Strategy for International Branding of the Nordic Region 2022–2024 PDF Download
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Author: Nordic Council of Ministers Secretariat
Publisher: Nordic Council of Ministers
ISBN: 9289374039
Category : Social Science
Languages : en
Pages : 20
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Book Description
Available from: https://pub.norden.org/politiknord2022-729/ With this revised strategy for branding of the Nordic region, the ship that was set to sail in the slipstream of the successful cultural initiative in Washington’s Kennedy Center in 2013 has found it’s right course and is continuously gaining pace. As with any long voyages you need a clear goal in the horizon, while also being aware that you’ll never move in a straight line. Detours are necessary and obstacles are hard to avoid along the way. The same thing goes when it comes to branding. Trial and error is part of the process that moves the project forward – for instance, who would have thought that the whole world would more or less shut down due to a pandemic? Also, a new vision declaration for the Nordic Co-operation has seen the day of light: The Nordic region will become the most sustainable and integrated region in the world by 2030. This third version of the Strategy for International Branding of the Nordic Region will contribute to achieve this vision, by focusing the branding efforts on and sharing Nordic know-how and contributions to the UN Sustainable Development Goals.
Author: Nordic Council of Ministers Secretariat
Publisher: Nordic Council of Ministers
ISBN: 9289374039
Category : Social Science
Languages : en
Pages : 20
Get Book Here
Book Description
Available from: https://pub.norden.org/politiknord2022-729/ With this revised strategy for branding of the Nordic region, the ship that was set to sail in the slipstream of the successful cultural initiative in Washington’s Kennedy Center in 2013 has found it’s right course and is continuously gaining pace. As with any long voyages you need a clear goal in the horizon, while also being aware that you’ll never move in a straight line. Detours are necessary and obstacles are hard to avoid along the way. The same thing goes when it comes to branding. Trial and error is part of the process that moves the project forward – for instance, who would have thought that the whole world would more or less shut down due to a pandemic? Also, a new vision declaration for the Nordic Co-operation has seen the day of light: The Nordic region will become the most sustainable and integrated region in the world by 2030. This third version of the Strategy for International Branding of the Nordic Region will contribute to achieve this vision, by focusing the branding efforts on and sharing Nordic know-how and contributions to the UN Sustainable Development Goals.
Author: Christian Dragin-Jensen
Publisher: Springer Nature
ISBN: 3031731875
Category :
Languages : en
Pages : 292
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Book Description
Author:
Publisher: Nordic Council of Ministers
ISBN: 9289359846
Category : Business & Economics
Languages : en
Pages : 44
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Book Description
The Nordic region is attractive. For a long time, the Nordic region has been attracting international recognition, thanks to unique achievements in cuisine, design, films, music and literature. We find success stories like these in all the Nordic countries, and many of them have a common Nordic format – a Nordic trademark. However, the Nordic region first started to distinguish itself on the international stage in the aftermath of the financial crisis. It showed that the Nordic welfare and political model was once again capable of renewing itself. Countries around the world then began to discuss whether our model could serve as a possible buffering and stabilizing factor in an increasingly uncertain global economy. We in the Nordic region are also facing a number of serious challenges. We are far from perfect, but it is perhaps this imperfection that makes us fascinating.
Author: John Benedicto Krejsler
Publisher: Taylor & Francis
ISBN: 1040108202
Category : Education
Languages : en
Pages : 235
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Book Description
This edited volume scrutinises the Nordic dimension within education and how this notion affects, frames and sets direction for school and education in policy, practice and educational research. The book interrogates what unites and divides Denmark, Finland, Iceland, Norway and Sweden and analyses how the notion of the Nordic dimension has become conceptualised and institutionalised in different educational settings. Comparative studies of national education policies and practice across these five small North European countries – and Scotland as a case beyond – explore how the Nordic dimension relates to national, regional and transnational collaborations. Further, the book queries the degree to which what are typically considered Nordic approaches to social welfare, gender equality, diversity and international outlook have, in actual fact, affected education. Ultimately, the book explores the realities and myths associated with the idea of the Nordic dimension, and in relation to the wider context of integration within the European region. The book will be of interest to researchers, scholars and postgraduate students working in international and comparative education; education policy and politics; teaching and learning; and in European cultural studies.
