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Author: Rohit Bhargava
Publisher: IdeaPress Publishing
ISBN: 9781940858104
Category : Business forecasting
Languages : en
Pages : 0
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Book Description
What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.
Author: Rohit Bhargava
Publisher: IdeaPress Publishing
ISBN: 9781940858104
Category : Business forecasting
Languages : en
Pages : 0
Get Book Here
Book Description
What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.
Author: Rohit Bhargava
Publisher: IdeaPress Publishing
ISBN: 9781940858968
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
All New 10th Edition of the WSJ bestseller! Featuring 10 Bold new Trend Predictions Winner of 9 International Book Awards Introducing the highly awaited tenth edition of The Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade. What if you could predict the trends that will change your business? For the past ten years, Rohit Bhargava's signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live. -- How might the evolution of gender fluid toys change our culture? -- What can the popularity of handmade umbrellas and board games teach us about the future of business? -- Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity? The answers to these questions may not be all that obvious, and that's exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author's signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself. You don't need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one. Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary's Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award
Author: QuickRead
Publisher: QuickRead.com
ISBN:
Category : Study Aids
Languages : en
Pages : 18
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Book Description
Marketing expert and Georgetown University Professor Rohit Bhargava takes you through his list of “non-obvious” trends by asking the questions most polls and trend predictors avoid or miss. In Non-Obvious we go deep into modern popular culture to study how the power of non-linear thinking can predict the future. Non-Obvious delves into questions like why fewer brands are focusing on traditional marketing techniques, how companies are exploiting our short attention spans, and how conventional thinking about data analysis may be misguided. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at
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Author: Doris Naisbitt
Publisher: World Scientific
ISBN: 9813234911
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
From the author of the New York Times bestseller, Megatrends: Ten New Directions Transforming Our Lives, comes the new title on dealing with the complexity of change. It is one thing to spot the real trends from the fads, but it is another whole new ball game to deal with the incoming trend. This is the centrepiece of Mastering Megatrends.
Author: Rohit Bhargava
Publisher: Ideapress Publishing
ISBN: 9781646871094
Category :
Languages : en
Pages : 260
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Book Description
Wall Street Journal Bestseller "A useful, forcefully written, and wide-ranging study of inequities--and how to fix them." --Kirkus Reviews What if we could go beyond the conversation about diversity and take real action? In early 2021, more than two hundred widely respected experts gathered virtually for the world's most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer. Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.
Author: Rohit Bhargava
Publisher: IdeaPress Publishing
ISBN: 9781940858609
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
This is the Small Business Marketing advice book you've been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from WSJ bestselling author and marketing guru Rohit Bhargava on how to promote your business without a huge budget. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your marketing approach within hours.
Author: Ron Williams
Publisher: Greenleaf Book Group
ISBN: 1626346232
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
This master class on leadership, written by one of America’s most prominent and successful executives, will help you develop the professional leadership qualities that deliver personal, interpersonal, and organizational success. In Learning to Lead: The Journey to Leading Yourself, Leading Others, and Leading an Organization, Ron Williams provides you with practical, tested leadership advice, whether you’re searching for a new career, looking for proven management solutions, or seeking to transform your organization. Developed from Williams’s own personal and professional journey, as well as the experiences of America’s leading CEOs, these strategies emerge boldly from engaging stories, outlined with practical steps for you to accomplish goals such as— • Launching your career quest • Avoiding professional pitfalls, wrong turns, and wasted effort • Overcoming interpersonal challenges and conflicts • Building and leading an effective, high-performance team • Prioritizing and solving problems from multiple perspectives • Developing your leadership style and mastering communication • Casting a vision and changing the culture of your organization After finishing Learning to Lead, you will be well equipped to take the next step to success in your personal and professional leadership journey. Williams’s book has the potential to join other leadership development classics on your shelf—to be read repeatedly and consulted throughout the span of your career.
Author: Rohit Bhargava
Publisher:
ISBN: 9781646870653
Category :
Languages : en
Pages : 0
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Book Description
This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other. Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, we also tackle some of the biggest ethical and societal questions raised by all this progress. In this book, you'll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society. These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade.
Author: Michael Fullan
Publisher: Corwin Press
ISBN: 141290496X
Category : Education
Languages : en
Pages : 137
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Book Description
'Leadership & Sustainability' examines how the opportunity for new leadership can be leveraged to focus on sustainability of reform, & will identify barriers & strategies for moving in new directions. Fullan defines the meaning of 'sustainability' & the important part it plays in contemporary reform.
Author: Zachary Wong
Publisher: Berrett-Koehler Publishers
ISBN: 1523097949
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Zachary Wong offers practical strategies, skills, and tools to help project managers diagnose and solve their toughest people problems. Based on decades in the trenches, the book shows how to confront and correct bad behavior, increase team performance and inclusion, turn around difficult people and poor performers, get people to do what you want them to do, boost employee motivation and attitude, reduce change resistance and risk aversion, and manage difficult bosses. Wong believes that the best team leaders are problem-solvers and facilitators, so this book provides problem-solving models and tools to diagnose people problems, and facilitative methods, processes, and techniques to correct them. It's an approach that can be personalized to fit any person or situation. Each skill is explained with a well-balanced mix of case stories, examples, strategies, processes, tools, and techniques along with illustrations, graphics, tables, and other visuals to clarify key concepts and their workplace application. To reinforce the most important learnings, Wong includes a “Memory Card” and “Skill Summary” at the end of each chapter. Nothing is harder than leading people and managing project teams. Being successful takes a combination of knowing human psychology, organizational behaviors, and human factors; having supervisory, process, and communication skills; ensuring good teamwork, high integrity, and strong leadership; and having the ability to integrate and apply these skills to a diverse work team. The Eight Essential People Skills for Project Management is designed for individuals, team leaders, and managers who oversee and coordinate the daily performance of others and who are seeking solutions that they can apply immediately.
