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Author: Joe Girard
Publisher: Simon and Schuster
ISBN: 0743273966
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author: Joe Girard
Publisher: Simon and Schuster
ISBN: 0743273966
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author: Grant Leboff
Publisher: John Wiley & Sons
ISBN: 190731220X
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So how do you put relationships first and still get results? Sales Therapy smashes the age-old sales model with an effective new approach grounded in behavioural psychology. It is natural and effortless to use because it mirrors the way people actually interact with each other. And it really works. Thomas Power, Chairman of Ecademy, describes it as ‘One of the finest pieces of content on how to sell better in the 21st Century.’ At last, you can commit those terrible ‘closing techniques’ to the recycle bin. Sales Therapy will help you build great relationships with your customers while making the art of selling fun and effective and helping your business to grow. PRAISE FOR SALES THERAPY ‘This is one of the finest pieces of content on how to sell better in the 21st Century. Grant you are absolutely right with your judgment’ Thomas Power, Chairman of Ecademy
Author: John Warrillow
Publisher: Greenleaf Book Group
ISBN: 1733478167
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Freedom. It's the ability to do whatever you want, whenever you want. It's the ultimate reward of selling your business. But selling a company can be confusing, and one wrong step can easily cost you dearly. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream. Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders. What's the secret for harvesting the value you've created when it's time to sell? The Art of Selling Your Business answers important questions facing any founder, including— • What's your business worth? • When's the best time to sell? • How do you create a bidding war? • How can you position your company to maximize its attractiveness? • Who will pay the most for your business? • What’s the secret for punching above your weight in a negotiation to sell your company? The Art of Selling Your Business provides a sleeves-rolled-up action plan for selling your business at a premium by an author with consummate credibility.
Author: Jackie Wade
Publisher: Harriman House Limited
ISBN: 1908003197
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
Every new business owner and aspiring entrepreneur will face one common challenge as they set out on their exciting journey - SALES; finding the right customers and getting them to part with their cash and buy. Like anything in life, you can do this the hard way or the easy way. You can delay, procrastinate, and wait for the telephone to ring or for business to come through the door. It may happen, but then again it may not! Alternatively, you can take control and get proactive - get selling and get SALES. In a cluttered, noisy marketplace, it's not necessarily about the best, newest or most exciting product in town; it's much more about connecting with the right customers, getting your message across with clarity and pizzazz and then helping people to take action with you and buy. Otherwise, stalemate, stagnation or decline - no sales, no customers, no business! Successful Selling for Small Business will: - help you 'get' sales; - help you develop a logical, 'can-do' approach to selling which fits your values, your business, you; - give you a sales habit or process for life, not just a quick fix; - demystify the selling process and remove any negative myths or perceptions; - help you grow your business and achieve your personal goals and ambitions. Successful Selling for Small Businesses is a straight-talking, jargon-free book which will help you get sales easily, effectively and ethically! No tricks, no gimmicks, no con jobs!
Author: Jackie Wade
Publisher: Harriman House Limited
ISBN: 1908003081
Category : Business & Economics
Languages : en
Pages : 90
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Book Description
Every new business owner and aspiring entrepreneur will face one common challenge as they set out on their exciting journey - SALES; finding the right customers and getting them to part with their cash and buy. Like anything in life, you can do this the hard way or the easy way. You can delay, procrastinate, and wait for the telephone to ring or for business to come through the door. It may happen, but then again it may not! Alternatively, you can take control and get proactive - get selling and get SALES. In a cluttered, noisy marketplace, it's not necessarily about the best, newest or most exciting product in town; it's much more about connecting with the right customers, getting your message across with clarity and pizzazz and then helping people to take action with you and buy. Otherwise, stalemate, stagnation or decline - no sales, no customers, no business! Successful Selling for Small Business will: - help you 'get' sales; - help you develop a logical, 'can-do' approach to selling which fits your values, your business, you; - give you a sales habit or process for life, not just a quick fix; - demystify the selling process and remove any negative myths or perceptions; - help you grow your business and achieve your personal goals and ambitions. Successful Selling for Small Businesses is a straight-talking, jargon-free book which will help you get sales easily, effectively and ethically! No tricks, no gimmicks, no con jobs!
Author: Jackie Wade
Publisher:
ISBN:
Category : Selling
Languages : en
Pages :
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Book Description
Author: William Winston
Publisher: Routledge
ISBN: 1317952952
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.
Author: Dustin Ruge
Publisher: Thunderbird Publishing
ISBN: 0990504646
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
The Top 20%: Why 80% of small businesses fail at SALES & MARKETING and how you can succeed is a new book published by best-selling author and industry veteran Dustin W Ruge. In the book, Dustin covers the critical aspects as to why 80% of small businesses fail and how to successfully create a sales and marketing strategy that can help get any small business professional to the top 20% in their industry. Book Endorsements From Sales Industry Leaders: “Anyone who’s ever wanted to become a top-notch small business owner can confidently benefit from the down-to-earth knowledge in this book.” —Michael LeBoeuf, Best-Selling Author of How to Win Customers and Keep Them for Life “It's amazing to find someone like Dustin, who has such an understanding of professional advertising.” —Larry Deutsch, Founder and President, Patient Marketing Specialists “Outstanding! A must-read for anyone who wants a successful career as a business professional.” —Christopher Levinson, Administrator of Vititoe Law Group/Consumer Advocate “This book is going on my ‘must-read list’ for all my new clients!” —Stephen Fairley, CEO, The Rainmaker Institute
Author: Russell L. Brown
Publisher: Bookworld Services
ISBN: 9780965740005
Category : Business enterprises
Languages : en
Pages : 0
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Book Description
This text covers every aspect of buying and selling a business. It describes an easy five-step method to valuing any business, lays out the buyer's and seller's responsibilities, advises on the best time to sell a business, and gives the pros and cons of using business brokers. The text describes the all-important 3-step negotiation process, and essential franchise considerations.
Author: Mike White
Publisher: Author House
ISBN: 1496999789
Category : Fiction
Languages : en
Pages : 179
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Book Description
We show you how to: Be an effective face to face and social networker Make effective telephone sales calls Conduct productive meetings Make powerful PowerPoint presentations Successfully negotiate and close the deal There are many guide books that support sales people and small business in advising them of what they should do not what to do. CanSellWillSell aims to give you a single reference point to give you the confidence, tools and techniques to know how to achieve success in sales. This guide is for business owners who don't have a background in sales, but value its importance and for sales people needing a reminder of the basics of effective selling. The content comes from a combination of lessons learned, experiences enjoyed and advice received from over 30 years experience in sales, sales management and sales training. Bringing all this together to provide a step by step guide to the sales process has a simple aim to share best practice in an easily to follow format and support you in your sales activities.
