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Author: John Rosen
Publisher: Penguin
ISBN: 1101218320
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
How long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren’t ticking at all. For today’s savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales. After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer’s attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers. Stopwatch Marketing unveils a systematic way to capitalize on four different types of shopping styles—Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America’s top brands put the concept of Stopwatch Marketing to work for them. You’ll learn how: Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour. Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users’ 50-second search pattern. Whole Foods reinvented the supermarket shopping experience to slow down their customers’ clocks. Microsoft exploits shoppers’ reluctance to spend time researching alternatives to their Office software. Lexus begins targeting customers up to a year before they set foot inside a dealer showroom. In a world where consumers are assaulted with thousands of different marketing messages every day, the biggest challenge is to align the content and timing of your messages to the amount of time buyers have for hearing them.Stopwatch Marketing shows how to do just that and increase your bottom line as a result.
Author: John Rosen
Publisher: Penguin
ISBN: 1101218320
Category : Business & Economics
Languages : en
Pages : 262
Get Book Here
Book Description
How long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren’t ticking at all. For today’s savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales. After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer’s attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers. Stopwatch Marketing unveils a systematic way to capitalize on four different types of shopping styles—Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America’s top brands put the concept of Stopwatch Marketing to work for them. You’ll learn how: Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour. Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users’ 50-second search pattern. Whole Foods reinvented the supermarket shopping experience to slow down their customers’ clocks. Microsoft exploits shoppers’ reluctance to spend time researching alternatives to their Office software. Lexus begins targeting customers up to a year before they set foot inside a dealer showroom. In a world where consumers are assaulted with thousands of different marketing messages every day, the biggest challenge is to align the content and timing of your messages to the amount of time buyers have for hearing them.Stopwatch Marketing shows how to do just that and increase your bottom line as a result.
Author: Peter J. Boettke
Publisher: Taylor & Francis
ISBN: 9780415216586
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Author: Jack D. Schwager
Publisher: John Wiley & Sons
ISBN: 1118273044
Category : Business & Economics
Languages : en
Pages : 551
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Book Description
Fascinating insights into the hedge fund traders who consistently outperform the markets, in their own words From bestselling author, investment expert, and Wall Street theoretician Jack Schwager comes a behind-the-scenes look at the world of hedge funds, from fifteen traders who've consistently beaten the markets. Exploring what makes a great trader a great trader, Hedge Fund Market Wizards breaks new ground, giving readers rare insight into the trading philosophy and successful methods employed by some of the most profitable individuals in the hedge fund business. Presents exclusive interviews with fifteen of the most successful hedge fund traders and what they've learned over the course of their careers Includes interviews with Jamie Mai, Joel Greenblatt, Michael Platt, Ray Dalio, Colm O’Shea, Ed Thorp, and many more Explains forty key lessons for traders Joins Stock Market Wizards, New Market Wizards, and Market Wizards as the fourth installment of investment guru Jack Schwager's acclaimed bestselling series of interviews with stock market experts A candid assessment of each trader's successes and failures, in their own words, the book shows readers what they can learn from each, and also outlines forty essential lessons—from finding a trading method that fits an investor's personality to learning to appreciate the value of diversification—that investment professionals everywhere can apply in their own careers. Bringing together the wisdom of the true masters of the markets, Hedge Fund Market Wizards is a collection of timeless insights into what it takes to trade in the hedge fund world.
Author: Ira Kaufman
Publisher: Routledge
ISBN: 1317999754
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at
[email protected].
Author: Jermsittiparsert, Kittisak
Publisher: IGI Global
ISBN: 1668472813
Category : Law
Languages : en
Pages : 311
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Book Description
Governmental Power Market-Ing in the VU-CHAOS World is a thought-provoking book that explores the blended concepts of state governance, marketing, and management. This book offers a comprehensive examination of the dynamics and implications of governmental power in a rapidly changing world. Delve into this text to investigate the concept of government and its significance, as well as the rise of gerontocracy, where the elders exert influence over the state game, both in theory and practice. Further chapters explore topics such as the hidden agenda behind the development of government in governmental power marketing theory, the sources and status of government, strategies, and behavior of governments as buyers. The influences that shape governmental buying behavior and the implications for controlling governmental power are also examined. Readers will gain insights into future trends in government theory and practice, including strategic approaches for stateless players and net states. Case studies and comparative applications offer real-world examples and practical implications. Governmental Power Market-Ing in the VU-CHAOS World is an essential resource for academics, researchers, policymakers, and anyone interested in understanding the complex interplay between governmental power and market dynamics in today's evolving global landscape.
Author:
Publisher: Global Sources
ISBN: 962785364X
Category : Cell phone equipment industry
Languages : en
Pages : 246
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Book Description
Author: Geraldine McKay
Publisher: Goodfellow Publishers Ltd
ISBN: 1910158992
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Author: Joseph Constantine Podany
Publisher:
ISBN:
Category : Tomatoes
Languages : en
Pages : 848
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Book Description
Author: Per Skålén
Publisher: Routledge
ISBN: 1134116381
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
Author: Alain Jolibert
Publisher: Bloomsbury Publishing
ISBN: 0230363679
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.
