Author: Emma Jones
Publisher: Harriman House Limited
ISBN: 190800312X
Category : New business enterprises
Languages : en
Pages : 192
Book Description
The StartUp Saturday Workbook has been written for anyone wanting to become their own boss. Presented in 11 clear, week-by-week sections this workbook offers all the tools, tips and templates you need to successfully find an idea and turn it into a way of making a living. Scribble in it, travel with it and eat tea whilst reading it - this workbook will help you move from start up to successful business owner. The Workbook is linked to the new weekly StartUp Saturday classes being run in Staples stores across the UK. The book is great on its own, but even better if used as part of the course - so if you want to benefit from guidance from experienced tutors and meet others taking their first steps to small business success why not sign up to one of the classes or the full course at www.startupsaturday.co.uk. Week 1: Uncover your BIG idea and research the market Week 2: Five points to include in a business plan Week 3: The must dos: registering the company and protecting your brand Week 4: Straightforward finance and easy budgeting techniques Week 5: It's your office! Tech tips and how to create the perfect work environment Week 6: Building a home on the web Week 7: Simple sales roadmap and cold-calling made easy Week 8: Make some noise! Week 9: 5 essential social media tools and how to make the most of them Week 10: How to grow the business without outgrowing the home Week 11: Happy customers and balanced business - a recipe for success
Start Up Saturday Workbook
Author: Emma Jones
Publisher: Harriman House Limited
ISBN: 190800312X
Category : New business enterprises
Languages : en
Pages : 192
Book Description
The StartUp Saturday Workbook has been written for anyone wanting to become their own boss. Presented in 11 clear, week-by-week sections this workbook offers all the tools, tips and templates you need to successfully find an idea and turn it into a way of making a living. Scribble in it, travel with it and eat tea whilst reading it - this workbook will help you move from start up to successful business owner. The Workbook is linked to the new weekly StartUp Saturday classes being run in Staples stores across the UK. The book is great on its own, but even better if used as part of the course - so if you want to benefit from guidance from experienced tutors and meet others taking their first steps to small business success why not sign up to one of the classes or the full course at www.startupsaturday.co.uk. Week 1: Uncover your BIG idea and research the market Week 2: Five points to include in a business plan Week 3: The must dos: registering the company and protecting your brand Week 4: Straightforward finance and easy budgeting techniques Week 5: It's your office! Tech tips and how to create the perfect work environment Week 6: Building a home on the web Week 7: Simple sales roadmap and cold-calling made easy Week 8: Make some noise! Week 9: 5 essential social media tools and how to make the most of them Week 10: How to grow the business without outgrowing the home Week 11: Happy customers and balanced business - a recipe for success
Publisher: Harriman House Limited
ISBN: 190800312X
Category : New business enterprises
Languages : en
Pages : 192
Book Description
The StartUp Saturday Workbook has been written for anyone wanting to become their own boss. Presented in 11 clear, week-by-week sections this workbook offers all the tools, tips and templates you need to successfully find an idea and turn it into a way of making a living. Scribble in it, travel with it and eat tea whilst reading it - this workbook will help you move from start up to successful business owner. The Workbook is linked to the new weekly StartUp Saturday classes being run in Staples stores across the UK. The book is great on its own, but even better if used as part of the course - so if you want to benefit from guidance from experienced tutors and meet others taking their first steps to small business success why not sign up to one of the classes or the full course at www.startupsaturday.co.uk. Week 1: Uncover your BIG idea and research the market Week 2: Five points to include in a business plan Week 3: The must dos: registering the company and protecting your brand Week 4: Straightforward finance and easy budgeting techniques Week 5: It's your office! Tech tips and how to create the perfect work environment Week 6: Building a home on the web Week 7: Simple sales roadmap and cold-calling made easy Week 8: Make some noise! Week 9: 5 essential social media tools and how to make the most of them Week 10: How to grow the business without outgrowing the home Week 11: Happy customers and balanced business - a recipe for success
The Digital Business Start-Up Workbook
Author: Cheryl Rickman
Publisher: John Wiley & Sons
ISBN: 085708285X
Category : Business & Economics
Languages : en
Pages : 326
Book Description
How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub
Publisher: John Wiley & Sons
ISBN: 085708285X
Category : Business & Economics
Languages : en
Pages : 326
Book Description
How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub
Build the Damn Thing
Author: Kathryn Finney
Publisher: Penguin
ISBN: 0593329260
Category : Business & Economics
Languages : en
Pages : 273
Book Description
The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”
Publisher: Penguin
ISBN: 0593329260
Category : Business & Economics
Languages : en
Pages : 273
Book Description
The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”
The Lean Startup
Author: Eric Ries
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Entrepreneurship in the Wild
Author: Felipe G. Massa
Publisher: MIT Press
ISBN: 0262542579
Category : Business & Economics
Languages : en
Pages : 165
Book Description
A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework, this combination textbook-workbook allows readers to choose for themselves whether, or to what extent, to engage with theory. All of the book's ten chapters encourage hands-on effort, providing readers with easy-to-follow steps, calls to action, and attainable milestones. Aspiring entrepreneurs will find this systematic approach to be more efficient than haphazard trial and error, and much more likely to yield concrete results. Chapters begin with a "mini case," offering real-world examples of each step in the process. These cases--all featuring entrepreneurs working outside the Silicon Valley bubble--include a meadery operator that turned customers into advocates by designing compelling experiences and the development of a dating app for dog lovers that found a unique niche in a crowded market. Throughout, readers are immersed in the activity of starting a business, guided not only through the successful development of a startup but also to an understanding of the principles underlying entrepreneurship. The book can be used as a text in undergraduate and graduate classes and as a reference by entrepreneurs and innovators.
