, Dr. Howard has appeared on Oprah , conducted countless seminars and added new topics and 300+ pages of new brain research to the book.
Author: Pierce J. Howard
Publisher: Wildcat Publishing Company
ISBN:
Category : Family & Relationships
Languages : en
Pages : 840
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Book Description
Since the first edition of The Owner's Manual, Dr. Howard has appeared on Oprah , conducted countless seminars and added new topics and 300+ pages of new brain research to the book.
Author: Everest Media,
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 103
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Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Words are the most powerful force there has ever been. They start wars and end them, create love and choke it, bring us to laughter and joy, and tears.
Author: Roy H. Williams
Publisher: Wizard of Ads
ISBN: 9781885167538
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.
Author: Roy H. Williams
Publisher: Wizard of Ads
ISBN: 9781885167392
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
The author of "The Wizard Of Ads" offers guidance for putting advertising principles into action--and shows how to write compelling ad copy, price products and services, and formulate a plan for a small business.
Author: Roy Williams
Publisher: Vanguard
ISBN: 1593157150
Category : Social Science
Languages : en
Pages : 274
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Book Description
Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable. Are these new values randomly chosen or is there a pattern? Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind. There is a pattern and it is 40 years: 2003 was a fulcrum year, as was 1963, its opposite. Pendulum explains where we have been as a society, how we got here, and where we are headed. If you would benefit from a peek into the future, you would do well to read this book.
Author: Roy H. Williams
Publisher: Wildcat Publishing Company
ISBN: 9781885167323
Category : Advertising
Languages : en
Pages : 0
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Book Description
Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.
Author: Bryan Eisenberg
Publisher: HarperCollins Leadership
ISBN: 1418525596
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market. Readers will learn: Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations How Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs How Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system "There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing." ?Seth Godin, Author, All Marketers Are Liars "Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them." ?Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling "These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement." ?George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth "We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control." ?David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute "If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect." ?Jeffrey Gitomer, Author, The Little Red Book of Selling
Author: R.L. Stine
Publisher: Simon and Schuster
ISBN: 1481413562
Category : Young Adult Fiction
Languages : en
Pages : 196
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Book Description
When you can't sleep, there's always NIGHTS. It all started with Lewis and Jamie. They were sneaking out late at night to be together. Then their friends started joining in. First at the old burned-down Fear Mansion. Later at the local bar Nights. They called themselves the Night People. And they carefully protected their secret world. No parents, no work, no stress. Just chilling with friends in their own private after-hours club. But then the nights turned dark. Unexplainable accidents, evil pranks...and then, later, the killings. The Night People know they have to stop the horror all by themselves, or else they risk exposure -- not to mention their lives. Things go bump in the Night....
Author: Jeffrey Eisenberg
Publisher:
ISBN: 9781932226058
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.
Author: Roy H. Williams
Publisher:
ISBN: 9781932226140
Category : Conduct of life
Languages : en
Pages : 0
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Book Description
