Marketing of High-technology Products and Innovations PDF Download

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Marketing of High-technology Products and Innovations

Marketing of High-technology Products and Innovations PDF Author: Jakki J. Mohr
Publisher: Pearson Prentice Hall
ISBN: 9780136049968
Category : Business & Economics
Languages : en
Pages : 584

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Book Description
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.