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Author: Janine Lopiano-Misdom
Publisher: HarperBusiness
ISBN: 9780887308758
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Remember when body piercing was radical? Now it's another fad practiced by suburban kids. Retro sixties and seventies? Done that; the self-indulgent eighties is the decade of the moment. But what about the trends of tomorrow? How do you find out what's in store for the youth generation before it hits the mainstream? Listen to the people who make it their business to track the trends: Janine Lopiano-Misdom and Joanne De Luca of Sputnik, an innovative market research firm that examines today's alternative youth cultures for clues to tomorrow's mainstream trends and markets. Street Trends offers an engrossing, provocative look at the hidden centers of urban street cultures, identifies important new trends emerging from the streets and predicts how they will impact the culture at large. Take veganism. It's a good bet that this hot fringe trend will negatively affect the booming meat industry. And MTV? Its glory days are numbered as more and more suburban kids, following in the footsteps of their more hard-core urban counterparts, tune in to the more thoughtful Discovery Channel. The accuracy of Sputnik's predictions has earned them a client base that includes high-profile companies such as Reebok International, PepsiCo., Levis-Strauss, Burlington Industries, Shiseido International, and the National Football League Properties. Venturing deep into the fringe subculture, Lopiano-Misdom and De Luca identify the latest trends to emerge from the street: The Bionic Being--the urge to take their bodies and minds to another place through herbs, exercise, drugs, implants and clothing Freestyling--the no-rules approach to everything they do, with an emphasis on spontaneity and creativity DIY--do-it-yourself--and entrepreneurial creed that finds succeeds outside the confines of the corporation Technorganics--a new generation utilizing technology to create traditions, customs and a sense of family and community The Immaculate Perception--the ultimate in hygiene, whereby kids go to new lengths to protect themselves against germs, pollution and a stressful environment to reach their own "purtopia" Intriguing, enlightening and relentlessly fascinating, Street Trends is the pipeline to the underground that businesses need to anticipate the consumer markets of the future.
Author: Janine Lopiano-Misdom
Publisher: HarperBusiness
ISBN: 9780887308758
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
Remember when body piercing was radical? Now it's another fad practiced by suburban kids. Retro sixties and seventies? Done that; the self-indulgent eighties is the decade of the moment. But what about the trends of tomorrow? How do you find out what's in store for the youth generation before it hits the mainstream? Listen to the people who make it their business to track the trends: Janine Lopiano-Misdom and Joanne De Luca of Sputnik, an innovative market research firm that examines today's alternative youth cultures for clues to tomorrow's mainstream trends and markets. Street Trends offers an engrossing, provocative look at the hidden centers of urban street cultures, identifies important new trends emerging from the streets and predicts how they will impact the culture at large. Take veganism. It's a good bet that this hot fringe trend will negatively affect the booming meat industry. And MTV? Its glory days are numbered as more and more suburban kids, following in the footsteps of their more hard-core urban counterparts, tune in to the more thoughtful Discovery Channel. The accuracy of Sputnik's predictions has earned them a client base that includes high-profile companies such as Reebok International, PepsiCo., Levis-Strauss, Burlington Industries, Shiseido International, and the National Football League Properties. Venturing deep into the fringe subculture, Lopiano-Misdom and De Luca identify the latest trends to emerge from the street: The Bionic Being--the urge to take their bodies and minds to another place through herbs, exercise, drugs, implants and clothing Freestyling--the no-rules approach to everything they do, with an emphasis on spontaneity and creativity DIY--do-it-yourself--and entrepreneurial creed that finds succeeds outside the confines of the corporation Technorganics--a new generation utilizing technology to create traditions, customs and a sense of family and community The Immaculate Perception--the ultimate in hygiene, whereby kids go to new lengths to protect themselves against germs, pollution and a stressful environment to reach their own "purtopia" Intriguing, enlightening and relentlessly fascinating, Street Trends is the pipeline to the underground that businesses need to anticipate the consumer markets of the future.
