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Author: Simone D'Alessandro
Publisher: Cambridge Scholars Publishing
ISBN: 152756343X
Category : Social Science
Languages : en
Pages : 165
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Book Description
This book details a 15-year theoretical and practical research study that destroys the clichés of creative processes and inaugurates a reflective sociology on serendipity. In today’s highly innovative organizations, creative processes are proceduralized in the form of techniques and give rise to routine phenomena. This text hybridizes paradigms such as Donati’s relational sociology, the Luhmanian systemic approach, Von Foerster’s radical constructivism, Sennett’s ideas on the craftsman, the ideas of Wittgenstein and Searle on language, and the ideas of Dummett and Goedel on logic, as well as Hofstadter’s on artificial intelligence. Drawing on over 600 works, including essays and articles, the currents of thought of scholars who have dealt with the topic are identified here. The 200 techniques surveyed present common elements, such as common meta-rules of opposition, combination, and separation that determine creative behavior and are triggered by a recursive but paradoxical relationship between thought and language.
Author: Simone D'Alessandro
Publisher: Cambridge Scholars Publishing
ISBN: 152756343X
Category : Social Science
Languages : en
Pages : 165
Get Book Here
Book Description
This book details a 15-year theoretical and practical research study that destroys the clichés of creative processes and inaugurates a reflective sociology on serendipity. In today’s highly innovative organizations, creative processes are proceduralized in the form of techniques and give rise to routine phenomena. This text hybridizes paradigms such as Donati’s relational sociology, the Luhmanian systemic approach, Von Foerster’s radical constructivism, Sennett’s ideas on the craftsman, the ideas of Wittgenstein and Searle on language, and the ideas of Dummett and Goedel on logic, as well as Hofstadter’s on artificial intelligence. Drawing on over 600 works, including essays and articles, the currents of thought of scholars who have dealt with the topic are identified here. The 200 techniques surveyed present common elements, such as common meta-rules of opposition, combination, and separation that determine creative behavior and are triggered by a recursive but paradoxical relationship between thought and language.
Author: Maurizio Mercurio
Publisher:
ISBN: 9788886696289
Category : Language Arts & Disciplines
Languages : it
Pages : 496
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Book Description
Per chi è questo libro? Un libro, come ogni progetto di marketing, è costruito attorno al suo target. I nostri target sono due: gli studenti delle facoltà che portano a una carriera nella comunicazione e nel marketing e chi di queste strutture è già preda. Cosa contiene questo libro? Cultura della comunicazione (non solo nozioni), metodo, gerarchie fra i principi per mettere ordine nei processi decisionali. In modo particolare mette a fuoco la strategia di comunicazione (il piano dei contenuti per ottenere il massimo ritorno dall'investimento pubblicitario). Cosa caratterizza questo libro? L'attenzione privilegiata alla marca, (la relazione marca/prodotto). Lo sforzo costante di abituare il lettore a trovare nell'environment nuove "vision". La cultura trasversale dell'innovazione. L'impiego congiunto del pensiero laterale e del pensiero sillogistico per trovare, con metodo, i benefit che fanno la differenza. Per progettare valori di marca capaci di fare la differenza. Per inventarvi la differenza quando tutto sembra piatto e indistinto. Per lasciare con pragmatismo un segno differente là dove solo la forma fa la differenza. Il vantaggio della differenza è marketing in azione.
Author: Eva Lavric
Publisher: Narr Francke Attempto Verlag
ISBN: 3823305220
Category : Literary Criticism
Languages : en
Pages : 346
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Book Description
Wie kommen Fußballklubs mit der Sprachenvielfalt in der Mannschaft zurecht? Welche Funktionär:innen und Politiker:innen beschimpfen französische Fans auf ihren Foren? Ticken "Live-Ticker" in verschiedenen Kulturen gleich oder unterschiedlich? Wenn bei einem Fußball-Videogame der digitale Schiedsrichter Abseits konstatiert, kann man dann auch dagegen sein? Wie kämpfen Fans für die Beibehaltung der traditionellen Stadiennamen? Um welche Mannschaften handelt es sich bei den Rivalen "Herne-West" und "Lüdenscheid Nord"? Inwiefern bestimmt die Kultur Ghanas die Bildhaftigkeit seiner Fußballkommentare? Dieses Buch beantwortet nicht nur alle Ihre Fragen über Sprache(n) und Fußball, sondern auch viele weitere, die Sie sich noch nicht gestellt haben. Eine Fülle an linguistischen Disziplinen, zahlreiche Länder und Sprachen auf mehreren Kontinenten: der Fußball bringt sie alle zusammen.
Author: Alan R. Andreasen
Publisher: Georgetown University Press
ISBN: 9781589013162
Category : Law
Languages : en
Pages : 228
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Book Description
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
Author: Pietro Basso
Publisher: Franco Angeli
ISBN:
Category : Business & Economics
Languages : it
Pages : 212
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Book Description
Author: Umberto Eco
Publisher:
ISBN:
Category : Linguistics
Languages : it
Pages : 488
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Book Description
Author:
Publisher:
ISBN:
Category : Language and languages
Languages : it
Pages : 588
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Book Description
Author: World Bank
Publisher: World Bank Publications
ISBN: 1464813566
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.
Author:
Publisher:
ISBN:
Category : Applied linguistics
Languages : it
Pages : 592
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Book Description
Author: Robert S. Pomeroy
Publisher: IUCN
ISBN: 2831707358
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Guidebook which aims to improve MPA management by providing a framework that links the goals and objectives of MPAs with indicators that measure management effectiveness. The framework and indicators were field-tested in 18 sites around the world, and results of these pilots were incorporated into the guidebook. Published as a result of a 4-year partnership of IUCN's World Commission on Protected Areas-Marine, World Wildlife Fund, and the NOAA National Ocean Service International Program Office.
