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Author: Nathalie Nahai
Publisher: Pearson UK
ISBN: 0273781588
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Author: Nathalie Nahai
Publisher: Pearson UK
ISBN: 0273781588
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Author: Joshua J. Drake
Publisher: John Wiley & Sons
ISBN: 1118922255
Category : Computers
Languages : en
Pages : 583
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Book Description
The first comprehensive guide to discovering and preventing attacks on the Android OS As the Android operating system continues to increase its share of the smartphone market, smartphone hacking remains a growing threat. Written by experts who rank among the world's foremost Android security researchers, this book presents vulnerability discovery, analysis, and exploitation tools for the good guys. Following a detailed explanation of how the Android OS works and its overall security architecture, the authors examine how vulnerabilities can be discovered and exploits developed for various system components, preparing you to defend against them. If you are a mobile device administrator, security researcher, Android app developer, or consultant responsible for evaluating Android security, you will find this guide is essential to your toolbox. A crack team of leading Android security researchers explain Android security risks, security design and architecture, rooting, fuzz testing, and vulnerability analysis Covers Android application building blocks and security as well as debugging and auditing Android apps Prepares mobile device administrators, security researchers, Android app developers, and security consultants to defend Android systems against attack Android Hacker's Handbook is the first comprehensive resource for IT professionals charged with smartphone security.
Author: Reimund Neugebauer
Publisher: Springer
ISBN: 3662581345
Category : Technology & Engineering
Languages : en
Pages : 393
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Book Description
With the exception of written letters and personal conversations, digital technology forms the basis of nearly every means of communication and information that we use today. It is also used to control the essential elements of economic, scientific, and public and private life: security, production, mobility, media, and healthcare. Without exaggerating it is possible to say that digital technology has become one of the foundations of our technologically oriented civilization. The benefits of modern data technology are so impressive and the potential for future applications so enormous that we cannot fail to promote its development if we are to retain our leading role in the competitive international marketplace. In this process, security plays a vital role in each of the areas of application of digital technology — the more technological sectors are entrusted to data systems technology, the more important their reliability becomes to us. Developing digital systems further while simultaneously ensuring that they always act and respond in the best interests of people is a central goal of the technological research and development propagated and conducted by Fraunhofer.
Author: Wolfgang Rankl
Publisher: John Wiley & Sons
ISBN: 0470856696
Category : Technology & Engineering
Languages : en
Pages : 1123
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Book Description
Building on previous editions, this third edition of the Smart Card Handbook offers a completely updated overview of the state of the art in smart card technology. Everything you need to know about smart cards and their applications is covered! Fully revised, this handbook describes the advantages and disadvantages of smart cards when compared with other systems, such as optical cards and magnetic stripe cards and explains the basic technologies to the reader. This book also considers the actual status of appropriate European and international standards. Features include: New sections on: smart card applications (PKCS #15, USIM, Tachosmart). smart card terminals: M.U.S.C.L.E., OCF, MKT, PC/SC. contactless card data transmission with smart cards. Revised and updated chapters on: smart cards in the telecommunications industry (GSM, UMTS, (U)SIM application toolkit, decoding of the files of a GSM card). smart card security (new attacks, new protection methods against attacks). A detailed description of the physical and technical properties and the fundamental principles of information processing techniques. Explanations of the architecture of smart card operating systems, data transfer to and from the smart card, command set and implementation of the security mechanisms and the function of the smart card terminals. Current applications of the technology on mobile telephones, telephone cards, the electronic purse and credit cards. Discussions on future developments of smart cards: USB, MMU on microcontroller, system on card, flash memory and their usage. Practical guidance on the future applications of smart cards, including health insurance cards, e-ticketing, wireless security, digital signatures and advanced electronic payment methods. “The book is filled with information that students, enthusiasts, managers, experts, developers, researchers and programmers will find useful. The book is well structured and provides a good account of smart card state-of-the-art technology… There is a lot of useful information in this book and as a practicing engineer I found it fascinating, and extremely useful.” Review of second edition in Measurement and Control. 'The standard has got a lot higher, if you work with smart cards then buy it! Highly recommended.’ Review of second edition in Journal of the Association of C and C++ Programmers. Visit the Smart Card Handbook online at www.wiley.co.uk/commstech/
Author: Melissa M. Phillips
Publisher: CreateSpace
ISBN: 9781500312664
Category : Technology & Engineering
Languages : en
Pages : 90
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Book Description
The NIST Dietary Supplement Laboratory Quality Assurance Program (DSQAP) was established in collaboration with the National Institutes of Health (NIH) Office of Dietary Supplements (ODS) in 2007 to enable members of the dietary supplements community to improve the accuracy of measurements for demonstration of compliance with various regulations. Exercise I of this program offered the opportunity for laboratories to assess their in- house measurements of nutritional elements (Cr, Mo, and Se), contaminants (Cd), water-soluble vitamins (pantothenic acid), fat-soluble vitamins (retinol), and catechins in foods and/or botanical dietary supplement ingredients and finished products.
