Author: Eddie Fisher
Publisher: GRIN Verlag
ISBN: 3640116054
Category :
Languages : en
Pages : 206
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Book Description
Thesis (M.A.) from the year 1999 in the subject Sociology - Work, Profession, Education, Organisation, grade: Pass, Lancaster University, language: English, abstract: This dissertation discusses the importance of strategic people project management in critical cultural change projects. Appropriate people management in projects is as important as the application of tools and techniques. People make things happen. Their input into the delivery of goals and objectives is essential. These can be achieved by sharing knowledge, good communications and working as one team. I argue that nobody is perfect but a team can be. People in projects really matter. Tools and techniques assist project managers to manage their projects better but they are not a panacea to successful project management. They are simply there to be used as means to assist the project manager to manage his projects better. My approach to strategic people project management proved highly effective to bring together the people elements of this project. Project Managers should familiarise themselves with and adopt the learning outcomes of this dissertation and consider applying these in their projects in future.
Author: Eddie Fisher
Publisher: GRIN Verlag
ISBN: 3640105060
Category : Social Science
Languages : en
Pages : 198
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Book Description
Thesis (M.A.) from the year 1999 in the subject Sociology - Work, Education, Organisation, grade: Pass, Lancaster University, language: English, abstract: This dissertation discusses the importance of strategic people project management in critical cultural change projects. Appropriate people management in projects is as important as the application of tools and techniques. People make things happen. Their input into the delivery of goals and objectives is essential. These can be achieved by sharing knowledge, good communications and working as one team. I argue that nobody is perfect but a team can be. People in projects really matter. Tools and techniques assist project managers to manage their projects better but they are not a panacea to successful project management. They are simply there to be used as means to assist the project manager to manage his projects better. My approach to strategic people project management proved highly effective to bring together the people elements of this project. Project Managers should familiarise themselves with and adopt the learning outcomes of this dissertation and consider applying these in their projects in future.
Author: Graham Friend
Publisher: Bloomberg Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
"A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher.
Author: Leslie de Chernatony
Publisher: Routledge
ISBN: 1136439935
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
Author: Adrienne Curry
Publisher: Routledge
ISBN: 1134252811
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Focusing on the integrated understanding of the role of systems within the business, organizationally and strategically, this book demonstrates theory by including extensive business examples, and by ending each chapter with international case studies. Topics covered include: the nature of organizations management roles and functions information as a resource systems approaches different information systems and what they can achieve structural and cultural fit and information systems change management and information systems strategic business and information systems management. Combining readability with theoretical concepts, this book is suitable for both advanced undergraduate and MBA/Masters students.
Author: Larry Percy
Publisher: Routledge
ISBN: 1136776206
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
Author: George Stonehouse
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273707523
Category : Business & Economics
Languages : en
Pages : 700
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Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author: George Stonehouse
Publisher: Routledge
ISBN: 1136423206
Category : Business & Economics
Languages : en
Pages : 502
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Book Description
'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy and strategic management * Complex issues explained in a straightforward way for students new to this topic * Student friendly learning features throughout * Case studies of varying lengths with questions included for assignment and seminar work * A discussion of both traditional theory and the most recent research in the field This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject. A web-based Tutor Resource Site accompanies the book.
Author: Nick Wreden
Publisher: Kogan Page Publishers
ISBN: 9780749450182
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness," "visibility," "impact," and "image," author Nick Wreden shifts the focus to the bottom line. He offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with profits. Wreden looks at the inefficiencies of traditional branding strategies that stress customer acquisition over customer retention. Customer loyalty, he argues, is the key to delivering profitability. With this in mind, he explores loyalty schemes, the need to own the customer experience, and the means of leveraging allies as brand ambassadors. He covers topics such as segmentation, optimization, pricing, and communication strategies and explores accountability systems such as six sigma, CRM, and scorecards. Citing examples from global brands such as IBM, Disney, Amex and KLM, the book highlights marketing practices both good and bad.
