Summary of Jim VandeHei & Mike Allen's Smart Brevity PDF Download
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Author: Milkyway Media
Publisher: Milkyway Media
ISBN:
Category : Business & Economics
Languages : en
Pages : 16
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Book Description
Get the Summary of Jim VandeHei & Mike Allen's Smart Brevity in 20 minutes. Please note: This is a summary & not the original book. "Smart Brevity" by Jim VandeHei and Mike Allen is a guide to effective communication in the digital age, emphasizing the need for concise and impactful messaging. Originating from the newsroom of Axios, the Smart Brevity method is designed to capture and retain the attention of busy readers, including CEOs, politicians, and news enthusiasts. The book outlines strategies for delivering information succinctly, using strong words, clear visuals, and logical structure to make messages memorable...
Author: Milkyway Media
Publisher: Milkyway Media
ISBN:
Category : Business & Economics
Languages : en
Pages : 16
Get Book Here
Book Description
Get the Summary of Jim VandeHei & Mike Allen's Smart Brevity in 20 minutes. Please note: This is a summary & not the original book. "Smart Brevity" by Jim VandeHei and Mike Allen is a guide to effective communication in the digital age, emphasizing the need for concise and impactful messaging. Originating from the newsroom of Axios, the Smart Brevity method is designed to capture and retain the attention of busy readers, including CEOs, politicians, and news enthusiasts. The book outlines strategies for delivering information succinctly, using strong words, clear visuals, and logical structure to make messages memorable...
Author: Jim VandeHei
Publisher: Workman Publishing Company
ISBN: 1523520124
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.
Author: Tracy Kidder
Publisher: Random House Incorporated
ISBN: 1400069750
Category : Reference
Languages : en
Pages : 225
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Book Description
The Pulitzer Prize and National Book Award-winning author of House and the editor of Atlantic Monthly share stories from their literary friendship and respective careers, offering insight into writing principles and mechanics that they have identified as elementary to quality prose.
Author:
Publisher: Tignum
ISBN: 3868811915
Category : Corporate power
Languages : en
Pages : 336
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Book Description
In this book, authors Scott Peltin and Jogi Rippel offer the reader high performance strategies that will strengthen their foundation of personal energy and resilience, and then teach them how to aim this newfound power, with laser-like precision, to create positive and successful results with their team, their customers, and their bottom line.
Author: Daniel M. Dunn
Publisher: Routledge
ISBN: 131550636X
Category : Language Arts & Disciplines
Languages : en
Pages : 379
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Book Description
Communication: Embracing Difference, 4e, stresses the importance of understanding and celebrating difference as a means to becoming a more effective communicator. This text describes basic communication theory in everyday, non-technical terms and offers students an abundance of opportunities to analyze, understand, practice, and apply skills to real-life situations presented in the book and encountered in their own daily lives. Communication: Embracing Difference emphasizes the practical application of communication skills in interpersonal, small group, and public settings, which will help students become more confident and successful communicators. Targeting both mainstream students and non-traditional students who range widely in age, ethnicity, race, religion, sexual orientation, social roles, and socio-economic status, this text is designed with an overall approach that resonates with the diverse student populations making up so many campuses today.
Author: Jill Konrath
Publisher: Penguin
ISBN: 1101432950
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: -Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo. -Be iNvaluable: You have to stand out by being the person your customers can't live without. -Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs. -Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind. SNAP Selling is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment.
Author: Steve Woodruff
Publisher: Morgan James Publishing
ISBN: 1636982395
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Is it possible to grab an audience’s attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity. Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise. From email to sales pitches, from workshops to resumes, Steven Woodruff’s Clarity Fuel Formula is the universal recipe for communications success. The Point includes four simple actions and eight compelling shortcuts that can be used by anyone to get to the point and get others on the same page.
Author: Esther Choy
Publisher: AMACOM
ISBN: 0814438024
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work, you can learn to: Capture attention Engage your audience Change minds Inspire action Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
Author: William E. Blundell
Publisher: Penguin
ISBN: 0452261589
Category : Language Arts & Disciplines
Languages : en
Pages : 274
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Book Description
Storytelling—how to catch and hold a reader’s interest through artful narration of factual material William E. Blundell, one of the best writers on one of America's best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about: · How and where to get ideas · What readers like and don’t like · Adding energy and interest to tired topics · Getting from first ideas to finish article · The rules of organization · How—and whom—to quote and paraphrase · Wordcraft, leads, and narrative flow · Self-editing and notes on style … plus many sample feature articles.
Author: Milo O. Frank
Publisher: Simon and Schuster
ISBN: 0671727524
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!