Author:
Publisher:
ISBN: 9789289359856
Category :
Languages : en
Pages :
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Book Description
Author: Friðrik Larsen
Publisher: Springer
ISBN: 3319571982
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.
Author: Wayne C. Thompson
Publisher: Rowman & Littlefield
ISBN: 1538176130
Category : History
Languages : en
Pages : 630
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Book Description
The World Today Series: Nordic, Central, and Southeastern Europe is an annually updated presentation of each sovereign country in Nordic, Central and Southeastern Europe, past and present. It is organized by individual chapters for each country and presents a complete and authoritative overview of each region’s geography, people, history, political system, constitution, parliament, parties, political leaders, and elections. The combination of factual accuracy and up-to-date detail along with its informed projections make this an outstanding resource for researchers, practitioners in international development, media professionals, government officials, potential investors and students. Now in its 21st edition, the content is thorough yet perfect for a one-semester introductory course or general library reference. Available in both print and e-book formats and priced low to fit student and library budgets.
Author: Papineschi, Joe
Publisher: Nordic Council of Ministers
ISBN: 9289361042
Category : Nature
Languages : en
Pages : 196
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Book Description
At an important time in Nordic Waste Policy, as the 2018 Circular Economy Package makes significant updates to key European Union directives, this work looks back at the Nordic regulatory framework for waste from the 1970s and its effect upon waste prevention and recycling.At an important time in Nordic Waste Policy, as the 2018 Circular Economy Package makes significant updates to key European Union directives, this work looks back at the Nordic regulatory framework for waste from the 1970s and its effect upon waste prevention and recycling.
Author: Kristín Loftsdóttir
Publisher: Routledge
ISBN: 1134764359
Category : Social Science
Languages : en
Pages : 195
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Book Description
This book examines the influence of imperialism and colonialism on the formation of national identities in the Nordic countries, exploring the manner in which contemporary discourses in Nordic society are rendered meaningful or obscured by references to past events and tropes related to the practices and ideologies of colonialism. Against the background of Nordic 'exceptionalism', it explores the manner in which the interwoven racial, gendered and nationalistic ideologies associated with the colonial project form part of contemporary Nordic identities. An important challenge to national identities that can become increasingly inward looking, Whiteness and Postcolonialism in the Nordic Region sheds light on the ways in which certain notions and structural inequalities, understood as residue from the colonial period, become recreated or projected onto different groups. Presenting a variety of case studies drawn from Sweden, Finland, Norway, Greenland, Denmark and Iceland, this book will be of interest to scholars across the social sciences and humanities conducting research in the fields of race and ethnicity, identity and belonging, media representations of 'the other' and colonialism and postcolonialism.
Author: Haldor Byrkjeflot
Publisher: Routledge
ISBN: 1000504034
Category : Political Science
Languages : en
Pages : 313
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Book Description
This critical and empirically based volume examines the multiple existing Nordic models, providing analytically innovative attention to the multitude of circulating ideas, images and experiences referred to as "Nordic". It addresses related paradoxes as well as patterns of circulation, claims about the exceptionality of Nordic models, and the diffusion and impact of Nordic experiences and ideas. Providing original case studies, the book further examines how the Nordic models have been constructed, transformed and circulated in time and in space. It investigates the actors and channels that have been involved in circulating models: journalists and media, bureaucrats and policy-makers, international organizations, national politicians and institutions, scholars, public diplomats and analyses where and why models have travelled. Finally, the book shows that Nordic models, perspectives, or ideas do not always originate in the Nordic region, nor do they always develop as deliberate efforts to promote Nordic interests. This book will be of key interest to Nordic and Scandinavian studies, European studies, and more broadly to history, sociology, political science, marketing, social policy, organizational theory and public management. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
