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Author: Herb Appenzeller
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 438
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Book Description
Guide de management du sport pour l'industrie du sport. Nouvelle édition augmentée pour les étudiants en management du sport. Organisé par sujet, l'ouvrage recouvre des articles de spécialistes dans leurs domaines : ressources humaines, risque management, time management, marketing et promotions, management financier, infrastructures et technologie. Les articles sont courts et répondent à des questions opérationnelles.
Author: Herb Appenzeller
Publisher:
ISBN: 9781594604201
Category : Sports administration
Languages : en
Pages : 0
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Book Description
The newest edition of Successful Sport Management can be used in a variety of courses, from introductory courses in sport management to graduate school seminars. In addition, it contains valuable information for practitioners in the sport industry who consider current trends and innovations in their everyday jobs. Thirty-three chapters, in nine sections, address different topics in sport management -- from personnel, program, and facilities management to marketing and media management. Risk management and legal issues are considered, as well as the future of sport management. In the final chapter, "Career Opportunities," fourteen experts discuss the various aspects of their college experiences in sport management and their careers in sport, including networking, resumé writing, internships, and other aspects of preparing for a sports career. Successful Sport Management, 3rd Edition is a must for anyone interested in the sport industry as a profession. "Through this book I expanded my knowledge and plan to refer to it often in my day-to-day management of a collegiate athletic department." -- Ron Wellman, Director of Athletics, Wake Forest University "From the role Title IX has played in the development of sport in our society to the use of modern technology, Successful Sport Management is a complete and comprehensive book for anyone interested in sport management at any level." -- Pamela J. Wojnar, Ed.D., Chair of Sports Studies, USSA The Teacher's Manual is available electronically on a CD or via email. Please contact Beth Hall at
[email protected] to request a copy. PowerPoint slides are available to professors upon adoption of this book. Download sample slides from the full 385-slide presentation here. If you have adopted the book for a course, contact bhall (at) cap-press (dot) com to request the PowerPoint slides.
Author: DR. DAVID K. NAGEL STOTLAR (MARK S.)
Publisher:
ISBN: 9781940067346
Category :
Languages : en
Pages : 208
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Book Description
With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.
Author: David Kent Stotlar
Publisher:
ISBN: 9781940067223
Category : Corporate sponsorship
Languages : en
Pages : 214
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Book Description
Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high school sports, to college programs, to the professional leagues, everyone seems to want to be involved in sports sponsorship.
Author: Robert N. Lussier
Publisher: Human Kinetics
ISBN: 1718213220
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
Applied Sport Management Skills, Fourth Edition With HKPropel Access, takes a practical approach for teaching students how to become strong leaders and managers in the world of sport. Organized around the central management functions of planning, organizing, leading, and controlling, and addressing the Commission on Sport Management Accreditation (COSMA) Common Professional Component topics and North American Society for Sport Management (NASSM) guidelines, the fourth edition has been extensively updated with hundreds of new references and sport examples. The text employs a three-pronged approach for teaching management theory, putting theories into practice, and developing students’ management skills. Timely discussions and case studies address the impacts of COVID-19; Black Lives Matter initiatives; name, image, and likeness rules; women in executive positions; corporate social responsibility; data analytics; and more. While other texts focus on learning about sport management, Applied Sport Management Skills enables students to apply the principles while developing the skills to become effective sport managers. Interactive online learning tools available through HKPropel complement activities found in each chapter: Flash-card activities help students learn key terms. Self-assessments, which ask students to identify their strengths and weaknesses and plan to improve shortcomings, are now assignable, trackable, and automatically scored. Applying the Concepts quizzes, which challenge students to identify management concepts illustrated in various situations, are now trackable and automatically scored. Time-Out features, in which students apply management concepts to their personal sport and work experiences, are now assignable instructor-scored assessments. Case studies are now supplemented by 10-question automatically scored quizzes and include three open-ended discussion questions. Additional assignments available in downloadable documents for students to complete and submit to the instructor further facilitate the application of the concepts presented in the text: Sport Management Professionals @ Work activities provide a cohesive thread to keep students focused on how sport managers use the concepts on the job. Skill-Builder Exercises present real-world scenarios designed to help future managers handle day-to-day situations such as setting priorities, conducting job interviews, handling conflict, and coaching employees. Sports and Social Media Exercises introduce students to the role of social media in managing sport organizations. Students review popular social media sites such as Facebook, Twitter, and LinkedIn and visit sport websites. Game Plan for Starting a Sport Business features ask students to perform managerial tasks such as developing an organization structure and brainstorming ideas for leading employees. With Applied Sport Management Skills, students will be primed for an exciting career in sport management by gaining a thorough understanding of management theories and developing the acumen to apply them. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author: Jonathan M. Casper
Publisher: Routledge
ISBN: 1134710100
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment is the first book to introduce environmental theory and best practice in the context of sport management, demonstrating how sport organizations can become more effective and sustainable, and exploring the important advocacy role that sport organizations have in local and global communities. It considers the unique social, economic and political space that sport occupies in society, and examines the most important practical managerial issues related to sport and the environment, including: Facilities Finance and accounting Leadership Marketing, communication and digital media Operations Stakeholder relations Strategic planning Including contributions from leading academics and practitioners, Sport Management and the Natural Environment is the perfect foundation text for any course touching on environmental issues or social responsibility in sport, and essential reading for any sport manager looking to improve their professional practice.
