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Author: David W. Cravens
Publisher:
ISBN: 9780256078985
Category : Marketing
Languages : en
Pages : 742
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Book Description
Author: David W. Cravens
Publisher:
ISBN: 9780256078985
Category : Marketing
Languages : en
Pages : 742
Get Book Here
Book Description
Author: David W. Cravens
Publisher:
ISBN: 9780256033700
Category : Case Studies
Languages : en
Pages :
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Book Description
Author: David W. Cravens
Publisher:
ISBN: 9780256051544
Category : Marketing
Languages : en
Pages : 803
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Book Description
Author: David W. Cravens
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 776
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Book Description
Author: David W. Cravens
Publisher:
ISBN: 9780072429480
Category :
Languages : en
Pages : 843
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Book Description
Author: Cravens
Publisher: McGraw-Hill Companies
ISBN: 9781259891809
Category :
Languages : en
Pages : 672
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Book Description
Author: David W. Cravens
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 712
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Book Description
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
Author: Russell Abratt
Publisher: Routledge
ISBN: 0429951558
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
Author: Douglas West
Publisher: Oxford University Press, USA
ISBN: 0199556601
Category : Business & Economics
Languages : en
Pages : 613
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Book Description
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Author: David W. Cravens
Publisher:
ISBN:
Category :
Languages : en
Pages : 803
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Book Description
