Author: Robert Zimmerman
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 50
Book Description
This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a broad campus audience, the brochure examines the development of social marketing and uses 10 campus examples to illustrate ways to popularize positive ideas and attitudes, and encourage favorable changes in social values and individual behavior. Commercial marketing principles, summed up as the four Ps: product, price, place, and promotion, are translated into equivalent elements for use in a social marketing campaign. The report emphasizes the importance of appropriate research and evaluation and recommends that research be focused on four areas: (1) the problem the campaign will address; (2) the audience; (3) the messages; and (4) the communication channels to be used. Since data gathered before a campaign are essential for measuring its impact afterward, it is suggested that the requirements for an evaluation be considered during the planning stage. Appended are a list of resources and estimated costs of a social marketing program. (Contains 11 endnotes.) (BF)
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
Author: Robert Zimmerman
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 50
Book Description
This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a broad campus audience, the brochure examines the development of social marketing and uses 10 campus examples to illustrate ways to popularize positive ideas and attitudes, and encourage favorable changes in social values and individual behavior. Commercial marketing principles, summed up as the four Ps: product, price, place, and promotion, are translated into equivalent elements for use in a social marketing campaign. The report emphasizes the importance of appropriate research and evaluation and recommends that research be focused on four areas: (1) the problem the campaign will address; (2) the audience; (3) the messages; and (4) the communication channels to be used. Since data gathered before a campaign are essential for measuring its impact afterward, it is suggested that the requirements for an evaluation be considered during the planning stage. Appended are a list of resources and estimated costs of a social marketing program. (Contains 11 endnotes.) (BF)
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 50
Book Description
This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a broad campus audience, the brochure examines the development of social marketing and uses 10 campus examples to illustrate ways to popularize positive ideas and attitudes, and encourage favorable changes in social values and individual behavior. Commercial marketing principles, summed up as the four Ps: product, price, place, and promotion, are translated into equivalent elements for use in a social marketing campaign. The report emphasizes the importance of appropriate research and evaluation and recommends that research be focused on four areas: (1) the problem the campaign will address; (2) the audience; (3) the messages; and (4) the communication channels to be used. Since data gathered before a campaign are essential for measuring its impact afterward, it is suggested that the requirements for an evaluation be considered during the planning stage. Appended are a list of resources and estimated costs of a social marketing program. (Contains 11 endnotes.) (BF)
Leading Campus Drug and Alcohol Abuse Prevention
Author: David S. Anderson
Publisher:
ISBN: 9781948213288
Category : Alcoholism
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781948213288
Category : Alcoholism
Languages : en
Pages :
Book Description
Strategies for Campus Prevention of Alcohol and Other Drug Problems
Author: Robert Zimmerman
Publisher:
ISBN: 9780160636479
Category :
Languages : en
Pages : 42
Book Description
Publisher:
ISBN: 9780160636479
Category :
Languages : en
Pages : 42
Book Description
A Guide for College Presidents and Governing Boards
Author: M. Lee Upcraft
Publisher:
ISBN:
Category : Alcoholism
Languages : en
Pages : 80
Book Description
Publisher:
ISBN:
Category : Alcoholism
Languages : en
Pages : 80
Book Description
Faculty Member's Handbook
Author:
Publisher:
ISBN:
Category : Alcoholism
Languages : en
Pages : 68
Book Description
Publisher:
ISBN:
Category : Alcoholism
Languages : en
Pages : 68
Book Description
Research and Intervention
Author: Gerardo M. Gonzalez
Publisher: DIANE Publishing
ISBN: 0788145959
Category :
Languages : en
Pages : 133
Book Description
Brings together the views of members of the higher education community on alcohol and other drug abuse prevention and research on the college campus. Major articles are provided on four issues -- prevention theory, intervention research, environmental influences, and assessment -- with reviews of the articles by practitioners in the field of substance abuse prevention. These reviews include reactions and perspectives from a metropolitan college campus, the historically black colleges and universities, a public university, and a private university. References and sample surveys.
Publisher: DIANE Publishing
ISBN: 0788145959
Category :
Languages : en
Pages : 133
Book Description
Brings together the views of members of the higher education community on alcohol and other drug abuse prevention and research on the college campus. Major articles are provided on four issues -- prevention theory, intervention research, environmental influences, and assessment -- with reviews of the articles by practitioners in the field of substance abuse prevention. These reviews include reactions and perspectives from a metropolitan college campus, the historically black colleges and universities, a public university, and a private university. References and sample surveys.
Setting and Improving Policies for Reducing Alcohol and Other Drug Problems on Campus
Author: William DeJong
Publisher:
ISBN:
Category : Alcoholism
Languages : en
Pages : 132
Book Description
Publisher:
ISBN:
Category : Alcoholism
Languages : en
Pages : 132
Book Description
Program Administrator's Handbook
Author:
Publisher:
ISBN:
Category : Alcoholism
Languages : en
Pages : 100
Book Description
Publisher:
ISBN:
Category : Alcoholism
Languages : en
Pages : 100
Book Description
Be Vocal, be Visible, be Visionary
Author: Presidents Leadership Group (Higher Education Center for Alcohol and Other Drug Prevention)
Publisher:
ISBN:
Category : Alcoholism
Languages : en
Pages : 68
Book Description
Publisher:
ISBN:
Category : Alcoholism
Languages : en
Pages : 68
Book Description
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems, 1997
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description