Author: Damon P. S. Andrew
Publisher: Human Kinetics Publishers
ISBN: 1492574910
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
Research Methods and Design in Sport Management, Second Edition, explains research design, implementation, and assessment criteria with a focus on procedures unique to the discipline of sport management.
Author: Robert E. Baker
Publisher: Human Kinetics
ISBN: 1492581399
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Fundamentals of Sport Management presents foundational knowledge of sport management and what sport managers do to help readers prepare for advanced study or practice in the field. An excellent reference for students or professionals, Fundamentals of Sport Management offers insights into the exciting field, the impact of the sport industry, and the possibilities for employment in sport. Written by an author team with experience in both the academic world and sport industry, Fundamentals of Sport Management combines introductory concepts with practical information in sport management. The text begins with a discussion of the origins and development of the field, professional associations, essential components of professional preparation, and potential paths to employment. The various chapters in the text cover everything from managerial principles and sport policy to marketing, economics, and ethics in sport. By presenting an overview of the areas involved in sport management, the text allows readers to focus their efforts to prepare for further study, research, and career opportunities. Throughout the text, unique learning features keep readers engaged with the content and focused on key information: • Chapter objectives and opening scenarios introduce important concepts in each chapter. • Management Insights explain the background of relevant sport management issues. • Quick Facts highlight surprising facts about sport management. • International Application sidebars detail the global significance of and global applications for sport busines• Success •Story segments profile individuals working in sport management. • Quotes offer meaningful insights from experts in the field. • The Short of It sections present summaries at the end of each chapter. Appendixes include a list of online and print resources for further study as well as tips on applying the principles of sport management to various positions in the sport industry. These features and resources will help build enthusiasm among readers and open their eyes to the opportunities in the field. Concise, informative, and practical, Fundamentals of Sport Management addresses the academic foundations of the field for a broad audience while providing real-world examples of sport management. This resource is ideal for those engaging in the field of study for the first time (such as high school and undergraduate students) or those seeking an overview of the career options available in sport management (such as professionals exploring a career change). For practitioners, Fundamentals of Sport Management makes a quick reference for basic information on a range of areas in sport management. This text is part of Human Kinetics’ Fundamentals of Sport and Exercise Science series. The series helps students and professionals understand the basic topics, goals, and applications of the many subdisciplines in kinesiology. This and other books in the series provide a solid grounding that readers can use as a jumping-off point for further study.
Author: Paul Emery
Publisher: Taylor & Francis
ISBN: 1134007744
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure industries. Designed to bridge the gap between the classroom and the workplace, it includes ten free-standing chapters, each of which provides a detailed introduction to best practice in one of the core sports management disciplines. Written in a clear and straightforward style, and free of management jargon, the book covers all the key functional areas of contemporary sports management, including: marketing performance management risk management human resource management project management finance. Each chapter includes a detailed, step-by-step description of the key tools and techniques and their application; a ‘real world’ case study to demonstrate the technique in action, plus an extensive guide to further resources and a series of self-test questions. The final chapter offers an extended, integrated case-study, demonstrating how all the key management techniques are combined within the everyday operation of a successful sport or leisure organization. This book is essential reading for all students of sport and leisure management, and for all managers looking to improve their professional practice.
Author: James J. Zhang
Publisher: Routledge
ISBN: 1000375412
Category : Sports & Recreation
Languages : en
Pages : 292
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Book Description
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum. International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.
Author: Herb Appenzeller
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 438
Get Book Here
Book Description
Guide de management du sport pour l'industrie du sport. Nouvelle édition augmentée pour les étudiants en management du sport. Organisé par sujet, l'ouvrage recouvre des articles de spécialistes dans leurs domaines : ressources humaines, risque management, time management, marketing et promotions, management financier, infrastructures et technologie. Les articles sont courts et répondent à des questions opérationnelles.