Author: Yoko Yagi
Publisher: Abrams
ISBN: 1683352327
Category : Design
Languages : en
Pages : 520
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Book Description
Tokyo is home to a creative and daring street-style scene, rich with subcultures and shaped by constant motion. In Tokyo Street Style, fashion writer Yoko Yagi explores influential trends, covering an eclectic range of styles from kawaii cute to genderless looks, while designers, editors, models, stylists, and other important personalities in the Tokyo fashion scene share their individual approaches to style in interviews. Moving from a glimpse of the outrageous fashion found on the streets of Harajuku to everyday-chic work and weekend attire, this comprehensive guide offers a lively overview of an extraordinary urban culture with a rich collection of inspirational photographs and practical guidance for cultivating Tokyo style, no matter where you live. Concluding with a curated selection of the best boutiques and vintage stores, along with some of the most fashionable places to eat and drink, Tokyo Street Style is a colorful lookbook and travel guide filled with insight from Japan’s most fascinating tastemakers.
Author: Jennifer Grayer Moore
Publisher: Bloomsbury Publishing USA
ISBN: 1440844623
Category : Performing Arts
Languages : en
Pages : 394
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Book Description
A comprehensive resource that will prove invaluable to fashion historians, this book presents a detailed exploration of the breadth of visually arresting, consumer-driven styles that have emerged in America since the 20th century. What are the origins of highly specific denim fashions, such as bell bottoms, skinny jeans, and ripped jeans? How do mass media and popular culture influence today's street fashion? When did American fashion sensibilities shift from conformity as an ideal to youth-oriented standards where clothing could boldly express independence and self-expression? Street Style in America: An Exploration addresses questions like these and many others related to the historical and sociocultural context of street style, supplying both A–Z entries that document specific American street styles and illustrations with accompanying commentary. This book provides a detailed analysis of American street and subcultural styles, from the earliest example reaching back to the early 20th century to contemporary times. It reviews all aspects of dress that were part of a look, considering variations over time and connecting these innovations to fashionable dress practices that emerged in the wakes of these sartorial rebellions. The text presents detailed examinations of specific dress styles and also interrogates the manifold meanings of dress practices that break from the mainstream. This book is a comprehensive resource that will prove invaluable to fashion historians and provide fascinating reading for students and general audiences.
Author: Robbie Quinn
Publisher: Abrams
ISBN: 1647006783
Category : Photography
Languages : en
Pages : 509
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Book Description
Fashion and wisdom from style rebels in New York City and beyond In a world where stores, clothes, and trends have become increasingly standardized, fashion is one of the most powerful ways to explore and express our personalities, identities, and individuality. For years, renowned photographer Robbie Quinn has come across style rebels and bold expressionists on the streets of NYC and the world’s largest cities, stopping them for impromptu photoshoots and testimonials. He’s even given these eccentric lovers of style a name: Street Unicorns. In these pages, Quinn shares the portraits, viewpoints, and aspirations of more than 250 Street Unicorns with the hopes of inspiring readers to rediscover the most authentic parts of themselves. A vibrant declaration against ageism, racism, homophobia, and all other discriminations, this book is a love letter to those who aren’t afraid to stand out, embrace nonconformity, and share who they are with the world.
