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Sports Media, Marketing, and Management

Sports Media, Marketing, and Management PDF Author: Information Resources Management Association
Publisher: Business Science Reference
ISBN: 9781522554752
Category : Business & Economics
Languages : en
Pages : 475

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Book Description
"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing"--