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Author: Katya Andresen
Publisher: John Wiley & Sons
ISBN: 1118040937
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/
Author: Katya Andresen
Publisher: John Wiley & Sons
ISBN: 1118040937
Category : Business & Economics
Languages : en
Pages : 289
Get Book Here
Book Description
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/
Author: Harlan Kilstein
Publisher:
ISBN: 9781933596495
Category : Business communication
Languages : en
Pages : 0
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Book Description
Kilstein has produced a collection of proven sales letters that have generated millions of dollars in sales for both online and offline companies that readers can adapt for any business.
Author: Tracy MacNish
Publisher: Kensington Publishing Corp.
ISBN: 1420113208
Category : Fiction
Languages : en
Pages : 485
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Book Description
A young English woman rescues an amnesiac aristocrat from her mad scientist father in this gothic historical romance. While Olwyn Gawain lives as a virtual prisoner in her home, her scientist father conducts chilling experiments on stolen corpses in the dungeon of their keep. One night, Olwyn is shocked to discover that her father’s latest subject—a breathtakingly handsome young man—is still clinging to life. Refusing to let him die, Olwyn stops her father at gunpoint and flees, determined to bring the innocent man to safety . . . The son of aristocrats, Aidan Mullin doesn’t know what to make of the unusual, intriguing Olwyn. But as the pair make their way toward Aidan’s home, he finds himself drawn to the alluring young woman who saved him from certain death. Fiery and sensual, Olwyn’s very touch fuels a desire in Aidan too fierce to deny. But when Olwyn learns he is hiding a heartbreaking secret, Aidan must face a difficult choice—or risk losing forever the love he so desperately needs . . .
Author: Anthony M. Amore
Publisher: St. Martin's Press
ISBN: 0230337422
Category : Art
Languages : en
Pages : 272
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Book Description
Anthony M. Amore and Tom Mashberg's Stealing Rembrandts is a spellbinding journey into the high-stakes world of art theft Today, art theft is one of the most profitable criminal enterprises in the world, exceeding $6 billion in losses to galleries and art collectors annually. And the masterpieces of Rembrandt van Rijn are some of the most frequently targeted. In Stealing Rembrandts, art security expert Anthony M. Amore and award-winning investigative reporter Tom Mashberg reveal the actors behind the major Rembrandt heists in the last century. Through thefts around the world - from Stockholm to Boston, Worcester to Ohio - the authors track daring entries and escapes from the world's most renowned museums. There are robbers who coolly walk off with multimillion dollar paintings; self-styled art experts who fall in love with the Dutch master and desire to own his art at all costs; and international criminal masterminds who don't hesitate to resort to violence. They also show how museums are thwarted in their ability to pursue the thieves - even going so far as to conduct investigations on their own, far away from the maddening crowd of police intervention, sparing no expense to save the priceless masterpieces. Stealing Rembrandts is an exhilarating, one-of-a-kind look at the black market of art theft, and how it compromises some of the greatest treasures the world has ever known.
Author: J. Andrew Anderson
Publisher: Loompanics Unltd
ISBN: 9781559500913
Category : Social Science
Languages : en
Pages : 63
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Book Description
Professional methods and techniques for information and intelligence gathering... now revealed for you to use. Now you can find out anything you want to know about anyone you want to know about! Satisfy your need to know with these revealing professional manuals on investigation, crime and police sciences. Written by a supermarket security guard, this book will give your budget a boost! Learn all the ins and outs of shoplifting success, including: -- Do-it-yourself markdowns -- Scamming the scanner -- How to dress for success -- Defeating store security -- And much more, including the one mistake that trips up most shoplifters and the one item you must bring shoplifting with you.
Author: Abbie Hoffman
Publisher: CreateSpace
ISBN: 9781497549098
Category : Social Science
Languages : en
Pages : 200
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Book Description
Steal this book
Author: Gabriela Pereira
Publisher: Penguin
ISBN: 1599639343
Category : Language Arts & Disciplines
Languages : en
Pages : 306
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Book Description
Get the Knowledge Without the College! You are a writer. You dream of sharing your words with the world, and you're willing to put in the hard work to achieve success. You may have even considered earning your MFA, but for whatever reason--tuition costs, the time commitment, or other responsibilities--you've never been able to do it. Or maybe you've been looking for a self-guided approach so you don't have to go back to school. This book is for you. DIY MFA is the do-it-yourself alternative to a Master of Fine Arts in creative writing. By combining the three main components of a traditional MFA--writing, reading, and community--it teaches you how to craft compelling stories, engage your readers, and publish your work. Inside you'll learn how to: • Set customized goals for writing and learning. • Generate ideas on demand. • Outline your book from beginning to end. • Breathe life into your characters. • Master point of view, voice, dialogue, and more. • Read with a "writer's eye" to emulate the techniques of others. • Network like a pro, get the most out of writing workshops, and submit your work successfully. Writing belongs to everyone--not only those who earn a degree. With DIY MFA, you can take charge of your writing, produce high-quality work, get published, and build a writing career.
Author: Karl Schroeder
Publisher: Macmillan + ORM
ISBN: 0765399970
Category : Fiction
Languages : en
Pages : 348
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Book Description
From Karl Schroeder, author of Lockstep, comes the near-future, science fiction, hacker’s heist, Stealing Worlds. The Verge—New Science Fiction and Fantasy Books to Check Out in June Sura Neelin is on the run from her creditors, from her past, and her father’s murderers. She can’t get a job, she can’t get a place to live, she can’t even walk down the street: the total surveillance society that is mid-21st century America means that every camera and every pair of smart glasses is her enemy. But Sura might have a chance in the alternate reality of the games. People can disappear in the LARP game worlds, into the alternate economy of Notchcoin and blockchains. The people who build the games also program the surveillance networks—she just needs an introduction, and the skills to play. Turns out, she has very valuable skills, and some very surprising friends. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Jacquelyn Frank
Publisher: Zebra Books
ISBN: 1420109847
Category : Love stories
Languages : en
Pages : 384
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Book Description
Adrian uses his powers over the realm of sleep to reap the dark energy of nightmares until he meets Kathryn, a woman he risks everything to obtain, not realizing that she has the power to save him or destroy them both.
Author: Dan S. Acuff
Publisher:
ISBN:
Category : Advertising and children
Languages : en
Pages : 292
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Book Description
Annotation. Children are Sitting Ducks in Today __s High-Powered World of Commercialization According to a 2004 study by the American Psychological Association, companies spend $12 billion annually on advertising aimed directly at children and teens. Children today watch close to a thousand of hours of television every year, the obesity rate of youth ages six to 19 has tripled over the past thirty years, approximately 80% of videogames contain some form of violence, and about 70% of television programming has some sort of sexual content. America __s children are under assault, and a new book from educational researchers Daniel S. Acuff, PhD, and Robert H. Reiher, PhD will help parents protect their children. In Kidnapped: How Irresponsible Marketers are Stealing the Minds of Your Children, Drs. Acuff and Reiher explore the development stages from birth through adolescence and showing what kinds of messages children can __tolerate __ at each stage. Concerned parents, marketers, and educators will learn:12 brain-based learning principles that guide child development today15 developmental __blind spots __ that make children sitting ducks for advertisers and marketersTechniques for helping children become more ad- and media-savvy. Strategies for ensuring child safety on the InternetThe impact of repeated viewing of violent materials on childrenWhy older teens also susceptible to depictions of violence, sexuality, and substance abuseIn Kidnapped, parents, educators will discover how to recognize unethical practices and retailers and marketers will learn how to improve their youth-directed efforts.
