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Author: Trygve B. Broch
Publisher: Springer Nature
ISBN: 3031207807
Category : Social Science
Languages : en
Pages : 235
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Book Description
This open access book adopts a cultural sociology of materiality to explore the hallmark of the female athlete: the ponytail. Studying a wealth of news articles about ponytails in sports and society, Broch uncovers this hairstyle’s polyvocality and argues that it is a total social phenomenon. By separating his approach from the cultural studies tradition, Broch highlights how hair is imbued with codes, narratives, and myth that allow its wearers to understand, maneuver, and criticize social gender relations in deeply personal ways. Using multiple theories about hair, bodies, myths, and icons, he creates a multidimensional method to show how icons are imitated and used. As women navigate their practical lives, health issues, and gendered expectations, the ponytail materializes their dynamic maneuvering of cultural and social environments. Sporting a ponytail—itself an embodiment of movement—is filled with a performativity of social movements: a cultural kinetics that is never apolitical.
Author: Mary Man-Kong
Publisher: Random House Books for Young Readers
ISBN: 0307975665
Category : Juvenile Fiction
Languages : en
Pages : 34
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Book Description
This Step 2 reader retells Barbie's latest direct-to-DVD film release. It's perfect for girls ages 4-6 who are just learning to read.
Author: Victoria Saxon
Publisher: Grolier
ISBN: 9780717289561
Category : Juvenile Fiction
Languages : en
Pages : 64
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Book Description
Barbie is in Amazon jungle looking for a plant with the power to cure.
Author: Mattel
Publisher:
ISBN: 9781782965732
Category :
Languages : en
Pages : 24
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Book Description
Author: Trygve B. Broch
Publisher: Springer Nature
ISBN: 3031207807
Category : Social Science
Languages : en
Pages : 235
Get Book Here
Book Description
This open access book adopts a cultural sociology of materiality to explore the hallmark of the female athlete: the ponytail. Studying a wealth of news articles about ponytails in sports and society, Broch uncovers this hairstyle’s polyvocality and argues that it is a total social phenomenon. By separating his approach from the cultural studies tradition, Broch highlights how hair is imbued with codes, narratives, and myth that allow its wearers to understand, maneuver, and criticize social gender relations in deeply personal ways. Using multiple theories about hair, bodies, myths, and icons, he creates a multidimensional method to show how icons are imitated and used. As women navigate their practical lives, health issues, and gendered expectations, the ponytail materializes their dynamic maneuvering of cultural and social environments. Sporting a ponytail—itself an embodiment of movement—is filled with a performativity of social movements: a cultural kinetics that is never apolitical.
Author: Martin Lindstrom
Publisher: Kogan Page Publishers
ISBN: 0749465255
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Author: William D'Arienzo
Publisher: Bloomsbury Publishing USA
ISBN: 1501306677
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more - Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies - Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activities STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes - Test Bank includes sample test questions for each chapter - PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501318436. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Author: Mary Man-Kong
Publisher: Random House Books for Young Readers
ISBN: 0307975665
Category : Juvenile Fiction
Languages : en
Pages : 34
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Book Description
This Step 2 reader retells Barbie's latest direct-to-DVD film release. It's perfect for girls ages 4-6 who are just learning to read.
Author: Kimberly Wedeven Segall
Publisher: Univ. Press of Mississippi
ISBN: 1496850394
Category : Social Science
Languages : en
Pages : 138
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Book Description
The icon of the female protester and her alter-ego, the female superhero, fills screens in the news, in theaters, and in digital spaces. The female protester who is Muslim, though, has been subject to a legacy of discrimination. Superheroes in the Streets: Muslim Women Activists and Protest in the Digital Age follows the stories of both famous and grassroots Muslim female protestors, bringing careful attention to protest modes and online national icons. US Muslim women have long navigated public and digital spaces aware of the complex and nuanced histories that trail them. Given the pervasive influence of mainstream feminism, Muslim women activists are often made out to be damsels in distress. Even when mass media turns its attention to the activism of Muslim women, persistence of these false narratives demeans their culture and hypersexualizes their bodies. Following the stories of US Muslim women activists, author Kimberly Wedeven Segall shows how they have been reinventing the streets and remaking racialized codifications. Segall highlights their creativity in crafting protest media of posters, rap rally songs, and digital images of superheroes, carving public spaces into inclusive and digital territories. Each chapter teases apart the complexities of public banners and digital activism.
Author: Joan Connor
Publisher: Univ of Massachusetts Press
ISBN:
Category : Fiction
Languages : en
Pages : 216
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Book Description
The winner of the Associated Writing Programs Award for Short Fiction, this is a new collection by the author of "Here on Old Route 7."
Author: Mary F Rogers
Publisher: SAGE
ISBN: 1848609051
Category : Social Science
Languages : en
Pages : 183
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Book Description
This book uses one of the most popular accessories of childhood, the Barbie doll, to explain key aspects of cultural meaning. Some readings would see Barbie as reproducing ethnicity and gender in a particularly coarse and damaging way - a cultural icon of racism and sexism. Rogers develops a broader, more challenging picture. She shows how the cultural meaning of Barbie is more ambiguous than the narrow, appearance-dominated model that is attributed to the doll. For a start, Barbie′s sexual identity is not clear-cut. Similarly her class situation is ambiguous. But all interpretations agree that, with her enormous range of lifestyle `accessories′, Barbie exists to consume. Her body is the perfect metaphor of modern times: plastic, standardized and oozing fake sincerity.
