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Author: Francis Eynard
Publisher:
ISBN: 9782011673701
Category :
Languages : fr
Pages : 249
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Book Description
Comment aborder les marchés internationaux ? Comment prendre en compte les différences culturelles, politiques et économiques ? Y a-t-il des spécificités dans la façon d'étudier les marchés ? Quelles stratégies mettre en place ? Le marketing doit-il être différencié ? Comment le concevoir, l'appliquer ? Quelles techniques de gestion des flux utiliser ? Dans quel cas ? Telle est la nature des interrogations que cet ouvrage se propose de traiter de manière simple et concrète, L'analyse mercatique permet d'intégrer l'aspect technique du Commerce international et de donner un sens d'utilisation aux outils.
Author: Francis Eynard
Publisher:
ISBN: 9782011673701
Category :
Languages : fr
Pages : 249
Get Book Here
Book Description
Comment aborder les marchés internationaux ? Comment prendre en compte les différences culturelles, politiques et économiques ? Y a-t-il des spécificités dans la façon d'étudier les marchés ? Quelles stratégies mettre en place ? Le marketing doit-il être différencié ? Comment le concevoir, l'appliquer ? Quelles techniques de gestion des flux utiliser ? Dans quel cas ? Telle est la nature des interrogations que cet ouvrage se propose de traiter de manière simple et concrète, L'analyse mercatique permet d'intégrer l'aspect technique du Commerce international et de donner un sens d'utilisation aux outils.
Author: Meral, Yurdagül
Publisher: IGI Global
ISBN: 1799800377
Category : Business & Economics
Languages : en
Pages : 395
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Book Description
The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.
Author: Mario Glowik
Publisher: Walter de Gruyter
ISBN: 3486709224
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
In recent decades, against the background of integrated global trade patterns, the complexity of international marketing and management has increased enormously. Accordingly, the momentum of business opportunities and challenges has accelerated, and a firm has to continuously evaluate its market environment in order to make adjustments that reflect the firm’s individual strengths and weaknesses. This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment. As discussed in the first chapters of the book, the firm’s business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies. The most efficient techniques of international market segmentation, targeting, and strategic competitive positioning are introduced. Furthermore, concepts of consumer loyalty programs and their implementation in diversified international markets are presented. An important part is dedicated to describing suitable mixes of marketing policies for firms operating in culturally heterogeneous international markets. Finally, forecasting changes in consumer behavior as a tool of planning international marketing activities is taken into consideration. Marketing control mechanisms that seek to increase efficiency of selected marketing activities further contribute to the valuable insights of this publication. Overall, the authors' intention is to combine the newest theoretical concepts with pragmatic decisions made by firms. The book is particularly suitable for undergraduate and graduate students taking courses in international marketing, strategic and cultural management. Executives and practitioners involved in business can take fundamental and updated knowledge from this publication, which hopefully will improve their competitive positions against their rivals in the global arena.
Author: Annick Busseau
Publisher: FeniXX
ISBN: 2402342374
Category : Business & Economics
Languages : fr
Pages : 338
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Book Description
Cet ouvrage, conforme au référentiel du Brevet de Technicien Supérieur du commerce international, s'adresse à tous les étudiants et responsables d'entreprises, qui souhaitent connaître les stratégies et les pratiques du commerce international. Tous les BTS, IUT, DEUG, DESS, écoles de commerce, formation continue et PME-PMI, y trouveront les bases fondamentales d'une discipline en constante évolution. L'organisation des activités de commerce international est présentée dans le cadre d'une chronologie export. « Stratégies et techniques du commerce international » aborde les sujets indispensables qui donnent - aux étudiants et aux entreprises - les outils pour réussir les opérations d'importation ou d'exportation, et mieux pénétrer les marchés étrangers. L'ouvrage offre des connaissances et une réflexion sur le macro-environnement (au niveau mondial et communautaire), et sur l'internationalisation de l'entreprise, avec les stratégies possibles à mettre en œuvre vis-à-vis de la concurrence. Des méthodes sont proposées pour ouvrir les marchés extérieurs (prospection, circuits de distribution, règlements). Les différentes techniques de la logistique (transport, assurance, douane) sont soumises aux utilisateurs, afin qu'ils déterminent les choix appropriés à leurs activités. Une dernière partie est consacrée aux opérations hors commerce courant (appel d'offres, négoce et compensation). Des documents, en français ou en anglais, d'usage quotidien dans la vie des entreprises, illustrent les explications théoriques. Une liste de mots du vocabulaire spécifique, et un lexique en langue étrangère, complètent certains chapitres.
Author: Institute for Research on Public Policy
Publisher: IRPP
ISBN: 9780886451240
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
This document contains the conference proceedings drawing together contributions from a number of prominent Canadians and international specialists from different disciplines and from the private, academic and public sectors in an effort to explore the links between intellectual property rights, corporate strategies, research needs, consumer interests and Canadian policy choices.
Author: Peter W Turnbull
Publisher: Routledge
ISBN: 1135124272
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author: Patrick Messerlin
Publisher: FeniXX
ISBN: 2130720676
Category : Business & Economics
Languages : fr
Pages : 433
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Book Description
Ce manuel présente les théories pures du commerce international selon le modèle de Ricardo et selon celui d'Heckscher-Ohlin. Il explique ensuite les incidences sur la libéralisation des échanges des règles de concurrence et enfin l'impact des mesures de protection dans les économies des petits et des grands pays. « Copyright Electre »
Author: Ordóñez de Pablos, Patricia
Publisher: IGI Global
ISBN: 146664754X
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
There is a high demand in our society to adopt emerging technologies in all aspects of business and economic activity. As traditional business practices and economic activity are occurring in a global context, new areas of economic development are being recognized as the key enablers of wealth and income production. International Business Strategy and Entrepreneurship: An Information Technology Perspective discusses innovative solutions to research problems and high performance systems while emphasizing the role of IT and management for sustainable development. This book brings together academics, researchers, entrepreneurs, policy makers and government officers aiming to contribute to the debate of technology related to international business and strategic management.
Author: New York Public Library. Research Libraries
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 582
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Book Description
Author:
Publisher: Odile Jacob
ISBN: 2738187560
Category :
Languages : en
Pages : 318
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Book Description