Author: Geuk Lee
Publisher: Springer
ISBN: 3642240828
Category : Computers
Languages : en
Pages : 807
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Book Description
This book constitutes the refereed proceedings of the 5th International Conference on Convergence and Hybrid Information Technology, ICHIT 2011, held in Daejeon, Korea, in September 2011. The 94 revised full papers were carefully selected from 323 initial submissions. The papers are organized in topical sections on communications and networking, intelligent systems and applications, sensor network and cloud systems, information retrieval and scheduling, hardware and software engineering, security systems, robotics and RFID Systems, pattern recognition, image processing and clustering, data mining, as well as human computer interaction.
Author: Karl E. Kurbel
Publisher: Springer Science & Business Media
ISBN: 3642315739
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
This book is about running modern industrial enterprises with the help of information systems. Enterprise resource planning (ERP) is the core of business information processing. An ERP system is the backbone of most companies' information systems landscape. All major business processes are handled with the help of this system. Supply chain management (SCM) looks beyond the individual company, taking into account that enterprises are increasingly concentrating on their core competencies, leaving other activities to suppliers. With the growing dependency on the partners, effective supply chains have become as important for a company's success as efficient in-house processes. This book covers typical business processes and shows how these processes are implemented. Examples are presented using the leading systems on the market – SAP ERP and SAP SCM. In this way, the reader can understand how business processes are actually carried out "in the real world".
Author: Keith Mayes
Publisher: Springer
ISBN: 3319505009
Category : Computers
Languages : en
Pages : 552
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Book Description
This book provides a broad overview of the many card systems and solutions that are in practical use today. This new edition adds content on RFIDs, embedded security, attacks and countermeasures, security evaluation, javacards, banking or payment cards, identity cards and passports, mobile systems security, and security management. A step-by-step approach educates the reader in card types, production, operating systems, commercial applications, new technologies, security design, attacks, application development, deployment and lifecycle management. By the end of the book the reader should be able to play an educated role in a smart card related project, even to programming a card application. This book is designed as a textbook for graduate level students in computer science. It is also as an invaluable post-graduate level reference for professionals and researchers. This volume offers insight into benefits and pitfalls of diverse industry, government, financial and logistics aspects while providing a sufficient level of technical detail to support technologists, information security specialists, engineers and researchers.
Author: Saad Asif
Publisher: CRC Press
ISBN: 0429881347
Category : Computers
Languages : en
Pages : 468
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Book Description
This book will help readers comprehend technical and policy elements of telecommunication particularly in the context of 5G. It first presents an overview of the current research and standardization practices and lays down the global frequency spectrum allocation process. It further lists solutions to accommodate 5G spectrum requirements. The readers will find a considerable amount of information on 4G (LTE-Advanced), LTE-Advance Pro, 5G NR (New Radio); transport network technologies, 5G NGC (Next Generation Core), OSS (Operations Support Systems), network deployment and end-to-end 5G network architecture. Some details on multiple network elements (end products) such as 5G base station/small cells and the role of semiconductors in telecommunication are also provided. Keeping trends in mind, service delivery mechanisms along with state-of-the-art services such as MFS (mobile financial services), mHealth (mobile health) and IoT (Internet-of-Things) are covered at length. At the end, telecom sector’s burning challenges and best practices are explained which may be looked into for today’s and tomorrow’s networks. The book concludes with certain high level suggestions for the growth of telecommunication, particularly on the importance of basic research, departure from ten-year evolution cycle and having a 20–30 year plan. Explains the conceivable six phases of mobile telecommunication’s ecosystem that includes R&D, standardization, product/network/device & application development, and burning challenges and best practices Provides an overview of research and standardization on 5G Discusses solutions to address 5G spectrum requirements while describing the global frequency spectrum allocation process Presents various case studies and policies Provides details on multiple network elements and the role of semiconductors in telecommunication Presents service delivery mechanisms with special focus on IoT
Author: Dal Yong Jin
Publisher: University of Michigan Press
ISBN: 047205337X
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
An engaging and comprehensive look at the Korean smartphone industry and culture