Author: Brent Luvaas
Publisher: Bloomsbury Publishing
ISBN: 1474262902
Category : Social Science
Languages : en
Pages : 337
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Book Description
Winner of the 2019 John Collier Jr Award Street style blogging has experienced a meteoric rise in popularity over the last decade. Amateur photographers, often with no formal training in fashion, have become critical arbiters of taste and trends, influencing the representations that appear in magazines and on runways, and putting new cities on the fashion world map. This cutting-edge book documents the evolution of street style photography, from the fieldwork photos of early anthropology to the glamorized snapshots that appear on blogs today, and explores the structural shifts in the global fashion industry that street style has helped bring about. Chronicling author and anthropologist Brent Luvaas' experience over three years of blogging through vivid street imagery and rich ethnographic detail, this book turns the lens of street style photography back onto anthropology itself, arguing that the phenomenon is a powerful mode of amateur ethnography. Bloggers blur the distinction between professional and amateur, insider and outsider, self and brand. This book documents that blur from the ground level-from the streets of Philadelphia to the sidewalks of New York Fashion Week. Street Style is an essential read for students and scholars of fashion, anthropology, sociology, media and cultural studies, and fans of street style photography alike.
Author: Aki Choklat
Publisher: Bloomsbury Publishing
ISBN: 1474269737
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. Industry Insight Interviews: Peter Betsche, CEO, Arvenco David Edgar, one of the founding partners of Bureaux Design Associates (BDA) Michael Fisher, Creative Director – Menswear, Fashion Snoops Jaana Jätyri, founder of Trendstop Volker Ketteniss, Head of Menswear, WGSN Sandy MacLennan, founder of East Central Studios Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of Munich Geraldine Wharry, founder of Trend Atelier
Author: Dimitrios Theodoridis
Publisher: Omega Publishers
ISBN:
Category : Self-Help
Languages : en
Pages : 50
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Book Description
Discover the captivating world of fashion through the eyes of an actor-model in Glamour and Grit: Inside the World of Fashion. This insider's perspective delves into the dynamic industry that shapes trends and celebrates creativity From red carpet glamour to authentic street style, explore haute couture craftsmanship, global fashion diversity, and technological innovations. Learn about the business of fashion, sustainable practices, and the spectacle of fashion weeks and runway shows. Filled with personal anecdotes and expert insights, Glamour and Grit offers a comprehensive and engaging look at fashion's ever-evolving landscape. Whether you're a fashion enthusiast, aspiring model, or simply curious about the world of fashion, this book provides a unique and enlightening journey through the artistry and passion of this captivating industry.
Author: GURMEET SINGH DANG
Publisher: GURMEETWEB TECHNICAL LABS
ISBN: 8196549717
Category : Self-Help
Languages : en
Pages : 1711
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Book Description
Author: Lee Bofkin
Publisher: Firefly Books
ISBN: 9781770854857
Category : Graffiti
Languages : en
Pages : 0
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Book Description
"First published in Great Britain in 2014 by Cassell, a division of Octopus Publishing Group Ltd, Endeavour House"--Title page verso.
Author: Dr Sukhvir Singh
Publisher: LWRN Studio
ISBN: 8196725647
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
Welcome to "Fashion Merchandising" authored by Dr. Sukhvir Singh, Professor and Associate Dean of the Faculty of Fashion and Design at SGT University, Gurgaon. This book is the culmination of years of research, teaching, and industry experience, aimed at providing readers with a comprehensive understanding of the intricacies of fashion business and merchandising. Fashion merchandising is a dynamic field that sits at the intersection of creativity and commerce. It encompasses a wide range of activities, from trend forecasting and product development to retail management and consumer behaviour analysis. In this book, I have endeavoured to cover these diverse aspects comprehensively, offering readers a holistic view of the fashion merchandising landscape. Throughout the chapters of this book, readers will embark on a journey that explores the fundamental principles of fashion merchandising, delves into the intricacies of retail management, and examines the latest trends and technologies shaping the industry. Drawing from real-world examples and case studies, I have sought to provide practical insights and actionable strategies that readers can apply in their academic pursuits and professional endeavours. Whether you are a student aspiring to enter the world of fashion, an educator seeking to enhance your curriculum, or a seasoned professional looking to stay abreast of industry trends, "Fashion Merchandising" offers something for everyone. It is my sincere hope that this book serves as a valuable resource and inspires readers to embark on their own journey of exploration and discovery within the dynamic realm of fashion merchandising.
