International Strategic Alliances in the Automotive Industry PDF Download
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Author: Arne Wiechmann
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Arne Wiechmann
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Bernard M. Wolf
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 72
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Author: Nina Rakowski
Publisher: GRIN Verlag
ISBN: 3640182871
Category : Business & Economics
Languages : en
Pages : 30
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Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: [...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance’s success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis.
Author: Jens Diehlmann
Publisher: Walter de Gruyter
ISBN: 3486709968
Category : Business & Economics
Languages : en
Pages : 236
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The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
Author: Nina Rakowski
Publisher: GRIN Verlag
ISBN: 3640407644
Category : Business & Economics
Languages : en
Pages : 65
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Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 28 entries in the bibliography, language: English, abstract: ...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance's success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis.
Author: Denise Cristina Nishimura
Publisher:
ISBN:
Category :
Languages : en
Pages : 70
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Author: Joseph Badaracco
Publisher: Harvard Business Press
ISBN: 9780875842264
Category : Business & Economics
Languages : en
Pages : 220
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General Motor Company IBM.
Author: Bernard M. Wolf
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 29
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Author: Leslie S. Hiraoka
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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An exploration of the forces behind the globalization of the motor vehicle industry, including direct foreign investments, megamergers, equity alliances and joint ventures. It includes coverage of managerial reactions to regional free-trade blocs, currency crises, and Japan's recession
Author: Charalambos Theodorou Constantinou
Publisher:
ISBN:
Category :
Languages : en
Pages :
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