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Author: Katerina Tsetsura
Publisher: Routledge
ISBN: 100017395X
Category : Business & Economics
Languages : en
Pages : 315
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Book Description
This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia’s history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation’s cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state.
Author: Katerina Tsetsura
Publisher: Routledge
ISBN: 100017395X
Category : Business & Economics
Languages : en
Pages : 315
Get Book Here
Book Description
This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia’s history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation’s cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state.
Author: Evgeny Pashentsev
Publisher: Springer Nature
ISBN: 3030272532
Category : Political Science
Languages : en
Pages : 382
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Book Description
“This book is a timely reminder of the ties that join Russia and the European Union and the opportunities that still exist to improve a troubled relationship. The book does not shy away from the difficulties that the relationship currently faces, but seeks to find opportunities in these obstacles that could lead to improvements. With the voice of Russian scholars fully audible in this excellent collection of essays, this book provides an excellent opportunities for English-speaking audiences to learn more about this complex relationship.”Victor Bulmer-Thomas, Chatham House, UK “The thinking of Evgeny Pashentsev in this volume presents an enlightening analysis and synthesis of the integration of the political, social, cultural and technological advances around the globe with respect to their impact on EU-Russia relations. His chapters are a must read for both scholars and strategic consultants who seek to understand the future of the paradigm shift taking place in these countries.”Bruce I. Newman, DePaul University, USA, and Founding Editor-in-Chief, Journal of Political Marketing In this book the international team of EU, Russian and US researchers focus on the dangerous challenges of the current unstable international equilibrium and opportunities of the breakthrough for a better future. Eight chapters engage with a variety of issues, ranging from general tendencies and controversies in EU–Russia strategic communication and its political and economic aspects to reputation management of Russian companies in the EU and the psychological aspect of US sanctions in EU-Russia relations. Analyzing the security dimension, the authors focus on the geopolitical threats, opportunities and risks of advanced technologies such as artificial intelligence, robotics, cyborgization and human genetics.
Author: Anna A. Velikaya
Publisher: Springer Nature
ISBN: 3030128741
Category : Political Science
Languages : en
Pages : 296
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Book Description
Russian public diplomacy attracts growing attention in the current global climate of tension and competition. However, it is often not understood or is misunderstood. Although some articles and book chapters exist, there are almost no books on Russian public diplomacy neither in Russian, nor in English. This edited collection is an in-depth and broad analysis of Russian public diplomacy in its conceptual understanding and its pragmatic aims and practice. Various aspects of Russian public diplomacy – from cultural to business practices – will interest professors, students and practitioners from various countries. Written by a diverse collection of the most prominent and capable scholars, from academia to international organizations, with a wealth of knowledge and objective experience, this book covers the vital topics and thoroughly analyzes the best practices and mistakes within the broad understanding of public diplomacy conducted by the Russian Federation.
Author: Katerina Tsetsura
Publisher: Taylor & Francis
ISBN: 1351743953
Category : Language Arts & Disciplines
Languages : en
Pages : 115
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Book Description
This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithesis--media opacity--by analyzing extensive empirical data that the authors have collected from more than 60 countries throughout the world. The practice of purposeful media opacity, which exists to greater or lesser extents worldwide, is a powerful hidden influencer of the ostensibly impartial media gate-keepers whose publicly perceived role is to present news and other information based on these gate-keepers’ perception of this information’s truthfulness. Empirical data that the authors have collected globally illustrate the extent of media opacity practices worldwide and note its pervasiveness in specific regions and countries. The authors examine, from multiple perspectives, the complex question of whether media opacity should be categorically condemned as being universally inappropriate and unethical or whether it should be accepted—or at least tolerated—in some situations and environments.
Author: Oliver Boyd-Barrett
Publisher: Routledge
ISBN: 0429536143
Category : Social Science
Languages : en
Pages : 178
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Book Description
This book furthers our understanding of the practice of propaganda with a specific focus on the RussiaGate case. RussiaGate is a discourse about alleged Russian "meddling" in US elections, and this book argues that it functions as disinformation or distraction. The book provides a framework for better understanding of ongoing developments of RussiaGate, linking these to macroconsiderations that rarely enter mainstream accounts. It demonstrates the considerable weaknesses of many of the charges that have been made against Russia by US investigators, and argues that this discourse fails to take account of broader non-transparent persuasion campaigns operating in the election-information environment that are strengthened by social media manipulation. RussiaGate has obscured many of the factors that challenge the integrity of democratic process in the USA. These deserve a much higher priority than any influence that Russia may want to exert. The book concludes that RussiaGate discourse needs to be contextualized with reference to a long-established broader competition between great powers for domination of EurAsia. This pitches the US/European Union against Russia/China and perhaps, ultimately, even the USA against Europe. This book will be of much interest to students of media and communication studies, propaganda studies, US politics, Russian politics, and International Relations in general.
