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Author: Young Joon Lim
Publisher: Rowman & Littlefield
ISBN: 153819788X
Category : Language Arts & Disciplines
Languages : en
Pages : 311
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Book Description
This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration. While numbers and statistics can be daunting to students, integrating statistical methods with traditional approaches allows for more robust research projects and impactful findings. Augmenting quantitative and qualitative methods with the latest digital tools and resources, Strategic Communication Research in the Age of AI is an accessible guide to researching traditional and social media, public relations, advertising, and marketing communication. Features: Comprehensive Coverage: The book addresses all essential elements of strategic communication research, including research design, methodologies (quantitative, qualitative, experimental, content analysis), data collection and analysis (including AI tools), statistical analysis (descriptive and inferential), and ethical considerations. Focus on AI and Social Media: It emphasizes the growing role of AI and social media in communication research, providing practical guidance on leveraging these tools for research tasks like data collection, sampling, analysis, and presentation. Student-Friendly Approach: The book is designed for students with clear explanations, step-by-step examples, chapter summaries, and key questions to reinforce understanding. It incorporates real-world scenarios and case studies to illustrate research concepts in action. Strong Foundation in Statistics: Dedicated chapters introduce both descriptive and inferential statistics, explaining key concepts and formulas relevant to strategic communication research. Focus on Writing and Presentation: The book provides clear guidelines for writing research papers in APA style, including structure, citation techniques, and best practices for presenting research findings. It highlights the importance of clear communication and effective presentation in the digital age. Instructor Resources: Lecture slides and test materials are available on the publisher’s website.
Author: Young Joon Lim
Publisher: Rowman & Littlefield
ISBN: 153819788X
Category : Language Arts & Disciplines
Languages : en
Pages : 311
Get Book Here
Book Description
This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration. While numbers and statistics can be daunting to students, integrating statistical methods with traditional approaches allows for more robust research projects and impactful findings. Augmenting quantitative and qualitative methods with the latest digital tools and resources, Strategic Communication Research in the Age of AI is an accessible guide to researching traditional and social media, public relations, advertising, and marketing communication. Features: Comprehensive Coverage: The book addresses all essential elements of strategic communication research, including research design, methodologies (quantitative, qualitative, experimental, content analysis), data collection and analysis (including AI tools), statistical analysis (descriptive and inferential), and ethical considerations. Focus on AI and Social Media: It emphasizes the growing role of AI and social media in communication research, providing practical guidance on leveraging these tools for research tasks like data collection, sampling, analysis, and presentation. Student-Friendly Approach: The book is designed for students with clear explanations, step-by-step examples, chapter summaries, and key questions to reinforce understanding. It incorporates real-world scenarios and case studies to illustrate research concepts in action. Strong Foundation in Statistics: Dedicated chapters introduce both descriptive and inferential statistics, explaining key concepts and formulas relevant to strategic communication research. Focus on Writing and Presentation: The book provides clear guidelines for writing research papers in APA style, including structure, citation techniques, and best practices for presenting research findings. It highlights the importance of clear communication and effective presentation in the digital age. Instructor Resources: Lecture slides and test materials are available on the publisher’s website.
Author: Monique Zytnik
Publisher: Business Expert Press
ISBN: 1637426054
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Transformational leaders need to be exceptional communicators. Bombarded by new technology and unsure where artificial intelligence will take us? Asking yourself how this will impact communication at scale in your organization? How can you best harness this power for business success? Companies and projects are at risk. Effective strategic internal communication will attract, engage, align, and retain your people to weather this storm of change. It will help them adopt new technologies. But how can you tell if your strategy will succeed? What questions should you ask? Internal Communication in the Age of Artificial Intelligence reveals a modern, multilayered approach to internal communication. It’s a practical guide for business leaders and communicators, filled with global case studies, behind-the-scenes insights, and stories from industry experts. You’ll learn what basics must be done brilliantly, how to engage with communities, and why a new immersive communication mindset is needed to prepare you for the future.
Author: Marco Iansiti
Publisher: Harvard Business Press
ISBN: 1633697630
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.
Author: Bi, Nicky Chang
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 451
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Book Description
In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.
Author: Andrea L. Guzman
Publisher: Digital Formations
ISBN: 9781433142505
Category : Human-machine systems
Languages : en
Pages : 0
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Book Description
This book serves as an introduction to HMC as a specific area of study within communication and to the research possibilities of HMC. The research presented here focuses on people's interactions with multiple technologies used within different contexts from a variety of epistemological and methodological approaches.
Author: Simon Moore
Publisher: Routledge
ISBN: 1000482103
Category : Business & Economics
Languages : en
Pages : 57
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Book Description
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.
Author: Marjorie Mcshane
Publisher: MIT Press
ISBN: 0262362600
Category : Computers
Languages : en
Pages : 449
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Book Description
A human-inspired, linguistically sophisticated model of language understanding for intelligent agent systems. One of the original goals of artificial intelligence research was to endow intelligent agents with human-level natural language capabilities. Recent AI research, however, has focused on applying statistical and machine learning approaches to big data rather than attempting to model what people do and how they do it. In this book, Marjorie McShane and Sergei Nirenburg return to the original goal of recreating human-level intelligence in a machine. They present a human-inspired, linguistically sophisticated model of language understanding for intelligent agent systems that emphasizes meaning--the deep, context-sensitive meaning that a person derives from spoken or written language.
Author: Alison Theaker
Publisher: Routledge
ISBN: 1136501045
Category : Social Science
Languages : en
Pages : 402
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Book Description
The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include: definitions of key terms contemporary case studies insight from practitioners handy checklists practical activities and assignments Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
ISBN: 1800712669
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author: Mehmet Emin Erendor
Publisher: CRC Press
ISBN: 1040216153
Category : Computers
Languages : en
Pages : 265
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Book Description
Although recent advances in technology have made life easier for individuals, societies, and states, they have also led to the emergence of new and different problems in the context of security. In this context, it does not seem possible to analyze the developments in the field of cyber security only with information theft or hacking, especially in the age of artificial intelligence and autonomous weapons. For this reason, the main purpose of this book is to explain the phenomena from a different perspective by addressing artificial intelligence and autonomous weapons, which remain in the background while focusing on cyber security. By addressing these phenomena, the book aims to make the study multidisciplinary and to include authors from different countries and different geographies. The scope and content of the study differs significantly from other books in terms of the issues it addresses and deals with. When we look at the main features of the study, we can say the following: Handles the concept of security within the framework of technological development Includes artificial intelligence and radicalization, which has little place in the literature Evaluates the phenomenon of cyber espionage Provides an approach to future wars Examines the course of wars within the framework of the Clausewitz trilogy Explores ethical elements Addresses legal approaches In this context, the book offers readers a hope as well as a warning about how technology can be used for the public good. Individuals working in government, law enforcement, and technology companies can learn useful lessons from it.
