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Author: Larry Wilson
Publisher: John Wiley & Sons
ISBN: 9780471147411
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
"There's only one Larry Wilson . . . number one when it comes tothe art of selling." --Warren Bennis, University Professor andDistinguished Professor of Business Administration University ofSouthern California "Stop Selling, Start Partnering will help you take a fresh look atyour selling activities whether you are in the boardroom, face toface with customers, or anywhere in between."--Harvey Mackay,Author of Swim with the Sharks "Regardless of your position within the company, your task in thesecond half of these unforgiving '90s will be to help your companylearn how to get, how to treat, and how to keep customers. ReadLarry's new book and you will be much better prepared to accomplishthis mission."--Lou Pritchett, Former VP of Sales and CustomerDevelopment, Procter & Gamble Stop Selling, Start Partnering outlines a fresh approach to findingand keeping customers through powerful, long-lasting partnerships.Drawing on his extensive experience with companies such as Kodak,US West, Saturn, and Baxter Healthcare, Larry Wilson showsmanagers, executives, and salespeople how to design and nurture"customer-keeping" organizations. Filled with smart advice andpractical customer partnering guidelines, Stop Selling, StartPartnering redefines the new success factors for every organizationthat faces the daily challenge of finding and keeping customers.
Author: Larry Wilson
Publisher: John Wiley & Sons
ISBN: 9780471147411
Category : Business & Economics
Languages : en
Pages : 326
Get Book Here
Book Description
"There's only one Larry Wilson . . . number one when it comes tothe art of selling." --Warren Bennis, University Professor andDistinguished Professor of Business Administration University ofSouthern California "Stop Selling, Start Partnering will help you take a fresh look atyour selling activities whether you are in the boardroom, face toface with customers, or anywhere in between."--Harvey Mackay,Author of Swim with the Sharks "Regardless of your position within the company, your task in thesecond half of these unforgiving '90s will be to help your companylearn how to get, how to treat, and how to keep customers. ReadLarry's new book and you will be much better prepared to accomplishthis mission."--Lou Pritchett, Former VP of Sales and CustomerDevelopment, Procter & Gamble Stop Selling, Start Partnering outlines a fresh approach to findingand keeping customers through powerful, long-lasting partnerships.Drawing on his extensive experience with companies such as Kodak,US West, Saturn, and Baxter Healthcare, Larry Wilson showsmanagers, executives, and salespeople how to design and nurture"customer-keeping" organizations. Filled with smart advice andpractical customer partnering guidelines, Stop Selling, StartPartnering redefines the new success factors for every organizationthat faces the daily challenge of finding and keeping customers.
Author: Larry Wilson
Publisher: Wiley
ISBN: 9780471176886
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
"There's only one Larry Wilson . . . number one when it comes to the art of selling." --Warren Bennis, University Professor and Distinguished Professor of Business Administration University of Southern California "Stop Selling, Start Partnering will help you take a fresh look at your selling activities whether you are in the boardroom, face to face with customers, or anywhere in between."--Harvey Mackay, Author of Swim with the Sharks "Regardless of your position within the company, your task in the second half of these unforgiving '90s will be to help your company learn how to get, how to treat, and how to keep customers. Read Larry's new book and you will be much better prepared to accomplish this mission."--Lou Pritchett, Former VP of Sales and Customer Development, Procter & Gamble Stop Selling, Start Partnering outlines a fresh approach to finding and keeping customers through powerful, long-lasting partnerships. Drawing on his extensive experience with companies such as Kodak, US West, Saturn, and Baxter Healthcare, Larry Wilson shows managers, executives, and salespeople how to design and nurture "customer-keeping" organizations. Filled with smart advice and practical customer partnering guidelines, Stop Selling, Start Partnering redefines the new success factors for every organization that faces the daily challenge of finding and keeping customers.
Author: Lou Pritchett
Publisher: iUniverse
ISBN: 0595445012
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
In 1987, Lou Pritchett, the vice president of sales at Procter & Gamble, had a radical idea. He phoned Sam Walton and invited the visionary chairman of Wal-Mart on a two-day canoe trip. There on the South Fork River in Arkansas, Lou made Sam and offer no profit-minded person could refuse: the chance to forge a partnership between the two colossal firms. This now legendary trip marks the culmination of a lifetime devoted to building customer relationships. Sam wrote Lou, "Thank you for what you have personally done to bring our two companies together and develop a relationship that I think will be outstanding and beneficial to both of us for a long time to come. You are a real friend."
Author:
Publisher: Gramedia Pustaka Utama
ISBN: 9789792212440
Category :
Languages : en
Pages : 164
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Book Description
Author: Chip R. Bell
Publisher: Berrett-Koehler Publishers
ISBN: 9781576750438
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Two veteran business consultants show business people how to manage the personal side of partnerships and choreograph the results they want. Successful partnering, the authors argue, is like dancing--easily learned in six simple steps. Illustrations.
Author: Sharon Drew Morgen
Publisher: Berrett-Koehler Publishers
ISBN: 9781576750179
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Filled with in-depth examples of Buying Facilitation in action, Selling with Integrity details a practical questioning and listening process which facilitates buyers in understanding their complex buying environments.
Author: Troy Waugh
Publisher: John Wiley & Sons
ISBN: 0471703583
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.
Author: Rick Crandall
Publisher: Internet Profit Kit
ISBN: 9781890777074
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Marketing is far more than just advertising and sales. In fact the most effective types of marketing often cost less, not more. Marketing is anything you do to get or keep a customer. "Celebrate Marketing" has chapters by different experts giving you advise on how to market successfully. Topics include developing your niche, getting more referrals, positioning, targeting your audience, internet marketing and more.
Author: Tom Despard
Publisher: Xulon Press
ISBN: 1931232989
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
Author: Jeffrey H. Gitomer
Publisher: Amacom Books
ISBN: 9780814470305
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The successful "Knock Your Socks Off" (KYSO) formula for wowing customers is back, adapted into a surefire strategy for winning sales by the illustrious consulting team of Gitomer and Zemke. The book will help salespeople succeed in today's complex and stiffly competitive sales environment.