Publisher: MIT Press
ISBN: 0262542579
Category : Business & Economics
Languages : en
Pages : 165
Book Description
A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework, this combination textbook-workbook allows readers to choose for themselves whether, or to what extent, to engage with theory. All of the book's ten chapters encourage hands-on effort, providing readers with easy-to-follow steps, calls to action, and attainable milestones. Aspiring entrepreneurs will find this systematic approach to be more efficient than haphazard trial and error, and much more likely to yield concrete results. Chapters begin with a "mini case," offering real-world examples of each step in the process. These cases--all featuring entrepreneurs working outside the Silicon Valley bubble--include a meadery operator that turned customers into advocates by designing compelling experiences and the development of a dating app for dog lovers that found a unique niche in a crowded market. Throughout, readers are immersed in the activity of starting a business, guided not only through the successful development of a startup but also to an understanding of the principles underlying entrepreneurship. The book can be used as a text in undergraduate and graduate classes and as a reference by entrepreneurs and innovators.
Startup Weekend
Author: Marc Nager
Publisher: John Wiley & Sons
ISBN: 1118105095
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Tested principles for transforming an idea into a fully operational company Startup Weekend—the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups—has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend, the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses. Each of the key beliefs outlined has been tested by Startup Weekend and has yielded powerful results. The principles described in each chapter will give any business idea a greater chance for success. Chapter topics include trust and empowerment, flexible organizational structures, the power of experiential education, action-based networking, and much more Describes consequences for startup development as entrepreneurs and founders begin doing much more, even faster Profiles successful Startup Weekend companies, including two powerful examples: Memolane, an application that captures a user's online life in one timeline making it easy for users to travel back in time and relive memories; and Foodspotting, a mobile and desktop app that allows users to find and share the foods they love Apply these simple actionable principles to launch your own startup revolution.
Publisher: John Wiley & Sons
ISBN: 1118105095
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Tested principles for transforming an idea into a fully operational company Startup Weekend—the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups—has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend, the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses. Each of the key beliefs outlined has been tested by Startup Weekend and has yielded powerful results. The principles described in each chapter will give any business idea a greater chance for success. Chapter topics include trust and empowerment, flexible organizational structures, the power of experiential education, action-based networking, and much more Describes consequences for startup development as entrepreneurs and founders begin doing much more, even faster Profiles successful Startup Weekend companies, including two powerful examples: Memolane, an application that captures a user's online life in one timeline making it easy for users to travel back in time and relive memories; and Foodspotting, a mobile and desktop app that allows users to find and share the foods they love Apply these simple actionable principles to launch your own startup revolution.
The Small Business Start-up Workbook
Author: Anita Roddick
Publisher: How To Books
ISBN: 1848034784
Category : Business & Economics
Languages : en
Pages : 281
Book Description
In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.
Publisher: How To Books
ISBN: 1848034784
Category : Business & Economics
Languages : en
Pages : 281
Book Description
In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.
Path For Academic Success - Student Athlete Workbook
Author: Joshua Tiffany
Publisher: Lulu.com
ISBN: 130481517X
Category : Education
Languages : en
Pages : 63
Book Description
This workbook has been created as a step-by-step guide to college. High school students, starting as early as freshman year in high school, will have a guide to:Improve their GPAPrepare for the SAT/ACT standardized testsGuide for College AdmissionsCollege Scholarship opportunities availableMarketing to CollegesThe College Recruiting Processand much, much more.
Publisher: Lulu.com
ISBN: 130481517X
Category : Education
Languages : en
Pages : 63
Book Description
This workbook has been created as a step-by-step guide to college. High school students, starting as early as freshman year in high school, will have a guide to:Improve their GPAPrepare for the SAT/ACT standardized testsGuide for College AdmissionsCollege Scholarship opportunities availableMarketing to CollegesThe College Recruiting Processand much, much more.
American More! Six-Level Edition Level 3 Teacher's Resource Book with Testbuilder CD-ROM/Audio CD
Author: Rob Nicholas
Publisher: Cambridge University Press
ISBN: 0521281008
Category : Foreign Language Study
Languages : en
Pages : 128
Book Description
American MORE! Six-Level Edition is a version of a course from a highly respected author team that's bursting with features for lower secondary students. Each level of American MORE! contains 50-60 hours of class material. With dedicated reading, culture, grammar, vocabulary, skills and cross-curricular learning sections, plus a wide range of flexible components, you really do get more with American MORE! The Teacher's Resource Book contains detailed guidance on how to get the best out of the course, warm-up activities, photocopiable grammar and communication resources, tests and answer keys, and 'Extra' idea sections for fast finishers. The test material is contained on the Testbuilder CD-ROM, together with the audio for the tests.
Publisher: Cambridge University Press
ISBN: 0521281008
Category : Foreign Language Study
Languages : en
Pages : 128
Book Description
American MORE! Six-Level Edition is a version of a course from a highly respected author team that's bursting with features for lower secondary students. Each level of American MORE! contains 50-60 hours of class material. With dedicated reading, culture, grammar, vocabulary, skills and cross-curricular learning sections, plus a wide range of flexible components, you really do get more with American MORE! The Teacher's Resource Book contains detailed guidance on how to get the best out of the course, warm-up activities, photocopiable grammar and communication resources, tests and answer keys, and 'Extra' idea sections for fast finishers. The test material is contained on the Testbuilder CD-ROM, together with the audio for the tests.
Business Case Analysis Process Workbook
Author: John K. Pliniussen
Publisher: Captus Press
ISBN: 9781553220442
Category : Business
Languages : en
Pages : 396
Book Description
Publisher: Captus Press
ISBN: 9781553220442
Category : Business
Languages : en
Pages : 396
Book Description