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Author: William R. Van Cleave
Publisher: Transaction Publishers
ISBN: 9781412835220
Category : History
Languages : en
Pages : 220
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Book Description
Materiale fra en konference i Juni 1978, sponsoreret af National Strategy Information Center på baggrund af arbejde fra en uafhængig studiegruppe, Strategic Alternatives Team. Konferencen faldt sted under SALT II debaten.
Author: William R. Van Cleave
Publisher: Transaction Publishers
ISBN: 9781412835220
Category : History
Languages : en
Pages : 220
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Book Description
Materiale fra en konference i Juni 1978, sponsoreret af National Strategy Information Center på baggrund af arbejde fra en uafhængig studiegruppe, Strategic Alternatives Team. Konferencen faldt sted under SALT II debaten.
Author: William R. Van Cleave
Publisher:
ISBN:
Category : STRATEGIC NUCLEAR WEAPON SYSTEMS
Languages : en
Pages : 228
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Book Description
Result of a conference sponsored by the National Strategy Information Center, June 27-29, 1978.
Author: United States. Congress. Senate. Committee on Armed Services
Publisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages : 1668
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Book Description
Author: Marcus G. Raskin
Publisher: Transaction Publishers
ISBN: 9781412838412
Category : History
Languages : en
Pages : 550
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Book Description
The evolution of the national security state in the United States can be traced from the political, military, and economic dimensions of American power in the postwar world. In Raskin's view, the United States emerged from the Second World War with tremendously increased prestige and material power, and American leadership created a national security apparatus as a planning instrument to ensure national stability, to mute class conflicts, and to secure the domestic economy. This state then became the basis around the world for covert and overt imperialism. The consensus that developed served to maintain stability at home and to guide the modern empire abroad. This development required a state that was orderly and that was predicated on modern bureaucracy, which operated within the values and assumptions of the ruling elites. The national security state system was successful primarily in the economic sphere, with bipartisan foreign-policy decision making aimed at ensuring a stable business climate at home and abroad. Military involvement in Indochina evidenced the decline of American hegemony; the genocidal nature of the arms race and the questions raised by protestors of the sixties signaled the break up of the national security consensus. Raskin concludes the book with an examination of alternative directions, especially regarding the need and the possibilities for renewed public debate of national policy and purpose.
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 776
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Book Description
Author: Keith B. Payne
Publisher: Routledge
ISBN: 0429725884
Category : Political Science
Languages : en
Pages : 182
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Book Description
This book critically examines U.S. attempts to establish a nuclear deterrent against the Soviet Union and offers new approaches to dealing with the changing strategic environment. Dr. Payne maintains that the most influential theories of nuclear deterrence--Assured Vulnerability and Flexible Targeting—are unrealistic, given Soviet foreign policy and attitudes toward nuclear war, and no longer adequately meet the requirements of U.S. national security. Identifying an approach compatible with U.S. security commitments, he argues that future U.S. policy should focus on defeating the "Soviet theory of victory"--on threatening Soviet military forces and domestic and external political control assets, while also defending the U.S. against nuclear attack. The discussion covers recent developments, among them the "new nuclear strategy" of the Carter administration and President Reagan's new weapons program.
Author: Jake Garn
Publisher: Institute for Foreign Policy Analysis, Incorporated
ISBN:
Category : History
Languages : en
Pages : 102
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Book Description
SCOTT (Copy 1): From the John Holmes Library collection.
Author: S. Soundaian
Publisher: MJP Publisher
ISBN:
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies
Author: Vinod K. Aggarwal
Publisher: Stanford University Press
ISBN: 9780804749008
Category : Political Science
Languages : en
Pages : 314
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Book Description
This volume analyzes trade agreements in Latin America since the mid-1980s, and provides a theoretical framework that highlights the political-economic tradeoffs entailed in different trade strategies formulated and pursued by different countries in the region. It contains detailed, empirically grounded studies of Argentina, Brazil, Chile, Mexico, and the Mercosur block as a whole.
Author: Barry J. McLeish
Publisher: John Wiley & Sons
ISBN: 0470925531
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.
