Strategic Management Communication for Leaders PDF Download
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Author: Robyn Walker
Publisher: Wessex, Incorporated
ISBN: 9780999486115
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Author: Robyn Walker
Publisher: Cengage Learning
ISBN: 9780538473422
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Succeed in the business world and this course with STRATEGIC MANAGEMENT COMMUNICATION, 2e, International Edition! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking and Responsible Communication boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course.
Author: Robyn Walker
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Author: Vicki Gunther
Publisher: Rowman & Littlefield
ISBN: 1442209429
Category : Education
Languages : en
Pages : 199
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Book Description
Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process--why it's critical for schools, and how it can be executed well--they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.
Author: Anne Gregory
Publisher: Taylor & Francis
ISBN: 1000603415
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.
Author: Anthony Normore
Publisher: Business Science Reference
ISBN: 9781522585169
Category : Communication in management
Languages : en
Pages : 0
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Book Description
"This book explores the theoretical and practical aspects of managing and solving conflicts and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management"--
Author: William F. Meehan III
Publisher: Stanford University Press
ISBN: 1503603628
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
We are entering a new era—an era of impact. The largest intergenerational transfer of wealth in history will soon be under way, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect. As Good to Great author Jim Collins writes in his foreword, this book offers "a detailed roadmap of disciplined thought and action for turning a good nonprofit into one that can achieve great impact at scale." William F. Meehan III and Kim Starkey Jonker identify seven essential components of strategic leadership that set high-achieving organizations apart from the rest of the nonprofit sector. Together, these components form an "engine of impact"—a system that organizations must build, tune, and fuel if they hope to make a real difference in the world. Drawing on decades of teaching, advising, grantmaking, and research, Meehan and Jonker provide an actionable guide that executives, staff, board members, and donors can use to jumpstart their own performance and to achieve extraordinary results for their organization. Along with setting forth best practices using real-world examples, the authors outline common management challenges faced by nonprofits, showing how these challenges differ from those faced by for-profit businesses in important and often-overlooked ways. By offering crucial insights on the fundamentals of nonprofit management, this book will help leaders equip their organizations to fire on all cylinders and unleash the full potential of the nonprofit sector. Visit www.engineofimpact.org for additional information.
Author: Cram101 Textbook Reviews
Publisher: Cram101
ISBN: 9781619055643
Category : Education
Languages : en
Pages : 56
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Book Description
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780538451345 .
Author: Phillip G. Clampitt
Publisher: SAGE
ISBN: 1412992044
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
With the help of real-world cases, this book enables students and managers alike to clearly view their own communication abilities, organisational dilemmas and challenges.
Author: Tobias Renk
Publisher: tredition
ISBN: 3746971314
Category : Business & Economics
Languages : en
Pages : 166
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Book Description
Strategic management is now more relevant than ever. We are living in a fast paced world. The enormous advances in the field of communication through Internet and mobile devices have made sure that we are constantly and almost always available everywhere - also for business affairs. The increased degree of mobility ensures that managers can make appointments in Boston, Shanghai and Berlin in the same week. This increase in busyness, of course, has long since been transferred to companies. What is good today and generates high sales may be out again tomorrow and bring a business to the edge of disaster. At such times, responsible leadership is important. For companies, this means that clear visions and strategies must be developed to ensure sustained success on rapidly changing markets. The Internet is full of literature on strategic management. However, one rarely finds the information available very useful for the daily management. It is either too high-level (that often happens when one simply puts some terms and phrases into an online search engine and follows the first results) or much too detailed (why should someone read a 200 pages chapter on one specific topic when one already knows in the beginning that 80% of what is written is of no use at all). That was the birth of this book. The author wanted to write a book that can be used on a daily basis. Every time one thinks about a new problem and is looking for a suitable solution, this book should provide guidance in applying the right principles, thinking into the right direction and not thinking in the wrong direction at all (which is of equal importance). This is quite a burden for a small book like that, but it is a try at least. This book is not meant to be a bible for strategic management. How can one book claim to be that? It also lays no claim to being exhaustive. Rather, it is to be regarded as a collection of the most important tools that every manager should know.
Author: Mari K Eder
Publisher: Naval Institute Press
ISBN: 1612510698
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