Author: Christopher Paul
Publisher: Bloomsbury Publishing USA
ISBN: 0313386412
Category : Political Science
Languages : en
Pages : 252
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Book Description
This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.
Author: Evandro Oliveira
Publisher: Vernon Press
ISBN: 1622736516
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.
Author: Ofer Fridman
Publisher: Oxford University Press
ISBN: 0190934735
Category : Political Science
Languages : en
Pages : 251
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Book Description
During the last decade, 'Hybrid Warfare' has become a novel yet controversial term in academic, political and professional military lexicons, intended to suggest some sort of mix between different military and non-military means and methods of confrontation. Enthusiastic discussion of the notion has been undermined by conceptual vagueness and political manipulation, particularly since the onset of the Ukrainian Crisis in early 2014, as ideas about Hybrid Warfare engulf Russia and the West, especially in the media. Western defense and political specialists analyzing Russian responses to the crisis have been quick to confirm that Hybrid Warfare is the Kremlin's main strategy in the twenty-first century. But many respected Russian strategists and political observers contend that it is the West that has been waging Hybrid War, Gibridnaya Voyna, since the end of the Cold War. In this highly topical book, Ofer Fridman offers a clear delineation of the conceptual debates about Hybrid Warfare. What leads Russian experts to say that the West is conducting a Gibridnaya Voyna against Russia, and what do they mean by it? Why do Western observers claim that the Kremlin engages in Hybrid Warfare? And, beyond terminology, is this something genuinely new?
Author: Alexander Lukin
Publisher: John Wiley & Sons
ISBN: 1509521747
Category : Political Science
Languages : en
Pages : 272
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Book Description
With many predicting the end of US hegemony, Russia and China's growing cooperation in a number of key strategic areas looks set to have a major impact on global power dynamics. But what lies behind this Sino-Russian rapprochement? Is it simply the result of deteriorated Russo–US and Sino–US relations or does it date back to a more fundamental alignment of interests after the Cold War? In this book Alexander Lukin answers these questions, offering a deeply informed and nuanced assessment of Russia and China’s ever-closer ties. Tracing the evolution of this partnership from the 1990s to the present day, he shows how economic and geopolitical interests drove the two countries together in spite of political and cultural differences. Key areas of cooperation and possible conflict are explored, from bilateral trade and investment to immigration and security. Ultimately, Lukin argues that China and Russia’s strategic partnership is part of a growing system of cooperation in the non-Western world, which has also seen the emergence of a new political community: Greater Eurasia. His vision of the new China–Russia rapprochement will be essential reading for anyone interested in understanding this evolving partnership and the way in which it is altering the contemporary geopolitical landscape.
Author: Jasper Colin Fessmann
Publisher: Vernon Press
ISBN: 1622736567
Category : Young Adult Nonfiction
Languages : en
Pages : 134
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Book Description
For over 30 years the science on climate change has been clear: it is happening, we humans caused it, and it puts all our futures at risk. Global warming can still be reversed, or at least the worst prevented, if we act in time. However, despite valiant efforts by scientists, activists and science reporters, little meaningful change has occurred. This is largely the result of well-funded professional strategic communication efforts by vested interests. They have been highly successful in achieving their central goal: protecting the profitable status quo by creating gridlock to slow down meaningful action on climate change. Strategic Climate Science Communications: Effective Approaches to Fighting Climate Denial analyzes some of the communication strategies employed by deniers and the psychological mechanisms behind how they work. Several experts offer specific counter-strategies to change the conversation and foster meaningful societal change on global warming. The book helps environmental journalists to build up resistance against being manipulated by highly effective public relations techniques often successfully used against them. It can also help scientists and activists to become more effective communicators. An effective strategy is best countered by even better strategy.
