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Author: Rick Burton
Publisher: Syracuse University Press
ISBN: 0815653921
Category : Sports & Recreation
Languages : en
Pages : 232
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Book Description
For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O’Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society.
Author: Rick Burton
Publisher: Syracuse University Press
ISBN: 0815653921
Category : Sports & Recreation
Languages : en
Pages : 232
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Book Description
For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O’Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society.
Author: Rick Horrow
Publisher: Human Kinetics
ISBN: 1718214006
Category : Sports
Languages : en
Pages : 481
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Book Description
The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, make this book a bible of information for those looking to advance their careers in this field.
Author: George Foster
Publisher: Routledge
ISBN: 1317419308
Category : Sports & Recreation
Languages : en
Pages : 521
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Book Description
Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors. This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.
Author: Norm O'Reilly
Publisher: University of Toronto Press
ISBN: 1487557965
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O’Reilly and Rick Burton – leaders in the business of sports and former amateur hockey players – inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.
Author: Paul M. Pedersen
Publisher: Human Kinetics
ISBN: 1718221479
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
"Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
Author: Stephen R Wenn
Publisher: University of Illinois Press
ISBN: 025205153X
Category : Sports & Recreation
Languages : en
Pages : 514
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Book Description
Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.
Author: Jimmy Hindle
Publisher: Xlibris Corporation
ISBN: 1514409496
Category : Business & Economics
Languages : en
Pages : 519
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Book Description
An expert craftsmanship of sports journalism and a powerful statement about the business of sports and economy. Certain character depictions are fictitious to convey the utter seriousness of a sport's specification where the ownerships of Champcar waged a boycott against IndyCar and Indianapolis Motor Speedway (IMS). Otherwise, "oil and gas" is a tightening up of economic realities, the real people on the verge of a financial takeover and how such economies work in relation to Major Leagues Sports in historically speaking the most productive times in U.S. economy. The Heists are back and Phil Elmach driving for James Sedgwick. Only in "oil and gas," Elmach joins Jake Coote and the experts in the Sunshine State. Turbochargers made the stealthiest cars, and successively IndyCar's resolution of a sport's escalation costs. To the supercops, the top outfits in the Champcar-IndyCar merger war pose a threat in a downturn economy and the owner-teams recognize that tires aren't the only switch-ups, but teams transferring into IndyCar. In the shuffle of cash, egos, and clashes, everyone gets caught to the comic drama of staying steps ahead of a supercop. In the chase, the story distinguishes myth from the legendary figures. Miles Deere's epic battles fit the grand schemes. Ground effects sold on American March know-how was a version of Desert Storm on neighboring Area 51 and runs open wheel cars in excess of constructor rules. The Heists have nabbed the technology, or at least former American March Jake Coote as advisor-teammate to Elmach's own answers.
Author: Paul M. Pedersen
Publisher: Human Kinetics
ISBN: 1718203004
Category : Sports & Recreation
Languages : en
Pages : 537
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Book Description
Keeping pace with the rapidly evolving field of sport management, Contemporary Sport Management, the authoritative introductory text in the field, returns with a thoroughly updated seventh edition. Over 50 contributors with a diverse array of cultural and educational backgrounds deliver a complete and contemporary overview of the field, presented in full color for a visually engaging read. With a simplified structure to reflect current demands of the profession and addressing all the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA), Contemporary Sport Management, Seventh Edition With HKPropel Access, is organized into three parts. Part I, Introduction to Sport Management, provides an overview of the field and leadership concepts associated with it. Part II, Sport Management Sites, details the major settings in which many sport management careers are carried out, including new content on sport participation across the life span. In part III, Sport Management Functions, readers will learn about the key functional areas of sport management, including sport marketing, sport communication, sport facility and event management, and more, with new content on sales as a career path. New and updated content throughout this edition allows students to stay on the leading edge of the field: Discussion of the evolution of esports, fantasy sports, and sport betting Content covering emerging technologies in sport management, including streaming, artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) New case study sidebars with short-answer questions Recommended Case Studies in Sport Management journal articles for each chapter, designed to promote critical thinking and demonstrate understanding of chapter content Related student learning activities and recommended articles are now delivered through HKPropel. These supplemental materials are designed to increase student engagement and enhance understanding of chapter content. With more than 200 activities, including comprehension activities, web activities, and Day in the Life activities tied to professional profiles, students will be challenged to think critically about sport management as both a field of study and a vibrant professional environment with a variety of career paths, and they will develop insight into issues they will encounter in their careers. Chapter quizzes are also included and can be assigned by instructors. Contemporary Sport Management, Seventh Edition, will broaden students’ understanding of sport management issues, emphasizing critical thinking, ethics, and diversity while providing students with an introduction to all the aspects of the field they need to know as they prepare to enter the profession. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author: Brandon Steiner
Publisher: John Wiley & Sons
ISBN: 1118330358
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business—methods that many of today's companies would be wise to observe and employ themselves. You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include: First to market is everything Ask "What Else?" when working with clients to enhance relationships and elicit more business Don't expand just for the sake of expanding; do it in areas and industries where your passion lies How to train employees while they're in the minor leagues to prepare them for the majors Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed.
Author: Anthony J. Eksterowicz
Publisher: Rowman & Littlefield
ISBN: 9780847695409
Category : Language Arts & Disciplines
Languages : en
Pages : 226
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Book Description
In this text journalists, communications scholars, and political scientists assess the contemporary public journalism, looking at its origins, the arguments for and against public journalism, and the state of political knowledge.
